Tilray Alternative Beverages Unveils HERB & BLOOM: A Cutting-Edge Era of Hemp-Derived Delta-9 THC Beverages
Tilray Brands (NASDAQ: TLRY; TSX: TLRY) has launched Herb & Bloom, a new line of non-alcoholic, hemp-derived Delta-9 THC beverages. The initial product range features three cocktail-inspired flavors: Margarita, Strawberry Daiquiri, and Peach Bellini, each containing 5mg of natural hemp-derived Delta-9 THC. The brand features Art Deco design elements and focuses on sophisticated, refreshing fruit flavors.
The company plans to expand the product line with 10mg options in select markets later in the season. The beverages are designed to offer a premium non-alcoholic alternative with carefully balanced flavor profiles and suggested garnishing options for enhanced presentation.
Tilray Brands (NASDAQ: TLRY; TSX: TLRY) ha lanciato Herb & Bloom, una nuova linea di bevande al Delta-9 THC derivate dalla canapa e prive di alcol. La gamma iniziale di prodotti presenta tre sapori ispirati ai cocktail: Margarita, Strawberry Daiquiri e Peach Bellini, ognuno dei quali contiene 5 mg di Delta-9 THC naturale derivato dalla canapa. Il marchio presenta elementi di design Art Dec貌 e si concentra su sapori fruttati sofisticati e rinfrescanti.
L'azienda prevede di espandere la linea di prodotti con opzioni da 10 mg in mercati selezionati pi霉 avanti nella stagione. Le bevande sono progettate per offrire un'alternativa premium analcolica con profili di sapore accuratamente bilanciati e opzioni di guarnizione suggerite per una presentazione migliorata.
Tilray Brands (NASDAQ: TLRY; TSX: TLRY) ha lanzado Herb & Bloom, una nueva l铆nea de bebidas no alcoh贸licas derivadas de cannabis y con Delta-9 THC. La gama inicial de productos presenta tres sabores inspirados en c贸cteles: Margarita, Daiquiri de Fresa y Bellini de Durazno, cada uno con 5 mg de Delta-9 THC natural derivado de la c谩帽amo. La marca incluye elementos de dise帽o Art Deco y se enfoca en sabores frutales sofisticados y refrescantes.
La compa帽铆a planea expandir la l铆nea de productos con opciones de 10 mg en mercados seleccionados m谩s adelante en la temporada. Las bebidas est谩n dise帽adas para ofrecer una alternativa premium sin alcohol con perfiles de sabor cuidadosamente equilibrados y opciones de decoraci贸n sugeridas para una presentaci贸n mejorada.
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Tilray Brands (NASDAQ: TLRY; TSX: TLRY) a lanc茅 Herb & Bloom, une nouvelle gamme de boissons 脿 base de Delta-9 THC d茅riv茅es du chanvre et sans alcool. La gamme initiale de produits propose trois saveurs inspir茅es des cocktails : Margarita, Daiquiri aux Fraises et Bellini aux P锚ches, chacune contenant 5 mg de Delta-9 THC naturel d茅riv茅 du chanvre. La marque se caract茅rise par des 茅l茅ments de design Art D茅co et se concentre sur des saveurs fruit茅es sophistiqu茅es et rafra卯chissantes.
L'entreprise pr茅voit d'茅largir la gamme de produits avec des options de 10 mg sur certains march茅s plus tard dans la saison. Les boissons sont con莽ues pour offrir une alternative non alcoolis茅e haut de gamme avec des profils de saveurs soigneusement 茅quilibr茅s et des options de garniture sugg茅r茅es pour une pr茅sentation am茅lior茅e.
Tilray Brands (NASDAQ: TLRY; TSX: TLRY) hat Herb & Bloom eingef眉hrt, eine neue Linie von alkoholfreien, hanf-basierten Delta-9 THC-Getr盲nken. Die anf盲ngliche Produktpalette umfasst drei von Cocktails inspirierte Geschmacksrichtungen: Margarita, Erdbeer-Daiquiri und Pfirsich-Bellini, die jeweils 5 mg nat眉rlichen, hanf-basierten Delta-9 THC enthalten. Die Marke pr盲sentiert Elemente des Art-D茅co-Designs und konzentriert sich auf anspruchsvolle, erfrischende Fruchtaromen.
Das Unternehmen plant, die Produktlinie sp盲ter in der Saison in ausgew盲hlten M盲rkten mit 10 mg Optionen zu erweitern. Die Getr盲nke sind darauf ausgelegt, eine hochwertige, alkoholfreie Alternative mit sorgf盲ltig abgestimmten Geschmacksprofilen und vorgeschlagenen Garnierungen f眉r eine verbesserte Pr盲sentation zu bieten.
- Launch of new product line expanding into hemp-derived THC beverage market
- Planned expansion with higher potency (10mg) products in select markets
- None.
Insights
The launch of Herb & Bloom represents Tilray's strategic move into the rapidly growing hemp-derived beverage market, particularly targeting the premium non-alcoholic segment. With 5mg THC per serving and plans for 10mg options, the product line is positioned to capitalize on both the "sober curious" movement and cannabis-infused beverage trends. The sophisticated Art Deco branding and cocktail-inspired flavors suggest targeting of affluent, health-conscious consumers seeking alcohol alternatives. While innovative, the impact on Tilray's immediate revenue may be due to the nascent stage of the hemp-derived beverage market and potential regulatory uncertainties. The product launch aligns with broader industry trends but faces significant competition in an increasingly crowded space.
The product positioning of Herb & Bloom demonstrates careful market segmentation, targeting the intersection of wellness and luxury beverage consumers. The three initial flavors - Margarita, Strawberry Daiquiri and Peach Bellini - are strategically chosen to appeal to familiar taste preferences while offering a novel consumption experience. The emphasis on premium packaging and sophisticated branding could command higher margins, though market penetration may be challenged by consumer education needs and varying state regulations. The planned expansion to 10mg variants indicates a measured approach to product rollout, allowing for market feedback and operational adjustments. Distribution success will be important for meaningful revenue impact.
NEW YORK, Dec. 12, 2024 (GLOBE NEWSWIRE) -- Tilray Brands, Inc.聽(Nasdaq: TLRY; TSX: TLRY), a leading global lifestyle and consumer packaged goods company, is pleased to present聽the official launch of , a line of ready-to-drink, non-alcoholic, effervescent beverages that are cocktail-inspired. Herb & Bloom鈥檚 initial launch of beverages are infused with 5mg of carefully sourced natural hemp-derived Delta-9 THC.
Herb & Bloom鈥檚 Art Deco design reflects timeless sophistication. Its stylish and elegant collection is designed to evoke the art and golden age of cocktails. Herb & Bloom鈥檚 visual aesthetic is only the start. Inside each can is a harmonious blend of refreshing fruit flavors creating a smooth and balanced drinking experience. The initial launch features three re-imagined classic flavors for any occasion, including:
- Herb & Bloom Non-Alcoholic Margarita:聽This exquisite blend captures the essence of bright citrus notes, perfectly balanced with a hint of sweetness. Personalize your drink by garnishing with an herbal twist鈥攖ry a sprig of fresh mint, basil, rosemary, or any herb to enhance the aromatic appeal.
- Herb & Bloom Non-Alcoholic Strawberry Daiquiri:聽A refined take on an old-school classic, this concoction is rich with ripe juicy strawberry flavor. Add a sugar rim to complement the fruity notes for an extra touch of indulgence.
- Herb & Bloom Non-Alcoholic Peach Bellini:聽Savor the luscious, sweet peach flavor with this refreshing Bellini. Garnish with fresh fruit or edible flowers for an added hint of sophistication and visual appeal.
Toast to any celebration with HERB & BLOOM. Later this season, the brand will be launching additional 10mg options in select markets, expanding its line of timeless non-alcoholic beverages. For more information, visit or follow Herb & Bloom on Instagram .
About Herb & Bloom
Herb & Bloom embraces a new take on timeless classics. Made with
With options of 5mg and 10mg THC, premium ingredients and a slight effervescence, Herb & Bloom offers an unrivaled experience to usher in a new era of beverages.
Welcome to a world blooming with possibility.聽
About聽Tilray Brands
Tilray Brands, Inc.聽(鈥淭ilray鈥�) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in聽Canada,聽the United States,聽Europe,聽Australia, and聽Latin America聽that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray鈥檚 mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray鈥檚 unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit聽聽and follow @Tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, 鈥渇orward-looking statements鈥�) under Canadian and U.S.聽securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the 鈥渟afe harbor鈥� created by those sections and other applicable laws. Forward-looking statements can be identified by words such as 鈥渇orecast,鈥� 鈥渇uture,鈥� 鈥渟hould,鈥� 鈥渃ould,鈥� 鈥渆nable,鈥� 鈥減otential,鈥� 鈥渃ontemplate,鈥� 鈥渂elieve,鈥� 鈥渁nticipate,鈥� 鈥渆stimate,鈥� 鈥減lan,鈥� 鈥渆xpect,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減roject,鈥� 鈥渨ill,鈥� 鈥渨ould鈥� and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, and the Company鈥檚 ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of聽Tilray聽and the Annual Report on Form 10-K (and other periodic reports filed with the聽SEC) of聽Tilray聽made with the聽SEC聽and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
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FAQ
What is Tilray's new Herb & Bloom product line and when was it launched?
What are the initial flavors available in TLRY's Herb & Bloom beverage line?
How much THC is in Tilray's Herb & Bloom beverages?
When will TLRY release the 10mg THC version of Herb & Bloom beverages?
