RXBAR Challenges 'New Year, New You' B.S., Empowering People to Block Out Toxic, Self-Improvement Messages
RXBAR launches 'B.S. Blocker' campaign to challenge typical 'New Year, New You' messaging, promoting self-acceptance over unrealistic expectations. The campaign, starting January 2025, includes multiple initiatives:
The brand is deploying a B.S. Blocker Truck in New York City on January 3, which will physically block toxic advertising when alerted by text messages. Additionally, RXBAR is taking over NYC billboards with positive messaging and launching a social media campaign where participants can share their rejected New Year's B.S. on Instagram for discount codes (valid through January 31).
The campaign features a partnership with content creator @dudettewithsign and aligns with RXBAR's 'No B.S.' brand philosophy, focusing on authenticity and realistic goal-setting. The initiative aims to help people start the year without guilt or unrealistic expectations.
RXBAR lancia la campagna 'B.S. Blocker' per mettere in discussione il consueto messaggio 'Nuovo Anno, Nuovo Te', promuovendo l'auto-accettazione piuttosto che aspettative irrealistiche. La campagna, che inizia a gennaio 2025, include diverse iniziative:
Il brand schierer脿 un B.S. Blocker Truck a New York City il 3 gennaio, che bloccher脿 fisicamente la pubblicit脿 tossica quando ricever脿 avvisi tramite messaggi di testo. Inoltre, RXBAR occuper脿 i cartelloni pubblicitari di NYC con messaggi positivi e lancer脿 una campagna sui social media in cui i partecipanti potranno condividere le loro esperienze di rifiuto del B.S. di Capodanno su Instagram per ricevere codici sconto (validi fino al 31 gennaio).
La campagna prevede una collaborazione con il creatore di contenuti @dudettewithsign e si allinea con la filosofia del brand 'No B.S.' di RXBAR, concentrandosi sull'autenticit脿 e sulla definizione di obiettivi realistici. L'iniziativa mira ad aiutare le persone a iniziare l'anno senza sensi di colpa o aspettative irrealistiche.
RXBAR lanza la campa帽a 'B.S. Blocker' para desafiar el mensaje t铆pico de 'A帽o Nuevo, Nuevo T煤', promoviendo la autoaceptaci贸n sobre expectativas poco realistas. La campa帽a, que comenzar谩 en enero de 2025, incluye m煤ltiples iniciativas:
La marca desplegar谩 un B.S. Blocker Truck en la ciudad de Nueva York el 3 de enero, que bloquear谩 f铆sicamente la publicidad t贸xica cuando reciba alertas a trav茅s de mensajes de texto. Adem谩s, RXBAR tomar谩 el control de las vallas publicitarias de NYC con mensajes positivos y lanzar谩 una campa帽a en redes sociales donde los participantes pueden compartir sus rechazos del B.S. del A帽o Nuevo en Instagram para obtener c贸digos de descuento (v谩lidos hasta el 31 de enero).
La campa帽a cuenta con una colaboraci贸n con la creadora de contenido @dudettewithsign y se alinea con la filosof铆a de marca 'No B.S.' de RXBAR, enfoc谩ndose en la autenticidad y el establecimiento de metas realistas. La iniciativa tiene como objetivo ayudar a las personas a comenzar el a帽o sin culpa ni expectativas poco realistas.
RXBAR電 'B.S. Blocker' 旌犿帢鞚胳潉 韱淀暣 鞝勴槙鞝侅澑 '靸堩暣, 靸堧鞖 雮' 氅旍嫓歆鞐 霃勳爠頃橁碃, 牍勴槃鞁れ爜鞚 旮半寑 雽鞁 鞛愱赴 靾橃毄鞚 齑夓頃╇媹雼. 2025雲 1鞗旍棎 鞁滌瀾霅橂姅 鞚 旌犿帢鞚胳潃 鞐煬 臧歆 鞚措媹靺旐嫲敫岆ゼ 韽暔頃╇媹雼:
敫岆灉霌滊姅 1鞗 3鞚 雺挫殨鞁滌棎 B.S. Blocker Truck鞚 氚办箻頃橃棳, 氍胳瀽 氅旍嫓歆搿 鞎岆鞚 氚涭潉 霑 霃呾劚 甏戧碃毳 氍茧Μ鞝侅溂搿 彀嫧頃 瓴冹瀰雼堧嫟. 霕愴暅 RXBAR電 旮嶌爼鞝侅澑 氅旍嫓歆毳 雼挫潃 雺挫殨鞁滌潣 甏戧碃韺愳潉 鞚胳垬頃橁碃, 彀戈皜鞛愲摛鞚 鞚胳姢韮攴鸽灗鞐愳劀 靸堩暣鞚 B.S. 瓯半秬 瓴巾棙鞚 瓿奠湢頃橃棳 頃犾澑 旖旊摐毳 氚涭潉 靾 鞛堧姅 靻岇厹 氙鸽敂鞏 旌犿帢鞚胳潉 鞁滌瀾頃╇媹雼 (旖旊摐電 1鞗 31鞚缄箤歆 鞙犿毃).
鞚 旌犿帢鞚胳潃 旖橅厫旄 鞝滌瀾鞛 @dudettewithsign瓿检潣 順戩梾鞚 韸轨鞙茧 頃橂┌, RXBAR鞚 'No B.S.' 敫岆灉霌 觳犿暀瓿 鞚检箻頃橃棳 歆勳爼靹标臣 順勳嫟鞝侅澑 氇╉憸 靹れ爼鞐 欷戩爯鞚 霊‰媹雼. 鞚 鞚措媹靺旐嫲敫岆姅 靷瀸霌れ澊 欤勳眳臧愳澊雮 牍勴槃鞁れ爜鞚 旮半寑 鞐嗢澊 靸堩暣毳 鞁滌瀾頃 靾 鞛堧弰搿 霃曤姅 瓴冹潉 氇╉憸搿 頃╇媹雼.
RXBAR lance la campagne 'B.S. Blocker' pour remettre en question le message typique 'Nouvelle ann茅e, nouveau vous', en promouvant l'auto-acceptation plut么t que des attentes irr茅alistes. La campagne, qui d茅bute en janvier 2025, comprend plusieurs initiatives :
La marque d茅ploiera un B.S. Blocker Truck 脿 New York le 3 janvier, qui bloquera physiquement la publicit茅 toxique sur alerte par message texte. De plus, RXBAR prendra possession des panneaux d'affichage de NYC avec des messages positifs et lancera une campagne sur les r茅seaux sociaux o霉 les participants pourront partager leurs refus de B.S. du Nouvel An sur Instagram pour obtenir des codes de r茅duction (valables jusqu'au 31 janvier).
La campagne met en avant un partenariat avec le cr茅ateur de contenu @dudettewithsign et s'aligne sur la philosophie 'No B.S.' de RXBAR, en se concentrant sur l'authenticit茅 et la d茅finition d'objectifs r茅alistes. L'initiative vise 脿 aider les gens 脿 commencer l'ann茅e sans culpabilit茅 ni attentes irr茅alistes.
RXBAR startet die Kampagne 'B.S. Blocker', um die typischen 'Neues Jahr, neues Ich'-Botschaften in Frage zu stellen und die Selbstakzeptanz 眉ber unrealistische Erwartungen zu f枚rdern. Die Kampagne, die im Januar 2025 beginnt, umfasst mehrere Initiativen:
Die Marke wird einen B.S. Blocker Truck am 3. Januar in New York City einsetzen, der toxische Werbung physisch blockiert, wenn er per SMS alarmiert wird. Dar眉ber hinaus wird RXBAR in NYC Werbefl盲chen mit positiven Botschaften 眉bernehmen und eine Social-Media-Kampagne starten, bei der Teilnehmer ihre abgelehnten Neujahrs-B.S. auf Instagram teilen k枚nnen, um Rabattcodes zu erhalten (g眉ltig bis zum 31. Januar).
Die Kampagne umfasst eine Partnerschaft mit der Content Creatorin @dudettewithsign und steht im Einklang mit RXBARs 'No B.S.' Markenphilosophie, die sich auf Authentizit盲t und realistische Zielsetzung konzentriert. Das Ziel der Initiative ist es, den Menschen zu helfen, das Jahr ohne Schuld oder unrealistische Erwartungen zu beginnen.
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The campaign features a聽B.S. Blocker Truck, bold billboards, and
sparks a social conversation to reject unrealistic expectations
XBAR is asking consumers nationwide to share the New Year B.S. they're saying no to in 2025. Beginning January 7, people across the country can take part by commenting on the RXBAR Instagram (@RXBAR) post with the B.S. they are rejecting in the New Year and sharing the post to their story. In return, participants will receive a discount code redeemable on RXBAR.com, through January 31. 聽
RXBAR is also taking a literal stand in
"January often brings a flood of narratives that implores people to make unrealistic changes in their lives, and we think that's B.S.," said Eileen Flaherty, Director, Brand Marketing, RXBAR. "Our brand has always been about simplicity, realness and no B.S.鈥攁nd this campaign is an extension of that. We want to help people kick off the year without the guilt or nonsense."
To further amplify the campaign, RXBAR has partnered with @dudettewithsign, a beloved content creator known for highlighting everyday B.S. with humor and relatability. With her blunt style and sharp wit, she'll encourage fans to call out the "New Year, New You" B.S. they're walking away from this year. Her direct, unapologetic approach perfectly reflects the RXBAR brand mission to celebrate authenticity.
The B.S. Blocker campaign underscores the brand's belief in cutting through the noise and focusing on what truly matters. Just as RXBAR protein bars deliver real, recognizable ingredients, this campaign calls people to strip away the noise and prioritize what is achievable and fulfilling. By promoting confidence and balance, RXBAR hopes to redefine how people approach the New Year鈥攚ith less pressure and more purpose.
To keep up with what RXBAR has coming next, follow Instagram, TikTok, or visit RXBAR.com.
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