Metropolitan Transportation Authority (MTA) Awards Clear Channel Outdoor a 15-Year Deal to Reimagine and Grow Revenue Across One of the Nation's Largest Roadside Collections of Out-of-Home Advertising Displays
Clear Channel Outdoor (NYSE: CCO) has been awarded a 15-year contract by the Metropolitan Transportation Authority (MTA) to manage over 250 roadside Out-of-Home advertising displays in the NY/NJ/CT Metro area, effective Nov. 1, 2024. The deal significantly expands CCO's presence in the nation's largest media market, complementing their existing inventory at PANYNJ airports and Times Square. The contract covers major roadways including the Long Island Expressway, Brooklyn Queens Expressway, Major Deegan Expressway, and West Side Highway, offering brands a comprehensive solution to reach local residents and tourists through CCO's RADAR data analytics platform.
Clear Channel Outdoor (NYSE: CCO) ha ricevuto un contratto di 15 anni dall'Autorit脿 dei Trasporti Metropolitana (MTA) per gestire oltre 250 affissioni pubblicitarie Out-of-Home lungo la strada nella zona metropolitana di NY/NJ/CT, a partire dal 1 novembre 2024. L'accordo espande notevolmente la presenza di CCO nel pi霉 grande mercato mediatico del paese, integrandosi con il loro inventario gi脿 esistente negli aeroporti PANYNJ e a Times Square. Il contratto copre le principali arterie stradali, tra cui la Long Island Expressway, la Brooklyn Queens Expressway, la Major Deegan Expressway e la West Side Highway, offrendo ai marchi una soluzione completa per raggiungere residenti locali e turisti attraverso la piattaforma di analisi dei dati RADAR di CCO.
Clear Channel Outdoor (NYSE: CCO) ha sido adjudicado un contrato de 15 a帽os por la Autoridad Metropolitana de Transporte (MTA) para gestionar m谩s de 250 displays publicitarios en carretera en el 谩rea metropolitana de NY/NJ/CT, efectivo a partir del 1 de noviembre de 2024. Este acuerdo expande significativamente la presencia de CCO en el mayor mercado de medios del pa铆s, complementando su inventario existente en los aeropuertos de PANYNJ y Times Square. El contrato cubre las principales v铆as, incluyendo la Long Island Expressway, la Brooklyn Queens Expressway, la Major Deegan Expressway y la West Side Highway, ofreciendo a las marcas una soluci贸n integral para llegar a los residentes locales y turistas a trav茅s de la plataforma de an谩lisis de datos RADAR de CCO.
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Clear Channel Outdoor (NYSE: CCO) a re莽u un contrat de 15 ans de l'Autorit茅 de transport m茅tropolitain (MTA) pour g茅rer plus de 250 affichages publicitaires ext茅rieurs en bord de route dans la r茅gion m茅tropolitaine NY/NJ/CT, 脿 compter du 1er novembre 2024. Cet accord 茅tend consid茅rablement la pr茅sence de CCO sur le plus grand march茅 m茅diatique du pays, compl茅tant leur inventaire existant dans les a茅roports PANYNJ et 脿 Times Square. Le contrat couvre les principales routes, y compris la Long Island Expressway, la Brooklyn Queens Expressway, la Major Deegan Expressway et la West Side Highway, offrant aux marques une solution compl猫te pour atteindre les r茅sidents locaux et les touristes gr芒ce 脿 la plateforme d'analyse de donn茅es RADAR de CCO.
Clear Channel Outdoor (NYSE: CCO) wurde von der Metropolitan Transportation Authority (MTA) mit einem 15-Jahres-Vertrag f眉r die Verwaltung von 眉ber 250 Stra脽en-Out-of-Home-Werbedisplays in der Metro-Region NY/NJ/CT beauftragt, die ab dem 1. November 2024 wirksam sind. Der Vertrag erweitert die Pr盲senz von CCO erheblich auf dem gr枚脽ten Medienmarkt des Landes und erg盲nzt das bestehende Inventar an den PANYNJ-Flugh盲fen und am Times Square. Der Vertrag umfasst wichtige Verkehrswege, darunter die Long Island Expressway, die Brooklyn Queens Expressway, die Major Deegan Expressway und die West Side Highway, und bietet Marken eine umfassende L枚sung, um lokale Bewohner und Touristen 眉ber die Datenanalyseplattform RADAR von CCO zu erreichen.
- Secured exclusive 15-year contract with MTA for 250+ advertising displays
- Expanded market presence in the #1 US media market (NY/NJ/CT Metro)
- Strategic integration with existing Times Square and PANYNJ airport advertising assets
- Enhanced revenue potential through comprehensive regional coverage
- None.
Insights
This 15-year exclusive contract with MTA significantly strengthens CCO's market position in the nation's largest media market. The deal adds 250+ roadside displays to CCO's existing portfolio, creating a comprehensive advertising network that spans airports, Times Square and major metro highways. The strategic value lies in offering advertisers a unified platform to reach consumers across multiple touchpoints in the NY/NJ/CT metro area.
The expansion into high-traffic corridors like the Long Island Expressway and Brooklyn Queens Expressway provides valuable advertising real estate. When combined with CCO's RADAR analytics capabilities, this creates a compelling value proposition for advertisers seeking targeted reach in premium locations. The long-term nature of the contract provides stable revenue visibility, while the complementary nature of these assets to CCO's existing inventory should drive operational synergies.
Exclusive Media Contract Includes 250+ Displays in the Greater NY, NJ, CT Metro Area, Gives Brands a First-Ever One-Stop Shop to Reach Residents and Tourists as they Drive, Walk or Fly in the Region
Importantly, for local and national brands looking to reach coveted residents and visitors throughout the region, this move adds to CCO's already sought-after collection of NY/NJ area OOH displays which includes all ad signage at as well as its multitude of digital spectaculars and printed signage in Times Square.
"This expansion to 聽gives us a new foothold as one of the OOH leaders in the number one media market in the world and gives our sales team an even more attractive story to tell from a national standpoint, given our improved ability to enhance the offerings we are able to provide in the nation's largest media market," said Bob McCuin, chief revenue officer, Clear Channel Outdoor. "We look forward to working with our new partners at the MTA, as well as with the communities we'll touch, to bring brands and their desired consumers together through the power of advertising."
This new contract substantially expands CCO's reach in the
CCO's iconic inventory throughout the metro area, along with its first to market RADAR data analytics solutions, helps brands effectively plan, amplify, and measure the impact of their OOH advertising. This new deal with the MTA presents an innovative opportunity for local and national brands to efficiently reach their customers from the moment they arrive at any of the NYC area airports, as they drive to their local destinations throughout the greater metropolitan area, and walk through their neighborhoods, including the bustling Times Square region.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE:聽) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
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SOURCE Clear Channel Outdoor
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