Gold Medalist Sprinter Gabby Thomas Partners with CAVA
CAVA has announced a partnership with Olympic gold medalist sprinter Gabby Thomas, launching three -time menu items for early 2025. The collaboration aims to promote a Mediterranean approach to wellness that embraces abundance rather than restrictions. The new menu items include the Spicy Lamb + Avocado Bowl, the Falafel Crunch Bowl, and the Garlic Chicken + Veggie Pita.
Thomas, who is preparing for U.S. Nationals and World Championships while continuing her public health work, has been a long-time CAVA customer. The new chef-curated items feature high-quality ingredients supporting a healthy and active lifestyle, including combinations of SuperGreens, black lentils, Crazy Feta庐, and various Mediterranean-inspired proteins and toppings.
CAVA ha annunciato una partnership con la velocista medalista d'oro olimpico Gabby Thomas, lanciando tre nuovi piatti per l'inizio del 2025. La collaborazione mira a promuovere un approccio mediterraneo al benessere che abbraccia l'abbondanza piuttosto che le restrizioni. I nuovi piatti del menu includono il Spicy Lamb + Avocado Bowl, il Falafel Crunch Bowl e il Garlic Chicken + Veggie Pita.
Thomas, che si sta preparando per i Campionati Nazionali degli Stati Uniti e i Campionati del Mondo mentre continua il suo lavoro nella salute pubblica, 猫 una cliente di lunga data di CAVA. I nuovi piatti curati dallo chef presentano ingredienti di alta qualit脿 che supportano uno stile di vita sano e attivo, inclusi abbinamenti di SuperGreens, lenticchie nere, Crazy Feta庐 e varie proteine e condimenti ispirati al Mediterraneo.
CAVA ha anunciado una asociaci贸n con la velocista medallista de oro ol铆mpico Gabby Thomas, lanzando tres nuevos art铆culos de men煤 para principios de 2025. La colaboraci贸n tiene como objetivo promover un enfoque mediterr谩neo del bienestar que aboga por la abundancia en lugar de las restricciones. Los nuevos art铆culos del men煤 incluyen el Spicy Lamb + Avocado Bowl, el Falafel Crunch Bowl y el Garlic Chicken + Veggie Pita.
Thomas, que se est谩 preparando para los Nacionales de EE. UU. y los Campeonatos Mundiales, mientras contin煤a su trabajo en salud p煤blica, ha sido cliente de CAVA durante mucho tiempo. Los nuevos platos seleccionados por el chef presentan ingredientes de alta calidad que apoyan un estilo de vida saludable y activo, incluidos combinaciones de SuperGreens, lentejas negras, Crazy Feta庐 y varias prote铆nas y aderezos inspirados en el Mediterr谩neo.
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CAVA a annonc茅 un partenariat avec la sprinteuse m茅daill茅e d'or olympique Gabby Thomas, lan莽ant trois nouveaux plats pour le d茅but de 2025. Cette collaboration vise 脿 promouvoir une approche m茅diterran茅enne du bien-锚tre qui privil茅gie l'abondance plut么t que les restrictions. Les nouveaux plats incluent le Spicy Lamb + Avocado Bowl, le Falafel Crunch Bowl et le Garlic Chicken + Veggie Pita.
Thomas, qui se pr茅pare pour les Championnats nationaux am茅ricains et les Championnats du monde tout en poursuivant son travail en sant茅 publique, est une cliente de longue date de CAVA. Les nouveaux plats s茅lectionn茅s par le chef mettent en avant des ingr茅dients de haute qualit茅 qui soutiennent un mode de vie sain et actif, y compris des combinaisons de SuperGreens, de lentilles noires, de Crazy Feta庐 et de diverses prot茅ines et garnitures inspir茅es de la M茅diterran茅e.
CAVA hat eine Partnerschaft mit der olympischen Goldmedaillengewinnerin im Sprint Gabby Thomas bekannt gegeben und wird Anfang 2025 drei neue Men眉artikel einf眉hren. Die Zusammenarbeit zielt darauf ab, einen mediterranen Ansatz f眉r Wellness zu f枚rdern, der F眉lle anstelle von Einschr盲nkungen betont. Die neuen Men眉artikel umfassen die Spicy Lamb + Avocado Bowl, die Falafel Crunch Bowl und das Garlic Chicken + Veggie Pita.
Thomas, die sich auf die US-Nationalmeisterschaften und die Weltmeisterschaften vorbereitet und gleichzeitig ihre Arbeit im Bereich Public Health fortsetzt, ist eine langj盲hrige Kundin von CAVA. Die neuen, vom Chef kreierten Gerichte zeichnen sich durch hochwertige Zutaten aus, die einen gesunden und aktiven Lebensstil unterst眉tzen, darunter Kombinationen von SuperGreens, schwarzen Linsen, Crazy Feta庐 und verschiedenen von der Mittelmeerregion inspirierten Proteinen und Toppings.
- Partnership with high-profile Olympic athlete enhances brand visibility
- Launch of three new menu items diversifies product offering
- Strategic timing of launch coinciding with New Year health focus
- -time menu items may impact long-term revenue sustainability
- Potential increased costs associated with new menu items and marketing campaign
Insights
This marketing partnership with Olympic athlete Gabby Thomas, while attention-grabbing, appears strategically timed but likely has minimal direct financial impact on CAVA's bottom line. The introduction of three new menu items aligns with New Year's health-conscious consumers and could drive short-term traffic, but the -time nature suggests modest revenue implications. The collaboration effectively positions CAVA within the <b>growing <money>$17 billion</money> health-focused fast-casual segment</b>, targeting the increasing consumer demand for nutritious, convenient dining options. However, without disclosed partnership costs or projected sales figures, this appears more focused on brand building than immediate financial returns.
The Mediterranean positioning and athlete partnership demonstrate CAVA's effort to differentiate itself in the competitive fast-casual space, particularly against competitors like Sweetgreen and Panera. While celebrity partnerships typically cost between <money>$50,000</money> to <money>$500,000</money>, the ROI usually manifests in brand awareness rather than direct sales impact. Think of it as planting seeds for long-term brand growth rather than harvesting immediate profits.
The menu innovation strategy here warrants attention, particularly the timing and composition of these new items. The <b>Spicy Lamb + Avocado Bowl</b> represents a premium protein offering that could command higher margins, while the <b>Falafel Crunch Bowl</b> caters to the growing plant-based segment. These additions suggest CAVA is executing a sophisticated product mix strategy that balances profitability with market trends.
From an operational perspective, the new items appear to utilize existing ingredients in novel combinations, minimizing additional SKU complexity - a important consideration for maintaining efficient kitchen operations and food costs. This approach to menu engineering, combined with the -time offering strategy, creates urgency while testing market reception without long-term commitment. It's like conducting a real-world focus group that generates revenue instead of expenses.
Partnership launches three limited-time menu items that flip the script on wellness by embracing more, not less, to start the new year.
CAVA superfan Gabby Thomas takes a bite of her original pita chip 鈥渕edal,鈥� putting a playful twist on the iconic champion pose. (Photo: Business Wire)
As she prepares for an action-packed 2025鈥攖raining for the
鈥淚鈥檝e been a CAVA fan for years鈥攊t鈥檚 my go-to for delicious meals that keep me going no matter how busy my schedule or how intense my training gets,鈥� said Thomas. 鈥淧artnering at the start of a busy 2025 feels like a great fit, and I hope I can inspire people to eat well and take on the new year with more intention and energy, so they can do more of what makes them feel good.鈥�
鈥淕abby鈥檚 authenticity, passion, and achievements make her the perfect partner for CAVA. She loves our food, she鈥檚 inspiring and empowering, and she embodies living life to the fullest," said Andy Rebhun, Chief Experience Officer at CAVA. 鈥淲e share that philosophy, which we call the Mediterranean Way, and you can taste it in our food and feel it in the way we welcome everyone to our table.鈥�
CAVA鈥檚 new chef-curated menu items are filled with high-quality ingredients that help support a healthy and active lifestyle.
- The Spicy Lamb + Avocado Bowl stars spicy lamb meatballs and avocado on a base of SuperGreens and black lentils, topped with Crazy Feta庐, red pepper hummus, Persian cucumber, pickled onions, tomato + onion, and bright lemon herb tahini dressing.
- The vegetarian Falafel Crunch Bowl features falafel, roasted vegetables, saffron basmati rice, black lentils, Crazy Feta庐, traditional hummus, Persian cucumber, cabbage slaw, tomato + onion, romaine, pita crisps, and spicy-herby skhug dressing.
- The Garlic Chicken + Veggie Pita is filled with half grilled chicken and half roasted vegetables, dressed up with tzatziki, tomato + onion, salt-brined pickles, cabbage slaw, crumbled feta, and savory garlic dressing.
The Spicy Lamb + Avocado Bowl, the Falafel Crunch Bowl, and the Garlic Chicken + Veggie Pita are available for a limited time at CAVA restaurants across the country and via CAVA鈥檚 app and website. To learn more, follow @CAVA on our social channels, including , , , and others.
About CAVA
CAVA is the category-defining Mediterranean fast-casual restaurant brand, bringing together healthful food and bold, satisfying flavors at scale. Our brand and our opportunity transcend the Mediterranean category to compete in the large and growing limited-service restaurant sector as well as the health and wellness food category. CAVA serves guests across gender lines, age groups, and income levels and benefits from generational tailwinds created by consumer demand for healthy living and a demographic shift towards greater ethnic diversity. We meet consumers鈥� desires to engage with convenient, authentic, purpose-driven brands that view food as a source of self-expression. The broad appeal of our food combined with these favorable industry trends drive our vast opportunity for continued growth.
About Gabby Thomas
Gabby Thomas is a five-time Olympic medalist and one of the fastest women in the history of the 200m, including three golds from the 2024 Paris Games. A Harvard graduate with a degree in neurobiology and a Master of Public Health from the University of
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Source: CAVA Group, Inc.
FAQ
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