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Hit Refresh in the New Year with Tilray's Premium Non-Alcohol Beverage Lineup

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Tilray Brands (Nasdaq: TLRY; TSX: TLRY) introduces its non-alcoholic beverage portfolio for the new year, featuring multiple brands. Liquid Love offers sparkling waters with electrolytes and B-vitamins in four flavors, donating five cents per sale to water conservation. Herb & Bloom and Happy Flower both feature hemp-derived Delta-9 THC (5mg per can) in various mocktail flavors. Runner's High presents alcohol-free craft brews in Golden Wheat, Raspberry Wheat, and Dark Chocolate varieties. Montauk Brewing Company debuts its first N.A. IPA with less than 0.5% ABV, featuring Citra, Mosaic, and Cryo hops.

Tilray Brands (Nasdaq: TLRY; TSX: TLRY) presenta il suo portafoglio di bevande analcoliche per il nuovo anno, con vari marchi. Liquid Love offre acque frizzanti con elettroliti e vitamine del gruppo B in quattro gusti, donando cinque centesimi per ogni vendita alla conservazione dell'acqua. Herb & Bloom e Happy Flower includono entrambe il Delta-9 THC derivato della canapa (5mg per lattina) in diverse varianti di mocktail. Runner's High propone birre artigianali senza alcol nelle varianti Golden Wheat, Raspberry Wheat e Dark Chocolate. Montauk Brewing Company lancia la sua prima IPA N.A. con meno dello 0,5% di ABV, caratterizzata da luppoli Citra, Mosaic e Cryo.

Tilray Brands (Nasdaq: TLRY; TSX: TLRY) presenta su cartera de bebidas sin alcohol para el nuevo a帽o, que incluye varias marcas. Liquid Love ofrece aguas con gas con electrolitos y vitaminas del grupo B en cuatro sabores, donando cinco centavos por cada venta a la conservaci贸n del agua. Herb & Bloom y Happy Flower presentan ambos Delta-9 THC derivado del c谩帽amo (5mg por lata) en varios sabores de mocktail. Runner's High ofrece cervezas artesanales sin alcohol en variedades Golden Wheat, Raspberry Wheat y Dark Chocolate. Montauk Brewing Company debuta con su primera IPA N.A. con menos del 0.5% de ABV, con l煤pulos Citra, Mosaic y Cryo.

韹鸽爤鞚 敫岆灉霌 (Nasdaq: TLRY; TSX: TLRY)電 鞐煬 敫岆灉霌滉皜 韽暔霅 靸堩暣鞚 牍勳晫旖 鞚岆 韽姼韽措Μ鞓るゼ 靻岅皽頃╇媹雼. 毽措摐 霟笇電 鞝勴暣歆堦臣 B 牍勴儉氙检澊 頃湢霅 鞀ろ寣韥措 鞗岉劙毳 雱 臧歆 毵涭溂搿 鞝滉车頃橂┌, 韺愲Г雼 5靹柬姼毳 氍 氤挫〈鞐 旮半秬頃╇媹雼. 項堧笇 & 敫旊8頃错敿 頂岆澕鞗電 氇憪 雼れ枒頃 氇伂韰岇澕 毵涭棎靹 頄勴攧 鞙犽灅鞚 雿疙儉-9 THC (旌旊嫻 5mg)毳 韽暔頃橁碃 鞛堨姷雼堧嫟. 霟剤鞀 頃橃澊電 瓿摖 氚, 霛检氩犽Μ 氚, 雼ろ伂 齑堨綔毽 膦呺鞚 氍挫晫旖 靾橃牅 毵レ<毳 靹犽炒鞛呺媹雼. 氇儉鞖绊伂 鞏戩“ 須岇偓電 0.5% ABV 氙鸽鞚 觳 氩堨Ц 氍挫晫旖 IPA毳 於滌嫓頃橂┌, 鞁滍姼霛, 氇瀽鞚错伂, 韥Μ鞓 頇夓澊 韸轨鞛呺媹雼.

Tilray Brands (Nasdaq: TLRY; TSX: TLRY) introduit son portefeuille de boissons sans alcool pour la nouvelle ann茅e, regroupant plusieurs marques. Liquid Love propose des eaux gazeuses enrichies en 茅lectrolytes et en vitamines B en quatre saveurs, en faisant don de cinq cents par vente 脿 la conservation de l'eau. Herb & Bloom et Happy Flower contiennent tous deux du THC delta-9 d茅riv茅 du chanvre (5 mg par canette) dans diverses saveurs de mocktail. Runner's High offre des bi猫res artisanales sans alcool dans les vari茅t茅s Golden Wheat, Raspberry Wheat et Dark Chocolate. Montauk Brewing Company lance sa premi猫re IPA N.A. avec moins de 0,5% d'ABV, utilisant des houblons Citra, Mosaic et Cryo.

Tilray Brands (Nasdaq: TLRY; TSX: TLRY) stellt sein Portfolio an alkoholfreien Getr盲nken f眉r das neue Jahr vor, das mehrere Marken umfasst. Liquid Love bietet kohlens盲urehaltige Wasser mit Elektrolyten und B-Vitaminen in vier Geschmacksrichtungen an und spendet f眉nf Cent pro Verkauf f眉r den Wasserschutz. Herb & Bloom und Happy Flower enthalten beide delta-9 THC aus Hanf (5 mg pro Dose) in verschiedenen Mocktail-Geschmacksrichtungen. Runner's High bietet alkoholfreie Craft-Biere in den Variationen Golden Wheat, Raspberry Wheat und Dark Chocolate an. Montauk Brewing Company pr盲sentiert ihr erstes alkoholfreies IPA mit weniger als 0,5% ABV, das mit Citra-, Mosaic- und Cryo-Hopfen gebraut wurde.

Positive
  • Diversification into growing non-alcoholic beverage market with multiple brands
  • Entry into premium THC-infused beverage segment with multiple product lines
  • Strategic expansion of Montauk Brewing portfolio with N.A. IPA launch
Negative
  • None.

Insights

This product lineup announcement, while showcasing Tilray's diversification into non-alcoholic beverages, falls into the category of routine marketing updates and is not materially impactful for investors. The announcement primarily details existing products and flavors without providing any financial projections, sales data, or market penetration metrics that would influence investment decisions.

While the non-alcoholic beverage market is growing, with the global market expected to reach $1.7 trillion by 2027, this product showcase doesn't indicate Tilray's market share or revenue potential from these offerings. The inclusion of hemp-derived Delta-9 THC products could be strategically interesting, but without sales targets or distribution information, the immediate financial impact remains unclear.

The timing of this release, coinciding with Dry January trends, suggests tactical marketing rather than material business development. Investors should wait for concrete sales data and market performance metrics in future earnings reports to evaluate the actual impact of these product lines on Tilray's bottom line.

Explore Tilray鈥檚 Range of Non-Alcohol Drinks, from Sparkling Waters to Hemp-Derived Delta-9 THC and IPA-Inspired Beverages

NEW YORK, Dec. 30, 2024 (GLOBE NEWSWIRE) -- . (Nasdaq: TLRY; TSX: TLRY), a global lifestyle and consumer goods company, invites you to celebrate the new year with its refreshing non-alcoholic beverages from Liquid Love, Herb & Bloom, Happy Flower, Runner's High, and Montauk Brewing Company.

聽sparkling water brings triple-filtered hydration with electrolytes and B-vitamins for a crisp and clean experience with environmentally conscious packaging. Plus, five cents is donated to non-profits causes focused on clean water and conservation for each sold to support a healthier and happier planet. Liquid Love comes in a series of four delicious natural flavors.

Tilray Officially Debuts Liquid Love Sparkling Water for Ultimate Hydration

  • Liquid Love Sparkling Grapefruit:聽Zesty and invigorating, with the tangy freshness of grapefruit.
  • Liquid Love Sparkling Lemon + Lime:聽Natural ginseng and guarana extracts complement classic citrus flavor.
  • Liquid Love Sparkling Ginger and Prickly-Pear:聽Exotic sweetness of prickly pear with the warm, spicy notes of ginger.
  • Liquid Love Sparkling Wildberry:聽Bursting with vibrant tart notes of wild berries.

Elevate your mocktail game with Herb & Bloom, a super-premium line featuring a blend of refreshing fruit notes with 5mg of hemp-derived Delta-9 THC per can. Providing a smooth balanced experience, Herb & Bloom is the choice for a relaxing social evening. Savor the re-imagined classic tastes and celebrate any moment.

Herb & Bloom Beverages by Tilray Brands, Inc.

  • Herb & Bloom Non-Alcoholic Margarita: The brightness of citrus flavor balanced with a hint of sweetness. Make it your own by garnishing it with an herbal twist.
  • Herb & Bloom Non-Alcoholic Strawberry Daiquiri: Reimagining the classic rich and ripe juicy strawberry flavor of the original daiquiri. Add a sugar rim to complement the fruity notes.
  • Herb & Bloom Non-Alcoholic聽Peach Bellini: Luscious, sweet refreshing peach flavor. Garnish with some fresh fruit or edible flowers for an added hint of sophistication.

Introducing Tilray's Happy Flower collection

聽Get out of your head and into the moment with Happy Flower, a delightful trio of hemp derived Delta-9 THC cocktails. Happy Flower offers a relaxing and refreshing social experience, with 5mg of hemp-derived THC in every uplifting, bubbly beverage.

Happy Flower comes in three varieties:


聽is created with the active social running community in mind. Bringing an elevated craft offering to the fast-growing non-alcoholic beverage space, each brew is a unique blend of natural ingredients to support and lift hop terpenes to deliver a premium beer-like experience, alcohol-free, without compromising taste.

Runner's High Non-Alcoholic brews are here

  • Featuring a bright golden to orange color with a white-collar foam, its aroma is a refreshing mix of orange, pine needles, and pink grapefruit. The taste offers a balanced blend of slight sweetness, orange zest, clean bitterness, and black tea notes.
  • :聽A refreshingly crisp brew with a bright ruby-red color and off-white to slightly pink head, with a hazy American wheat base, its aroma is rich ripe raspberries and kush terpenes for a mild, sweet finish.
  • 聽Boasting a rich dark brown appearance, this brew is reminiscent of a stout or porter, with an off-white to tan creamy foam, its aroma is a decadent blend of moist chocolate cake, cocoa beans, and kush terpenes.

N.A. IPA is the brand鈥檚 first-ever full-flavored non-alcoholic brew which debuted in Spring 2024. Montauk's N.A. IPA is for those who want the experience of drinking a great-tasting IPA, but without the aftereffects of traditional beers.

Montauk N.A. Now Available

  • Montauk N.A. IPA: Meticulously brewed to the same high standards as its alcoholic counterparts, this well-balanced brew blends the clean bitterness of hops with a subtle sweetness. Crafted with Citra, Mosaic, and a blend of Cryo hops, it offers a fresh aroma of orange and pink grapefruit with less than 0.5% ABV.

Products mentioned are produced for and marketed, respectively, by American Beverage Crafts,聽Tilray Alternative Beverages, Tilray Wellness, and Montauk Brewing Company. For more information, check out each brand鈥檚 website and dive deeper into a world of flavors in the New Year.

About Tilray Brands

Tilray Brands, Inc.聽(鈥淭ilray鈥) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in聽Canada,聽the United States,聽Europe,聽Australia, and聽Latin America聽that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray鈥檚 mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray鈥檚 unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we are elevating lives through moments of connection, visit聽聽and follow @Tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, 鈥渇orward-looking statements鈥) under Canadian and聽U.S.聽securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the 鈥渟afe harbor鈥 created by those sections and other applicable laws. Forward-looking statements can be identified by words such as 鈥渇orecast,鈥 鈥渇uture,鈥 鈥渟hould,鈥 鈥渃ould,鈥 鈥渆nable,鈥 鈥減otential,鈥 鈥渃ontemplate,鈥 鈥渂elieve,鈥 鈥渁nticipate,鈥 鈥渆stimate,鈥 鈥減lan,鈥 鈥渆xpect,鈥 鈥渋ntend,鈥 鈥渕ay,鈥 鈥減roject,鈥 鈥渨ill,鈥 鈥渨ould,鈥 鈥渁head,鈥 and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of聽Tilray聽and the Annual Report on Form 10-K (and other periodic reports filed with the聽SEC) of聽Tilray聽made with the聽SEC聽and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.

For more information, please contact:

惭别诲颈补:听
滨苍惫别蝉迟辞谤蝉:听

Photos accompanying this announcement are available at:聽


FAQ

What new non-alcoholic beverages has TLRY launched for 2024?

TLRY has launched several non-alcoholic beverages including Liquid Love sparkling waters, Herb & Bloom and Happy Flower THC-infused mocktails, Runner's High craft non-alcoholic beers, and Montauk N.A. IPA.

How much THC is in Tilray's Herb & Bloom and Happy Flower beverages?

Both Herb & Bloom and Happy Flower beverages contain 5mg of hemp-derived Delta-9 THC per can.

What is the alcohol content of Montauk's new N.A. IPA from TLRY?

Montauk's N.A. IPA contains less than 0.5% ABV (Alcohol By Volume).

What flavors are available in TLRY's Liquid Love sparkling water line?

Liquid Love comes in four flavors: Sparkling Grapefruit, Sparkling Lemon + Lime, Sparkling Ginger and Prickly-Pear, and Sparkling Wildberry.

Tilray Brands, Inc.

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Drug Manufacturers - Specialty & Generic
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