CHEEZ-IT庐 BRINGS COLLEGE FOOTBALL FANS' MOST ABSURD 'FANTASEEZ' TO LIFE AT THE 2024 CHEEZ-IT庐 CITRUS BOWL
Cheez-It is transforming the 2024 Cheez-It Citrus Bowl into a platform for fulfilling fans' wildest college football fantasies ('Fantaseez'). From December 2-15, fans can submit their absurd game day dreams at cheezit.com/footballfantaseez for a chance to make them reality. Featured experiences include an on-field wedding officiated by mascot Ched-Z and broadcasting from the world's largest bowl of Cheez-It crackers. The brand appointed reality TV star Kordell Beckham as its first 'Chief Fantaseez Officer' to help bring these experiences to life. The bowl game kicks off December 31 at 3 p.m. ET on ABC.
Cheez-It sta trasformando il Cheez-It Citrus Bowl 2024 in una piattaforma per soddisfare i sogni pi霉 sfrenati dei fan del football universitario ('Fantaseez'). Dal 2 al 15 dicembre, i fan possono inviare i loro sogni assurdi per il giorno della partita su cheezit.com/footballfantaseez per avere la possibilit脿 di realizzarli. Le esperienze in evidenza includono un matrimonio sul campo officiato dal mascotte Ched-Z e una trasmissione dalla pi霉 grande ciotola di cracker Cheez-It del mondo. Il marchio ha nominato la star della TV realit脿 Kordell Beckham come il suo primo 'Chief Fantaseez Officer' per aiutare a rendere queste esperienze realt脿. La partita del bowl avr脿 inizio il 31 dicembre alle 15:00 ET su ABC.
Cheez-It est谩 transformando el Cheez-It Citrus Bowl 2024 en una plataforma para cumplir los sue帽os m谩s descabellados de los aficionados al f煤tbol universitario ('Fantaseez'). Del 2 al 15 de diciembre, los aficionados pueden enviar sus absurdos sue帽os para el d铆a del juego en cheezit.com/footballfantaseez para tener la oportunidad de convertirlos en realidad. Las experiencias destacadas incluyen una boda en el campo oficiada por la mascota Ched-Z y una transmisi贸n desde el taz贸n de Cheez-It m谩s grande del mundo. La marca nombr贸 a la estrella de la televisi贸n de realidad Kordell Beckham como su primer 'Chief Fantaseez Officer' para ayudar a hacer realidad estas experiencias. El juego del bowl se iniciar谩 el 31 de diciembre a las 15:00 ET por ABC.
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Cheez-It transforme le Cheez-It Citrus Bowl 2024 en une plateforme pour r茅aliser les r锚ves les plus fous des fans de football universitaire ('Fantaseez'). Du 2 au 15 d茅cembre, les fans peuvent soumettre leurs r锚ves absurdes pour le jour du match sur cheezit.com/footballfantaseez pour avoir la chance de les concr茅tiser. Les exp茅riences mises en avant incluent un mariage sur le terrain offici茅 par la mascotte Ched-Z et une diffusion depuis le plus grand bol de crackers Cheez-It au monde. La marque a nomm茅 la star de la t茅l茅-r茅alit茅 Kordell Beckham comme son premier 'Chief Fantaseez Officer' pour aider 脿 donner vie 脿 ces exp茅riences. Le match du bowl d茅butera le 31 d茅cembre 脿 15h ET sur ABC.
Cheez-It verwandelt den Cheez-It Citrus Bowl 2024 in eine Plattform, um die wildesten Tr盲ume der Fans des College-Footballs ('Fantaseez') zu erf眉llen. Vom 2. bis 15. Dezember k枚nnen Fans ihre absurden Spieltagstr盲ume auf cheezit.com/footballfantaseez einreichen, um die Chance zu erhalten, diese Wirklichkeit werden zu lassen. Zu den angebotenen Erlebnissen geh枚ren eine Hochzeitszeremonie auf dem Feld, die von der Maskottchenfigur Ched-Z geleitet wird, und eine 脺bertragung aus der gr枚脽ten Sch眉ssel mit Cheez-It Crackern der Welt. Die Marke ernannte die Reality-TV-Star Kordell Beckham zu ihrem ersten 'Chief Fantaseez Officer', um diese Erlebnisse zu verwirklichen. Das Bowl-Spiel beginnt am 31. Dezember um 15:00 Uhr ET auf ABC.
- Marketing campaign likely to increase brand visibility and engagement during major sporting event
- Strategic partnership with college football enhances brand recognition
- NIL deals with players expand market reach to younger demographics
- None.
From an On-Field Wedding to Broadcasting From the World's Largest Bowl of Cheez-It Crackers 鈥� Fans Will to Live Out their Wildest College Football 'Fantaseez' with the Help of New CFO, Reality Star Kordell Beckham
Introducing Cheez-It
This year, Cheez-It invites fans to take their football dreams to the next level at the Cheez-It Citrus Bowl. By submitting their own absurd fantaseez at , fans have a chance to bring them to life on game day. Some of the fantaseez fans can enter to win include*:
- Two-Minute Timeout Wedding:听Cheez-It knows that the love for your snack, favorite team and your significant other go hand in hand on game day. Two lucky fans will get to exchange vows on the field during the game, with the Cheez-It mascot Ched-Z officiating and their wedding party celebrating in the endzone.
- Official听Cheez-Caster:听For the fan who's a professional armchair quarterback, Cheez-It is giving one lucky person the chance to be the first-ever broadcaster to report on the game's absurdity 鈥� live from inside the world's largest bowl of Cheez-It crackers.
- Submit Your听Fantaseez: Fans can submit their own fantaseez ideas as well, so game day will be packed with delicious, absurd surprises for fans in the stadium and watching from home.
Every aspect of the game is getting the fantaseez treatment at the Cheez-It Citrus Bowl 鈥� even the players and the beloved Cheez-It mascot - Ched-Z. Cheez-It is showing some love to players with name, image and likeness (NIL) deals again this year, giving these athletes the chance to fulfill their most absurd football fantaseez. Stay tuned to see which athletes will be among the first to have their fantaseez brought to life by the brand. Additionally, with the help of a fan, Cheez-It will fulfill mascot Ched-Z's fantasy of making the ultimate field goal! Fans who want to live out their ultimate football fantaseez at the Cheez-It庐 Citrus Bowl can enter 听starting 12/2 through 12/15 for a chance to have Cheez-It make them a
"As the go-to snack for college football viewing, Cheez-It is all about keeping it
Introducing the Brand's New CFO ('Chief Fantaseez Officer')
Helping lead the charge in turning fantaseez into realities is the brand's听newly appointed and ("Chief Fantaseez Officer"). A reality TV star and absurdly obsessed fan who has on-the-job-experience living out his own , Kordell Beckham. As CFO, Beckham will help bring college football fantaseez to life, assisting Cheez-It in finding the fans who are truly "Feelin' the Cheeziest" and making their fantaseez
"Cheez-It helped me achieve one of my long-term fantaseez of partnering with Cheez-It 鈥� so I'm all in on making these wild fantaseez a reality for others. As CFO, I'm excited to help bring these unforgettable moments to life," said Beckham. "I can't wait to see what fans come up with. If you've got a crazy idea, bring it on鈥擨'm here for it!"
The 2024 Cheez-It庐 Citrus Bowl kicks off on Dec. 31 at 3 p.m. ET on ABC. Tune in to follow all the on-and-off field excitement and don't forget to follow @CheezIt on , 听and 听as well as @CitrusBowl on your favorite social media platform to get a front row seat to the absurdly cheezy action!
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at .
About Florida Citrus Sports
Florida Citrus Sports is a not-for-profit event management organization dedicated to positively impacting the
*ABBREVIATED RULES. NO PURCHASE NECESSARY.听Contest begins 12/2/24 at 8:00:00 AM (ET) and ends 12/15/24 at 11:59:59 PM (ET). Open only to legal
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FAQ
When is the 2024 Cheez-It Citrus Bowl taking place?
How can fans submit their Fantaseez for the 2024 Cheez-It Citrus Bowl?
Who is the Chief Fantaseez Officer for the 2024 Cheez-It Citrus Bowl?
