Clear Channel Outdoor Continues Advertising & Sponsorship Program Evolution at Detroit Metropolitan Wayne County Airport (DTW) Through New 10-Year Partnership
Clear Channel Outdoor (NYSE: CCO) has secured a 10-year contract to continue its advertising and sponsorship program at Detroit Metropolitan Wayne County Airport (DTW). This partnership, ongoing since 2003, was extended through a competitive RFP process. The new contract includes local subcontractors Chandler Campbell & Daschle, Bayview Electric, and McConnell Communications. Clear Channel will integrate upgraded digital display technology to enhance brand exposure to over 31 million annual travelers. The program will feature high-impact printed and digital displays, unique sponsorships, and experiential activations, including premier exposure by the McNamara Terminal's iconic water feature. Current DTW advertisers include Michigan Medicine and Michigan State University. The new network aims to connect brands with a geographically diverse and upscale audience, particularly frequent flyers who hold influential roles. Morten Gotterup, president of Clear Channel Outdoor's Airports Division, expressed excitement for the continued partnership.
Clear Channel Outdoor (NYSE: CCO) ha ottenuto un contratto di 10 anni per continuare il suo programma di pubblicit脿 e sponsorizzazione presso il Aeroporto Metropolitano di Detroit Wayne County (DTW). Questa collaborazione, attiva dal 2003, 猫 stata estesa tramite un processo di RFP competitivo. Il nuovo contratto include subappaltatori locali come Chandler Campbell & Daschle, Bayview Electric e McConnell Communications. Clear Channel integrer脿 una tecnologia di display digitale avanzata per migliorare l'esposizione del marchio a oltre 31 milioni di viaggiatori annuali. Il programma prevede display stampati e digitali ad alto impatto, sponsorizzazioni uniche e attivazioni esperienziali, inclusa un'esposizione privilegiata nella caratteristica fontana iconica del Terminal McNamara. I pubblicitari attuali del DTW includono Michigan Medicine e Michigan State University. Il nuovo network ha l'obiettivo di connettere i marchi con un pubblico diversificato geograficamente e di alta classe, in particolare con i passeggeri abituali che ricoprono ruoli influenti. Morten Gotterup, presidente della Divisione Aeroporti di Clear Channel Outdoor, ha espresso entusiasmo per la continuazione della partnership.
Clear Channel Outdoor (NYSE: CCO) ha conseguido un contrato de 10 a帽os para continuar su programa de publicidad y patrocinio en el Aeropuerto Metropolitano del Condado de Wayne en Detroit (DTW). Esta asociaci贸n, que ha estado en marcha desde 2003, se ampli贸 a trav茅s de un proceso competitivo de RFP. El nuevo contrato incluye subcontratistas locales como Chandler Campbell & Daschle, Bayview Electric y McConnell Communications. Clear Channel integrar谩 una tecnolog铆a de pantalla digital mejorada para aumentar la exposici贸n de la marca a m谩s de 31 millones de viajeros anuales. El programa contar谩 con displays impresos y digitales de alto impacto, patrocinios 煤nicos y activaciones experienciales, incluida la exposici贸n destacada en la caracter铆stica fuente ic贸nica del Terminal McNamara. Los actuales anunciantes de DTW incluyen Michigan Medicine y la Universidad Estatal de Michigan. La nueva red tiene como objetivo conectar marcas con una audiencia geogr谩ficamente diversa y de alto nivel, especialmente pasajeros frecuentes que ocupan roles influyentes. Morten Gotterup, presidente de la Divisi贸n de Aeropuertos de Clear Channel Outdoor, expres贸 su entusiasmo por la continuaci贸n de la asociaci贸n.
韥措Μ鞏 毂勲剱 鞎勳毟霃勳柎 (NYSE: CCO)電 10雲 瓿勳暯鞚 觳搓舶頃 霐旐姼搿滌澊韸 氅旐姼搿滍彺毽儎 鞗澑 旃挫毚韹 瓿淀暛(DTW)鞐愳劀 甏戧碃 氚 頉勳洂 頂勲攴鸽灗鞚 瓿勳啀頃 靾 鞛堦矊 霅橃棃鞀惦媹雼. 鞚 韺岉姼雱堨嫮鞚 2003雲勲秬韯 歆勴枆霅橃柎 鞕旍溂氅, 瓴届焷鞝侅澑 RFP 頂勲靹胳姢毳 韱淀暣 鞐办灔霅橃棃鞀惦媹雼. 靸堧鞖 瓿勳暯鞐愲姅 歆鞐 頃橂弰旮 鞐呾泊鞚 Chandler Campbell & Daschle, Bayview Electric 氚 McConnell Communications臧 韽暔霅╇媹雼. 韥措Μ鞏 毂勲剱鞚 鞐呹犯霠堨澊霌滊悳 霐旍韯 霐旍姢頂岆爤鞚 旮办垹鞚 韱淀暕頃橃棳 毵る厔 3100毵 鞐枆鞛鞐愱矊 敫岆灉霌 雲胳稖鞚 頄レ儊鞁滍偓 瓴冹瀰雼堧嫟. 鞚 頂勲攴鸽灗鞚 瓿-impact 鞚胳噭 氚 霐旍韯 霐旍姢頂岆爤鞚, 霃呿姽頃 頉勳洂, 攴鸽Μ瓿 毵れ簲 毵堧澕 韯半雱愳潣 靸侅鞝侅澑 靾橁步鞁滌劋鞚 韱淀暅 頂勲Μ氙胳梽 雲胳稖鞚 韽暔頃 瓴巾棙鞝 頇滌劚頇旊ゼ 韸轨鞙茧 頃 瓴冹瀰雼堧嫟. 順勳灛 DTW鞚 甏戧碃欤检棎電 氙胳嫓臧 鞚橅暀瓿 氙胳嫓臧 欤茧 雽頃欔祼臧 韽暔霅╇媹雼. 靸堧鞖 雱ろ姼鞗岉伂電 歆毽爜鞙茧 雼れ枒頃橁碃 瓿犼笁鞀る煬鞖 觳, 韸鬼瀳 鞓來枼霠 鞛堧姅 鞐暊鞚 臧歆 雼敞 鞀龟皾霌り臣 敫岆灉霌滊ゼ 鞐瓣舶頃橂姅 瓴冹潉 氇╉憸搿 頃╇媹雼. 韥措Μ鞏 毂勲剱 鞎勳毟霃勳柎 瓿淀暛 攵氍胳潣 靷灔鞚 氇ゴ韰 瓿犿劙霟届潃 歆靻嶌爜鞚 韺岉姼雱堨嫮鞐 雽頃 旮半寑臧愳潉 響滊獏頄堨姷雼堧嫟.
Clear Channel Outdoor (NYSE: CCO) a conclu un contrat de 10 ans pour poursuivre son programme de publicit茅 et de parrainage 脿 l'A茅roport M茅tropolitain de Detroit dans le comt茅 de Wayne (DTW). Ce partenariat, en cours depuis 2003, a 茅t茅 prolong茅 par un processus RFP comp茅titif. Le nouveau contrat inclut les sous-traitants locaux Chandler Campbell & Daschle, Bayview Electric et McConnell Communications. Clear Channel int茅grera une technologie d'affichage num茅rique am茅lior茅e pour accro卯tre l'exposition de la marque 脿 plus de 31 millions de voyageurs annuels. Le programme pr茅sentera des affichages imprim茅s et num茅riques 脿 fort impact, des parrainages uniques et des activations exp茅rientielles, y compris une exposition privil茅gi茅e via la fontaine embl茅matique du terminal McNamara. Les annonceurs actuels de DTW incluent Michigan Medicine et l'Universit茅 d'脡tat du Michigan. Le nouveau r茅seau vise 脿 connecter les marques avec un public g茅ographiquement diversifi茅 et haut de gamme, en particulier des voyageurs fr茅quents occupant des r么les influents. Morten Gotterup, pr茅sident de la Division des A茅roports de Clear Channel Outdoor, a exprim茅 son enthousiasme pour la poursuite du partenariat.
Clear Channel Outdoor (NYSE: CCO) hat einen 10-Jahresvertrag gesichert, um sein Werbe- und Sponsoringprogramm am Detroit Metropolitan Wayne County Airport (DTW) fortzusetzen. Diese Partnerschaft, die seit 2003 besteht, wurde durch einen wettbewerbsintensiven RFP-Prozess verl盲ngert. Der neue Vertrag umfasst lokale Subunternehmer wie Chandler Campbell & Daschle, Bayview Electric und McConnell Communications. Clear Channel wird aktualisierte digitale Display-Technologie integrieren, um die Markenpr盲senz f眉r 眉ber 31 Millionen j盲hrliche Reisende zu verbessern. Das Programm wird hochwirksame gedruckte und digitale Displays, einzigartige Sponsorenvertr盲ge und erlebnisorientierte Aktivierungen umfassen, darunter die erstklassige Pr盲senz an dem ikonischen Wassermerkmal des McNamara-Terminals. Zu den aktuellen DTW-Werbetreibenden geh枚ren Michigan Medicine und die Michigan State University. Das neue Netzwerk zielt darauf ab, Marken mit einem geographisch vielf盲ltigen und gehobenen Publikum zu verbinden, insbesondere h盲ufigen Fliegern, die einflussreiche Rollen innehaben. Morten Gotterup, Pr盲sident der Airports Division von Clear Channel Outdoor, 盲u脽erte seine Begeisterung 眉ber die Fortsetzung der Partnerschaft.
- Clear Channel Outdoor secures a 10-year contract extension at DTW.
- Integration of upgraded digital display technology.
- Exposure to over 31 million annual travelers.
- High-impact printed and digital displays to enhance brand visibility.
- None.
Insights
The 10-year contract renewal with Detroit Metropolitan Wayne County Airport represents a significant strategic win for Clear Channel Outdoor. With access to over 31 million annual passengers, this partnership secures a valuable revenue stream in a major transportation hub. The contract's importance is magnified by Detroit's status as the automotive industry capital, offering prime advertising opportunities to high-value corporate clients.
The integration of new digital display technology and expanded advertising networks suggests potential for revenue growth through premium pricing and increased advertiser demand. The airport's affluent traveler demographic, particularly business decision-makers, makes this a premium advertising venue that should command strong rates. However, the capital investment required for digital infrastructure upgrades may impact near-term margins.
This contract renewal strengthens Clear Channel Outdoor's position in the lucrative airport advertising sector. The Detroit market is particularly valuable due to its concentration of automotive industry executives and business travelers who are key decision-makers. The audience quality metrics suggest strong potential for premium advertising rates.
The evolution to more sophisticated digital networks aligns with broader industry trends toward dynamic, targeted advertising capabilities. The inclusion of experiential activations and sponsorship opportunities, such as the McNamara Terminal water feature placement, provides additional premium inventory options. Having existing major clients like Michigan Medicine and Michigan State University demonstrates the venue's appeal to institutional advertisers.
Detroit Metropolitan Wayne County Airport, Clear Channel Outdoor Will Integrate The Latest in Digital Tech to Offer Brands Greater Exposure to Over 31 Million Annual Travelers at the Gateway to
Clear Channel Outdoor's new comprehensive media program will incorporate upgraded digital display technology and offer brands even more attractive advertising opportunities to connect with a geographically diverse and upscale audience of more than 31 million annual passengers. Advertisers will have the prime opportunity to reach a highly coveted audience, as DTW frequent flyers over-index in holding roles as consequential decision-makers. Current DTW advertisers include Michigan Medicine and Michigan State University. Additionally, some of the biggest names in the automotive industry are headquartered in the
The new advertising network will maximize brand exposure across three distinct digital networks to meet the evolving marketing needs and goals of advertisers. The program will include new high-impact printed and digital displays, along with unique sponsorship and experiential activations, including an exclusive opportunity for premier exposure by the iconic water feature in the McNamara Terminal.
"We are excited to call the Wayne County Airport Authority our partner for another 10 years," said Morten Gotterup, president, Clear Channel Outdoor, Airports Division. "As Detroit Metropolitan Wayne County Airport continues to draw in a highly valuable passenger base, the advanced media products and solutions we will integrate into the space will bring brands closer to their desired audiences than before and continue to revolutionize the airport experience for millions of travelers."
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using our medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
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SOURCE Clear Channel Outdoor
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