Pop-Tarts Bowl, GE Appliances Unveil First-Of-Its-Kind Trophy with Built-In, Working Toaster
Pop-Tarts Bowl and GE Appliances have unveiled the first-ever championship trophy with a built-in working toaster for the upcoming game between Miami Hurricanes and Iowa State Cyclones on December 28, 2024. The innovative trophy, designed and engineered by GE Appliances' FirstBuild team, transforms a traditional sports trophy into a functional appliance that can toast Pop-Tarts pastries.
The concept follows the success of last year's bowl game which featured the first-ever edible mascot. The trophy was officially unveiled on December 15 in Orlando during a ceremony where it was tested for the first time. The game will be broadcast live on ABC at 3:30 p.m. ET, after which the trophy will be returned to the winning team's campus.
Pop-Tarts Bowl e GE Appliances hanno presentato il primo trofeo di campionato mai realizzato con un tostapane funzionante per la prossima partita tra i Miami Hurricanes e gli Iowa State Cyclones, in programma il 28 dicembre 2024. Questo trofeo innovativo, progettato e ingegnerizzato dal team FirstBuild di GE Appliances, trasforma un tradizionale trofeo sportivo in un elettrodomestico funzionale in grado di tostare i Pop-Tarts.
Il concetto segue il successo del bowl game dello scorso anno che ha visto la prima mascotte commestibile. Il trofeo 猫 stato ufficialmente svelato il 15 dicembre a Orlando durante una cerimonia in cui 猫 stato testato per la prima volta. La partita sar脿 trasmessa in diretta su ABC alle 15:30 ET, dopo di che il trofeo sar脿 restituito al campus della squadra vincitrice.
Pop-Tarts Bowl y GE Appliances han presentado el primer trofeo de campeonato jam谩s creado con un tostador funcional para el pr贸ximo partido entre los Miami Hurricanes y los Iowa State Cyclones el 28 de diciembre de 2024. Este trofeo innovador, dise帽ado e ingenierizado por el equipo FirstBuild de GE Appliances, transforma un trofeo deportivo tradicional en un electrodom茅stico funcional que puede tostar pasteles Pop-Tarts.
El concepto sigue el 茅xito del bowl game del a帽o pasado que present贸 la primera mascota comestible. El trofeo se present贸 oficialmente el 15 de diciembre en Orlando durante una ceremonia en la que fue probado por primera vez. El juego se transmitir谩 en vivo por ABC a las 3:30 p.m. ET, despu茅s de lo cual el trofeo ser谩 devuelto al campus del equipo ganador.
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Pop-Tarts Bowl et GE Appliances ont d茅voil茅 le tout premier troph茅e de championnat avec un grille-pain fonctionnel int茅gr茅 pour le prochain match entre les Miami Hurricanes et les Iowa State Cyclones, pr茅vu le 28 d茅cembre 2024. Ce troph茅e innovant, con莽u et con莽u par l'茅quipe FirstBuild de GE Appliances, transforme un troph茅e sportif traditionnel en un appareil fonctionnel pouvant griller des p芒tisseries Pop-Tarts.
Ce concept s'inspire du succ猫s du bowl game de l'ann茅e derni猫re, qui a pr茅sent茅 la premi猫re mascotte comestible. Le troph茅e a 茅t茅 officiellement pr茅sent茅 le 15 d茅cembre 脿 Orlando lors d'une c茅r茅monie o霉 il a 茅t茅 test茅 pour la premi猫re fois. Le match sera diffus茅 en direct sur ABC 脿 15h30 ET, apr猫s quoi le troph茅e sera retourn茅 au campus de l'茅quipe gagnante.
Pop-Tarts Bowl und GE Appliances haben den ersten Meisterschaftspokal mit einem integrierten funktionierenden Toaster f眉r das kommende Spiel zwischen den Miami Hurricanes und den Iowa State Cyclones am 28. Dezember 2024 enth眉llt. Der innovative Pokal, entworfen und entwickelt vom FirstBuild-Team von GE Appliances, verwandelt einen traditionellen Sportpokal in ein funktionales Ger盲t, das Pop-Tarts-Backwaren toasten kann.
Das Konzept folgt dem Erfolg des Bowl-Spiels des letzten Jahres, das das erste essbare Maskottchen aufwies. Der Pokal wurde am 15. Dezember in Orlando w盲hrend einer Zeremonie offiziell vorgestellt, bei der er erstmals getestet wurde. Das Spiel wird live auf ABC um 15:30 Uhr ET 眉bertragen, nach dem der Pokal an den Campus des siegreichen Teams zur眉ckgegeben wird.
- Innovative marketing collaboration between Pop-Tarts and GE Appliances
- Media exposure and brand visibility through unique trophy concept
- Broadcast distribution through ABC network enhancing reach
- None.
Insights
This unusual marketing initiative from Kellogg's Pop-Tarts brand demonstrates creative brand activation in sports sponsorship, though its direct business impact will likely be minimal. The working toaster trophy, while innovative and attention-grabbing, serves primarily as a publicity stunt rather than a significant driver of sales or market share. The partnership with GE Appliances adds credibility and engineering expertise, but the overall impact on Kellogg's bottom line should be modest.
The bowl game's ABC broadcast timing during the holiday season could provide decent brand exposure, but the ROI on such sponsorships typically focuses on long-term brand building rather than immediate sales impact. While creative marketing can help maintain Pop-Tarts' cultural relevance, especially among younger consumers, this particular initiative is unlikely to materially affect Kellogg's stock performance or financial metrics.
2024 Pop-Tarts Bowl Champions Will 'Toast' To Victory on Dec. 28 in
The concept builds on enthusiastic fan and media feedback from last year's Pop-Tarts Bowl, which saw the brand around the world for its creative and unconventional in-game activations, including the first-ever edible mascot. This new addition for 2024 transforms the trophy from a beloved victory keepsake into an interactive celebration of flavor, nostalgia and football prowess.
"Our fans have made it clear: The Pop-Tarts Bowl isn't just another game, it's an experience," Pop-Tarts Bowl CEO Steve Hogan said. "We listened, and with the help of GE Appliances, we're delivering a trophy that doesn't just sit on a trophy stand. We're excited to share this fusion of fun and functionality with college football fans everywhere."
"Pop-Tarts made a promise to turn convention on its head for the Pop-Tarts Bowl, and we stand by our word," noted Heidi Ray, Senior Director of Marketing at Pop-Tarts. "By working with the brilliant minds at GE Appliances to make the trophy into an actual, working toaster, we are dialing up the Crazy Good in this time-honored football ritual."
At the start of the process, it was only natural to enlist the help of GE Appliances, a company whose products have been a staple in many American homes for decades. From there, the co-creation and micro-factory team at FirstBuild in
"We have a belief at GE Appliances that there is always a better way. When Pop-Tarts asked us to put a working toaster inside a football trophy, we were determined to figure it out," said Todd Getz, executive director of the GE Appliances brand. "We have long been a part of meals in American homes with our appliances, but this was an unusual ask. Our engineers mocked up several designs followed by 3-D printed models to produce this hand-polished marvel, complete with a cord to plug it in鈥攎aking toasted pastries possible, even on the football field."
The trophy was officially unveiled and used for the first time on Sunday, Dec. 15, in
The event saw guests of honor christen the trophy and eat the first pastries toasted from it together, providing an exciting first look at the trophy's cutting-edge design and engineering while kicking off what promises to be an unforgettable Pop-Tarts Bowl experience for both teams and their fans.
The 2024 Pop-Tarts Bowl, set for 3:30 p.m. ET on Saturday, Dec. 28, will air live on ABC, bringing the excitement of this highly anticipated matchup and festivities to viewers nationwide. Following the conclusion of the game the trophy will return to the winning team's campus.
To learn more about the Pop-Tarts Bowl, or to purchase tickets, visit .
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About Kellanova
Kellanova (NYSE:聽) is a leader in global snacking, international cereal and noodles, and聽North America聽frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles庐, Cheez-It庐, Pop-Tarts庐, Kellogg's Rice Krispies Treats庐, RXBAR庐, Eggo庐, MorningStar Farms庐, Special K庐, Coco Pops庐, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were聽
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At GE Appliances, a Haier company, we come together to make "good things, for life." We're creators, thinkers and makers who believe that anything is possible and that there's always a better way. Today, our appliances are in 50 percent of all
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