菜創利

STOCK TITAN

Fan-Favorite 'Frosted Cinnamon Roll' Unwrapped as Pop-Tarts速 Bowl Third Edible Mascot, Returning to Shelves Nationwide

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Positive)
Tags

Pop-Tarts has revealed Frosted Cinnamon Roll as the third Edible Mascot for this year's Pop-Tarts Bowl, alongside Frosted Hot Fudge Sundae and Frosted Wild Berry. This fan-favorite flavor is making its return to shelves nationwide, with a initial release available on the Pop-Tarts online shop.

The brand is enhancing the bowl experience with special edition Mascot Packs, in-stadium concessions, and a Fan Fest outside Camping World Stadium in Orlando. Fans can vote for their favorite Edible Mascot until December 28, with those matching the MVP's final pick entering a chance to win a memorialized piece of the winning mascot and a year's supply of Pop-Tarts.

Pop-Tarts ha annunciato il Frosted Cinnamon Roll come il terzo Mascotte Edibile per il Pop-Tarts Bowl di quest'anno, insieme al Frosted Hot Fudge Sundae e al Frosted Wild Berry. Questo gusto amato dai fan torna sugli scaffali di tutto il paese, con un rilascio iniziale disponibile nel negozio online di Pop-Tarts.

Il marchio sta migliorando l'esperienza del bowl con i pacchetti speciali Mascot, concessioni all'interno dello stadio e un Fan Fest all'esterno del Camping World Stadium a Orlando. I fan possono votare per la loro Mascotte Edibile preferita fino al 28 dicembre, e coloro che indovineranno la scelta finale del MVP avranno la possibilit di vincere un pezzo memoriale della mascotte vincente e una fornitura annuale di Pop-Tarts.

Pop-Tarts ha revelado el Frosted Cinnamon Roll como la tercera Mascota Comestible para el Pop-Tarts Bowl de este a単o, junto al Frosted Hot Fudge Sundae y al Frosted Wild Berry. Este sabor querido por los fans regresa a las estanter鱈as de todo el pa鱈s, con un lanzamiento inicial disponible en la tienda en l鱈nea de Pop-Tarts.

La marca est叩 mejorando la experiencia del bowl con paquetes especiales de Mascota, concesiones en el estadio y un Fan Fest fuera del Camping World Stadium en Orlando. Los fans pueden votar por su Mascota Comestible favorita hasta el 28 de diciembre, y aquellos que acierten la elecci坦n final del MVP entrar叩n en la oportunidad de ganar una pieza conmemorativa de la mascota ganadora y un suministro de Pop-Tarts para un a単o.

躰鼡ゴ躰鼡ゴ 貉 覯讌 襾轟 襷れ碁 襦ろ磯 覈 襦れ 覦給. 企 襦ろ磯 殊 一 覦 襦ろ磯 朱 覯襴 蟷 襴 ♀ 給. れ 襷 蟲 襷れレ る, 躰鼡ゴ 殊 豐蠍 豢螳 螳ロ.

觚 豪 襷れ , 蟆所鍵 襷れ 覦 貂 ろ 碁 ろ碁ゼ 牛 貉 蟆渚 レり 給. れ 12 28手讌 螳 譬 襾轟 襷れ語 朱, MVP 豕譬 螻 殊 れ 豪Μ 襷れ語 蠍磯螻 1 覿 躰鼡ゴ碁ゼ 蠍壱襯 詞給.

Pop-Tarts a r辿v辿l辿 le Frosted Cinnamon Roll comme la troisi竪me mascotte comestible pour le Pop-Tarts Bowl de cette ann辿e, aux c担t辿s du Frosted Hot Fudge Sundae et du Frosted Wild Berry. Ce go短t pris辿 des fans fait son retour sur les 辿tag竪res l'辿chelle nationale, avec une sortie initiale disponible sur la boutique en ligne de Pop-Tarts.

La marque am辿liore l'exp辿rience du bowl avec des packs de mascottes en 辿dition sp辿ciale, des concessions dans le stade et un Fan Fest l'ext辿rieur du Camping World Stadium Orlando. Les fans peuvent voter pour leur mascotte comestible pr辿f辿r辿e jusqu'au 28 d辿cembre, et ceux qui correspondent au choix final de l'MVP auront la chance de gagner un morceau comm辿moratif de la mascotte gagnante et une approvisionnement d'un an de Pop-Tarts.

Pop-Tarts hat Frosted Cinnamon Roll als das dritte essbare Maskottchen f端r den diesj辰hrigen Pop-Tarts Bowl bekannt gegeben, neben Frosted Hot Fudge Sundae und Frosted Wild Berry. Dieser beliebte Geschmack kehrt in die Regale im ganzen Land zur端ck, mit einem ersten Release, der im Pop-Tarts Online-Shop erh辰ltlich ist.

Die Marke verbessert das Bowl-Erlebnis mit speziellen Maskottchen-Paketen, In-Stadion-Verk辰ufen und einem Fan Fest vor dem Camping World Stadium in Orlando. Fans k旦nnen bis zum 28. Dezember f端r ihr Lieblingsmaskottchen abstimmen, und diejenigen, die die endg端ltige Auswahl des MVP richtig erraten, haben die Chance, ein memorales St端ck des gewonnenen Maskottchens und ein Jahr lang Pop-Tarts zu gewinnen.

Positive
  • Reintroduction of popular Frosted Cinnamon Roll flavor to national retail distribution
  • Brand expansion through sports entertainment marketing with Pop-Tarts Bowl sponsorship
  • Multiple revenue streams through edition products and in-stadium concessions
Negative
  • None.

Plus, Fans Can Enter for a Chance to Win a Memorialized Piece of the Winning Edible Mascot

CHICAGO, Dec. 4, 2024 /PRNewswire/ --油After weeks of speculation, Pop-Tarts速 has unmasked fan-favorite Frosted Cinnamon Roll as the mystery third flavor making its triumphant return at this year's Pop-Tarts Bowl. Appearing as an Edible Mascot alongside Frosted Hot Fudge Sundae and Frosted Wild Berry, Frosted Cinnamon Roll will compete to achieve the ultimate pastry dream of being eaten by the winning team.

Back and better than ever, fans will find this highly requested flavor returning to shelves nationwide over the next few weeks. In the meantime, a hyper-limited drop of this once-discontinued toaster pastry is now for sale at .

"We're always listening to our fans and are very happy to deliver one thing they're truly hungry for: the return of Frosted Cinnamon Roll," said Heidi Ray, Senior Director of Marketing, Pop-Tarts. "We know Pop-Tarts fans love to debate our flavors and were blown away by the level of engagement and speculation over the last two weeks, including correct guesses for Frosted Cinnamon Roll! To everyone who has flooded our comments and customer service to bring back this fan-favorite flavor, we're proud to say, in the words of Frosted Strawberry, 'Dreams really do come true'."

FANS HAVE MORE CRAZY GOOD WAYS TO ENJOY THIS YEAR'S POP-TARTS BOWL

Now that all three flavors are revealed, they will compete to be America's next favorite Edible Mascot, stopping at nothing to be consumed. In a new content series available on the brand's , fans can witness all three mascots train for their moment in the spotlight.

While the 油which Edible Mascot makes it to 'Mouth Heaven,' fans can still make their voices known by voting for the flavor they'd want to see eaten by the 2024 Pop-Tarts Bowl Champions. To help the MVP decide, the results of the fan vote will be shown on the jumbotron in the stadium at the end of the game.

Fans who match the MVP's final pick will be entered into a random drawing for a chance to win a memorialized piece of the winning Edible Mascot yes, the same one the winning team enjoys along with a year's supply of Pop-Tarts toaster pastries. Votes can be made on 油now until the end of the fourth quarter at the Pop-Tarts Bowl on December 28. No purchase necessary, see full rules .

But that's not all! Whether watching from the stands or from your couch, there's more to this year's Pop-Tarts Bowl, including:

  • Pop-Tarts Printed Fun Mascot Packs:油Now available at retailers nationwide for a limited time in two flavors Frosted Strawberry and Frosted Apple Turnover (a Walmart速 exclusive) each pastry is printed with various images to commemorate the best moments from last year's Pop-Tarts Bowl.油
  • Fan Fest:油Prior to kickoff on December 28, the Pop-Tarts Bowl Fan Fest located just outside Camping World Stadium in Orlando, Florida will bring so much Crazy Good fun to game day.
  • In-Stadium Concessions:油For fans in attendance, Pop-Tarts is putting a sweet twist on college football concessions with treats available for purchase like Pop-Tarts PB&J Pretzels, Hot Fudge Pop-Tarts Ice Cream Sundaes, Pop-Tarts Boston Creme and Strawberry Trifles and, back from last year, End Zone Pop-Tarts Cheesecakes.
  • Community Support:油Pop-Tarts速 is donating $50,000 to Extra Yard for Teachers this season, so teachers can help kids' Crazy Good dreams come true. Learn more at .油

Tune in to watch the 2024 Pop-Tarts Bowl on December 28 at 3:30 p.m. ET on ABC. You won't want to miss a moment of the action planned for on and off the field!油

Follow @PopTartsUS on , @PopTarts on 油and @PopTartsBowl on your favorite social media platform to catch all the Crazy Good moments Pop-Tarts has in store.

About the Pop-Tarts Bowl
In 2023, Pop-Tarts signed a multi-year agreement with Florida Citrus Sports to become the new title sponsor of the Pop-Tarts Bowl game. Since 2014, the bowl has matched the top selection from the ACC (inclusive of Notre Dame) outside of the College Football Playoff against the second selection from the Big 12 outside of the CFP at Camping World Stadium in Orlando, Florida. The 2024 Pop-Tarts Bowl will air live on December 28 at 3:30 p.m. ET on ABC. The New York Times said the 2023 Pop-Tarts Edible Mascot campaign "" and the campaign was the Cannes Lions Grand Prix in the Brand Experience and Activation category, as well as a , an , a gold and named the Brand Activation of the Year at the .

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles速, Cheez-It速, Pop-Tarts速, Kellogg's Rice Krispies Treats速, RXBAR速, Eggo速, MorningStar Farms速, Special K速, Coco Pops速, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion.油

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at

About Florida Citrus Sports
Florida Citrus Sports is a not-for-profit event management organization dedicated to positively impacting the Orlando region while enhancing the quality of life in Central Florida through world-class events, including the Cheez-It Citrus Bowl, the Pop-Tarts Bowl, the Florida Blue Florida Classic, the FC Series and the Camping World Kickoff. For more information, visit .

Abbreviated Terms & Conditions
NO PURCHASE NECESSARY. Sweepstakes is open only to legal residents of the fifty (50) United States and District of Columbia and are eighteen (18) years of age or older at time of entry. Begins 12/4/24 at 8:20:00 AM (ET) and ends 12/28/24 at 6:00:00 PM (ET). For details on how to enter and/or for complete Official Rules, go to PopTarts.com/Bowl. Entry is free. Subject to complete Official Rules. Void where prohibited. Sponsor: Kellanova, South Tower, One Kellogg Square, Battle Creek, MI 49016.

息2024 Kellanova

Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com

Weber Shandwick
Rebecca Jakush
(312) 988-2281
rjakush@webershandwick.com

Cision View original content to download multimedia:

SOURCE Kellanova

FAQ

When will Frosted Cinnamon Roll Pop-Tarts return to stores nationwide?

Frosted Cinnamon Roll Pop-Tarts will be returning to shelves nationwide over the next few weeks, with a quantity currently available on the Pop-Tarts online shop.

What are the three Edible Mascot flavors for the 2024 Pop-Tarts Bowl?

The three Edible Mascot flavors are Frosted Cinnamon Roll, Frosted Hot Fudge Sundae, and Frosted Wild Berry.

When and where will the 2024 Pop-Tarts Bowl take place?

The 2024 Pop-Tarts Bowl will take place on December 28 at 3:30 p.m. ET at Camping World Stadium in Orlando, Florida, and will be broadcast on ABC.

Kellanova

NYSE:K

K Rankings

K Latest News

K Stock Data

28.11B
341.88M
0.78%
82.59%
1.55%
Packaged Foods
Grain Mill Products
United States of America
CHICAGO