Accenture Technology Vision 2025: New Age of AI to Bring Unprecedented Autonomy to Business
Accenture has released its 25th annual Technology Vision report, highlighting a new era of AI-powered autonomy across organizations. The research reveals that 69% of executives believe AI brings new urgency to business reinvention, while 77% state AI's true benefits will only be realized when built on trust.
The report predicts AI will evolve into a technology development partner, brand ambassador, and physical world operator through robotics. Key findings show that 81% of executives agree trust strategy must evolve alongside technology strategy. The vision explores AI's impact across multiple dimensions, including software development, customer experience, robotics, and workforce interaction.
80% of executives express concern about AI chatbots potentially giving every brand a similar voice, while 77% believe brands can differentiate through personified AI experiences. The research also highlights the emergence of generalist robots and the importance of maintaining positive human-AI relationships in the workplace.
Accenture ha pubblicato il suo 25掳 rapporto annuale sulla Visione Tecnologica, evidenziando una nuova era di autonomia potenziata dall'IA all'interno delle organizzazioni. La ricerca rivela che il 69% degli executive crede che l'IA porti a una rinnovata urgenza per la reinvenzione aziendale, mentre il 77% afferma che i veri benefici dell'IA saranno realizzati solo quando sar脿 basata sulla fiducia.
Il rapporto prevede che l'IA evolver脿 in un partner per lo sviluppo tecnologico, ambasciatore del marchio e operatore del mondo fisico attraverso la robotica. I risultati chiave mostrano che l'81% degli executive concorda sul fatto che la strategia di fiducia deve evolvere insieme alla strategia tecnologica. La visione esplora l'impatto dell'IA su pi霉 dimensioni, tra cui lo sviluppo software, l'esperienza del cliente, la robotica e l'interazione con la forza lavoro.
Il 80% degli executive esprime preoccupazione riguardo al fatto che i chatbot IA possano dare a ogni marchio una voce simile, mentre il 77% crede che i marchi possano differenziarsi attraverso esperienze IA personalizzate. La ricerca sottolinea anche l'emergere di robot generalisti e l'importanza di mantenere relazioni positive tra uomo e IA sul luogo di lavoro.
Accenture ha publicado su 25掳 informe anual sobre la Visi贸n Tecnol贸gica, destacando una nueva era de autonom铆a impulsada por la IA en las organizaciones. La investigaci贸n revela que el 69% de los ejecutivos creen que la IA trae una nueva urgencia para la reinvenci贸n empresarial, mientras que el 77% afirma que los verdaderos beneficios de la IA solo se realizar谩n cuando se construyan sobre la confianza.
El informe predice que la IA evolucionar谩 hacia un socio en el desarrollo tecnol贸gico, embajador de la marca y operador del mundo f铆sico a trav茅s de la rob贸tica. Los hallazgos clave muestran que el 81% de los ejecutivos est谩n de acuerdo en que la estrategia de confianza debe evolucionar junto con la estrategia tecnol贸gica. La visi贸n explora el impacto de la IA a trav茅s de m煤ltiples dimensiones, incluido el desarrollo de software, la experiencia del cliente, la rob贸tica y la interacci贸n con la fuerza laboral.
El 80% de los ejecutivos expresa preocupaci贸n sobre la posibilidad de que los chatbots de IA den a cada marca una voz similar, mientras que el 77% cree que las marcas pueden diferenciarse a trav茅s de experiencias de IA personificadas. La investigaci贸n tambi茅n destaca la aparici贸n de robots generalistas y la importancia de mantener relaciones positivas entre humanos e IA en el lugar de trabajo.
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Accenture a publi茅 son 25e rapport annuel sur la Vision Technologique, soulignant une nouvelle 猫re d'autonomie aliment茅e par l'IA au sein des organisations. La recherche r茅v猫le que 69% des dirigeants croient que l'IA apporte une nouvelle urgence 脿 la r茅invention des entreprises, tandis que 77% affirment que les v茅ritables avantages de l'IA ne seront r茅alis茅s que s'ils reposent sur la confiance.
Le rapport pr茅dit que l'IA 茅voluera vers un partenaire en d茅veloppement technologique, ambassadeur de la marque et op茅rateur du monde physique gr芒ce 脿 la robotique. Les constats cl茅s montrent que 81% des dirigeants s'accordent 脿 dire que la strat茅gie de confiance doit 茅voluer parall猫lement 脿 la strat茅gie technologique. La vision explore l'impact de l'IA sur plusieurs dimensions, y compris le d茅veloppement de logiciels, l'exp茅rience client, la robotique et l'interaction avec la main-d'艙uvre.
80% des dirigeants expriment des inqui茅tudes quant au fait que les chatbots IA pourraient donner 脿 chaque marque une voix similaire, tandis que 77% estiment que les marques peuvent se diff茅rencier par des exp茅riences IA personnalis茅es. La recherche met 茅galement en lumi猫re l'茅mergence de robots g茅n茅ralistes et l'importance de maintenir des relations humaines-AI positives sur le lieu de travail.
Accenture hat seinen 25. j盲hrlichen Technologie-Vision-Bericht ver枚ffentlicht, der eine neue 脛ra der KI-gest眉tzten Autonomie in Organisationen hervorhebt. Die Forschung zeigt, dass 69% der F眉hrungskr盲fte glauben, dass KI neuen Druck zur Gesch盲ftserneuerung bringt, w盲hrend 77% angeben, dass die wahren Vorteile von KI nur dann verwirklicht werden, wenn sie auf Vertrauen basiert.
Der Bericht prognostiziert, dass KI sich zu einem Technologieentwicklungspartner, Markenbotschafter und Betreiber der physischen Welt durch Robotik entwickeln wird. Zu den wichtigsten Erkenntnissen geh枚rt, dass 81% der F眉hrungskr盲fte zustimmen, dass sich die Vertrauensstrategie parallel zur Technologie-Strategie entwickeln muss. Die Vision untersucht die Auswirkungen von KI auf verschiedene Dimensionen, einschlie脽lich Softwareentwicklung, Kundenerfahrung, Robotik und Interaktion mit der Belegschaft.
80% der F眉hrungskr盲fte 盲u脽ern Bedenken, dass KI-Chatbots jeder Marke eine 盲hnliche Stimme verleihen k枚nnten, w盲hrend 77% glauben, dass Marken sich durch personalisierte KI-Erlebnisse differenzieren k枚nnen. Die Forschung hebt auch das Aufkommen allgemeiner Roboter und die Bedeutung der Aufrechterhaltung positiver Mensch-KI-Beziehungen am Arbeitsplatz hervor.
- AI implementation expected to drive business autonomy and reinvention
- Strong executive support with 81% acknowledging importance of trust strategy
- Development of platforms like GenWizard, SynOps and AI Refinery for specialized multiagent systems
- Potential for enhanced customer experience through personified AI interactions
- 80% of executives concerned about AI potentially homogenizing brand voices
- Success heavily dependent on building and maintaining trust in AI systems
- Risks associated with AI automation potentially affecting workforce sentiment
Insights
Accenture's Technology Vision 2025 report represents a pivotal shift in enterprise AI adoption, highlighting how 69% of executives recognize AI's transformative urgency for business reinvention. The report's emphasis on AI-powered autonomy and trust metrics reveals a sophisticated understanding of AI's evolving role beyond simple automation.
The strategic implications are substantial - 77% of executives acknowledge that AI benefits hinge on trust, while 81% emphasize the parallel evolution of trust and technology strategies. This indicates a mature approach to AI implementation that considers both technological capabilities and organizational readiness.
The report outlines four critical areas of impact: software development democratization, multi-agent systems deployment, brand differentiation through AI experiences and human-AI collaboration. This comprehensive framework suggests a shift from tactical AI deployments to strategic enterprise-wide transformation.
The timing and scope of this report are particularly relevant given Accenture's
Two key metrics stand out: 80% of executives concerned about AI homogenizing brand voices and 77% seeing personified AI experiences as a solution. This indicates a significant market opportunity in AI customization and brand differentiation services.
The emphasis on generalist robots and physical world applications suggests Accenture is positioning itself for the next wave of AI commercialization, potentially expanding its addressable market beyond traditional digital services into robotics and physical automation solutions.
Twenty-fifth annual edition explores future as AI-powered autonomy takes shape and ripples across all dimensions of how an enterprise can reinvent technology development, customer experience, the physical world and global workforce
New research from Accenture finds a new era of digitization is unfolding鈥攐ne in which AI continuously learns and drives new levels of autonomy across organizations, positioning trust in its performance as the most important measure organizations will need for AI to achieve its promise. (Graphic: Business Wire)
Now in its 25th year, the Accenture Technology Vision 2025 explores how the future is being shaped by AI-powered autonomy. As AI diffusion accelerates across the enterprise and society at a rate that is faster than any prior technology,
"Our 25th Technology Vision gives leaders a look into what鈥檚 ahead when AI continuously learns, acts autonomously with and on behalf of people, and pushes enterprises and the people who use it into new and exciting ways to continuously reinvent," said Julie Sweet, chair and CEO, Accenture. 鈥淏ut unlocking the benefits of AI will only be possible if leaders seize the opportunity to inject and develop trust in its performance and outcomes in a systematic manner so businesses and people can unlock AI鈥檚 incredible possibilities."
People鈥檚 trust in AI鈥攂eyond any technical aspect, that it performs justly and as expected鈥攊s essential to it having as broad and positive an impact as anticipated. This means digital systems and AI models are more accurate, predictable, consistent and traceable, over and above the responsible use of AI. Most (
The Accenture Technology Vision 2025 explores the potential impact of gen AI as it ripples across multiple dimensions, including technology development, customer experience, the physical world and the workforce:
- When foundation models cracked the natural language barrier, it kickstarted a shift that would forever change the fundamentals of software development and ecosystems. Already, gen AI coding assistants are elevating the role of developer to systems engineer, accelerating the democratization of code and digitization of businesses. The rise of custom systems as a result of gen AI assisted software development and the advancement of AI agents is igniting a shift from static application architecture to intention-based framework and agentic systems. As multi-agent systems become more capable, adaptive and personalized, it will inspire greater diffusion through enhanced competence, growing to manage processes and entire functions, from streamlining travel to optimizing inventory. For example, Accenture is enabling this future with its platforms, GenWizard, SynOps and AI Refinery, to accelerate the time needed to build and see value from specialized multiagent systems.
-
Organizations are racing to make AI a new customer touch point but brands will only be able to achieve brand differentiation if the same focus is applied to AI experiences. While
80% of executives worry LLMs and chatbots could give every brand a similar voice,77% agree brands can solve by proactively building personified AI experiences and injecting distinct brand elements, such as culture, values and voice, into those experiences through its digital brain. - Generalist robots will emerge over the next decade, bringing more AI autonomy into the physical world. It will be possible for introductory general-purpose robots to become specialist robots, learning new tasks very quickly. Already, , to optimize how AI-driven robots perform warehouse tasks and seamlessly interact with and learn from warehouse staff to fulfill orders faster, safer and at a lower cost. Eighty percent of executives believe that robots collaborating with people and continuously learning from those interactions will increase trust and collaboration between people and robots.
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People and AI are defining a virtuous learning loop: where the more people use AI, the more it improves, and the more people want to use it. Unlike conventional automation, which yielded one-time benefits, this new age of AI can enhance and advance its skills over time, improving its value to the individuals using it and the organization as a whole. A key priority (
80% ) for leaders is ensuring a positive relationship trajectory between people and AI鈥攕o it is not derailed by fears of automation鈥攕tarting with communicating the strategy and bringing employees into the process. Accenture recently unveiled a with Stanford Online to help clients sharpen gen AI knowledge and skills. In addition, organizations have the opportunity to equip every employee with a talented digital sidekick, one that will allow people to tap into new skills and grow use of gen AI tools. In turn, organizations will reap the benefit too, as individuals familiar with gen AI were found five-times more likely to have a positive perception of the technology.
The Technology Vision 2025 findings will be presented at CES 2025 on Jan. 7 from 2:00 鈥� 2:40 p.m. PST during a livestreamed presentation at
About the Research
For 25 years, Accenture鈥檚 Technology Vision has taken a systematic look across the enterprise landscape to identify technology trends with the highest likelihood of disrupting businesses and industries. Input for the 2025 report was gathered from an external advisory board of more than two dozen experts spanning academia, business and the public sector. Primary global research included two parallel surveys: more than 4,000 executives across 21 industries and 28 countries, and more than 12,000 consumers fielded from Oct. to Dec. 2024. Learn more at accenture.com/technologyvision.
About Accenture
Accenture is a leading global professional services company that helps the world鈥檚 leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services鈥攃reating tangible value at speed and scale. We are a talent- and innovation-led company with 799,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world鈥檚 leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360掳 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360掳 value we create for our clients, each other, our shareholders, partners and communities. Visit us at .
Copyright 漏 2025 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.
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Jenn Francis
Accenture
+1 312 693 4411
jennifer.francis@accenture.com
Christian Harper
Accenture
+1 516 434 8615
christian.harper@accenture.com
Source: Accenture
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