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TELUS Leads the Way as First Canadian Telecom in U.S. AI Safety Consortium

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TELUS has joined the U.S. AI Safety Institute Consortium (AISIC), becoming the first Canadian telecom to participate in this initiative aimed at developing safe and trustworthy AI. The consortium, established by the U.S. Department of Commerce's National Institute of Standards and Technology, includes over 280 leading AI stakeholders from various sectors. TELUS's involvement underscores its commitment to responsible AI development and deployment.

TELUS has been a pioneer in AI ethics, recently launching a generative AI customer support tool that became the first in the world to be internationally certified in Privacy by Design (ISO 31700-1). The company also won an Outstanding Organization 2023 prize from the Responsible AI Institute and is the first Canadian telecom to sign the Government of Canada's voluntary code of conduct for generative AI.

TELUS ha aderito al Consorzio Statunitense per la Sicurezza dell'Intelligenza Artificiale (AISIC), diventando il primo operatore telefonico canadese a partecipare a questa iniziativa volta a sviluppare un'intelligenza artificiale sicura e affidabile. Il consorzio, istituito dal National Institute of Standards and Technology del Dipartimento del Commercio degli Stati Uniti, comprende oltre 280 leader nel settore dell'IA provenienti da vari ambiti. Il coinvolgimento di TELUS sottolinea il suo impegno per uno sviluppo e una diffusione responsabili dell'IA.

TELUS 猫 stata pioniera nell'etica dell'IA, avendo recentemente lanciato un strumento di supporto clienti basato su IA generativa che 猫 diventato il primo al mondo a ottenere la certificazione internazionale in Privacy by Design (ISO 31700-1). L'azienda ha anche ricevuto un premio come Organizzazione Eccezionale 2023 dal Responsible AI Institute ed 猫 il primo operatore telefonico canadese a firmare il codice di condotta volontario del Governo del Canada per l'IA generativa.

TELUS se ha unido al Consorcio de Seguridad de IA de EE. UU. (AISIC), convirti茅ndose en el primer operador de telecomunicaciones canadiense en participar en esta iniciativa destinada a desarrollar una IA segura y confiable. El consorcio, establecido por el Instituto Nacional de Est谩ndares y Tecnolog铆a del Departamento de Comercio de EE. UU., incluye a m谩s de 280 actores principales en IA de diversos sectores. La participaci贸n de TELUS destaca su compromiso con el desarrollo y la implementaci贸n responsables de la IA.

TELUS ha sido pionera en la 茅tica de la IA, lanzando recientemente una herramienta de atenci贸n al cliente basada en IA generativa que se convirti贸 en la primera en el mundo en recibir la certificaci贸n internacional en Privacy by Design (ISO 31700-1). La empresa tambi茅n recibi贸 un premio a la Organizaci贸n Sobresaliente 2023 del Responsible AI Institute y es la primera operadora de telecomunicaciones canadiense en firmar el c贸digo de conducta voluntario del Gobierno de Canad谩 para la IA generativa.

TELUS電 氙戈淡 AI 鞎堨爠 鞐瓣惮靻 旎唽鞁滌梽(AISIC)鞐 臧鞛呿晿鞐 旌愲倶雼 斓滌磮鞚 韱奠嫚靷搿 鞎堨爠頃橁碃 鞁犽頃 靾 鞛堧姅 AI 臧滊皽鞚 氇╉憸搿 頃橂姅 鞚 鞚措媹靺旐嫲敫岇棎 彀胳棳頃橁矊 霅橃棃鞀惦媹雼. 鞚 旎唽鞁滌梽鞚 氙戈淡 靸侂攵鞚 響滌 氚 旮办垹 甑(NIST)鞐愳劀 靹る頃橃榾鞙茧┌, 雼れ枒頃 攵勳暭鞚 280氇 鞚挫儊鞚 欤检殧 AI 鞚错暣甏瓿勳瀽臧 韽暔霅橃柎 鞛堨姷雼堧嫟. TELUS鞚 彀胳棳電 毂呾瀯 鞛堧姅 AI 臧滊皽 氚 氚绊彫鞐 雽頃 鞚橃毳 臧曥“頃╇媹雼.

TELUS電 AI 鞙るΜ鞐 雽頃 靹犼惮鞛愲, 斓滉芳 靸濎劚鞝 AI 瓿犼皾 歆鞗 霃勱惮毳 於滌嫓頃橃棳 Privacy by Design 甑牅 鞚胳鞚 斓滌磮搿 氚涭晿鞀惦媹雼(ISO 31700-1). 鞚 須岇偓電 霕愴暅 Responsible AI Institute搿滊秬韯 2023雲 鞖办垬 臁办靸鞚 靾橃儊頄堨溂氅, 靸濎劚鞝 AI鞐 雽頃 旌愲倶雼 鞝曤秬鞚 鞛愲皽鞝 頄夒彊 臧曤牴鞐 靹滊獏頃 斓滌磮鞚 旌愲倶雼 韱奠嫚靷瀰雼堧嫟.

TELUS a rejoint le Consortium de S茅curit茅 de l'IA des 脡tats-Unis (AISIC), devenant ainsi le premier op茅rateur de t茅l茅communications canadien 脿 participer 脿 cette initiative visant 脿 d茅velopper une IA s没re et fiable. Le consortium, 茅tabli par l'Institut National des Normes et de la Technologie du D茅partement du Commerce des 脡tats-Unis, comprend plus de 280 acteurs majeurs de l'IA provenant de divers secteurs. L'implication de TELUS souligne son engagement envers le d茅veloppement et le d茅ploiement responsables de l'IA.

TELUS a 茅t茅 un pionnier en mati猫re d'茅thique de l'IA, ayant r茅cemment lanc茅 un outil de support client bas茅 sur l'IA g茅n茅rative qui est devenu le premier au monde 脿 obtenir la certification internationale en Privacy by Design (ISO 31700-1). L'entreprise a 茅galement re莽u un prix d'Organisation Exceptionnelle 2023 du Responsible AI Institute et est le premier op茅rateur de t茅l茅communications canadien 脿 signer le code de conduite volontaire du gouvernement canadien pour l'IA g茅n茅rative.

TELUS ist dem US-amerikanischen Konsortium f眉r KI-Sicherheit (AISIC) beigetreten und wird damit das erste kanadische Telekommunikationsunternehmen, das an dieser Initiative zur Entwicklung einer sicheren und vertrauensw眉rdigen KI teilnimmt. Das vom National Institute of Standards and Technology des US-Handelsministeriums gegr眉ndete Konsortium umfasst 眉ber 280 f眉hrende Akteure der KI aus verschiedenen Sektoren. Die Beteiligung von TELUS unterstreicht das Engagement des Unternehmens f眉r eine verantwortungsvolle Entwicklung und Implementierung von KI.

TELUS war ein Pionier in der KI-Ethisch, mit der k眉rzlichen Einf眉hrung eines generativen KI-Kundenservicetools, das als erstes weltweit eine internationale Zertifizierung nach Privacy by Design (ISO 31700-1) erhalten hat. Das Unternehmen erhielt au脽erdem den 2023 Outstanding Organization Award vom Responsible AI Institute und ist das erste kanadische Telekommunikationsunternehmen, das den freiwilligen Verhaltenskodex der kanadischen Regierung f眉r generative KI unterzeichnet hat.

Positive
  • TELUS joins U.S. AI Safety Institute Consortium, enhancing its position in AI development
  • First Canadian telecom to participate in the AISIC initiative
  • TELUS's generative AI customer support tool certified in Privacy by Design (ISO 31700-1)
  • Won Outstanding Organization 2023 prize from Responsible AI Institute
  • First Canadian telecom to sign Government of Canada's voluntary code of conduct for generative AI
Negative
  • None.

Insights

TELUS's participation in the U.S. AI Safety Institute Consortium (AISIC) is a significant step for a Canadian telecom. This move positions TELUS at the forefront of AI governance and ethics on a global scale. The consortium's diverse membership, including major tech companies and startups, suggests a collaborative approach to AI safety that could lead to more robust and universally accepted standards.

TELUS's recent achievements, such as the world's first ISO 31700-1 certification for their GenAI customer support tool, demonstrate their commitment to privacy-centric AI development. This aligns well with the consortium's goals and could potentially influence the direction of AI safety guidelines. However, the real impact will depend on how actively TELUS contributes to the consortium and how effectively the resulting standards are implemented across the industry.

TELUS's involvement in the AISIC could potentially enhance its market position and brand reputation. As the first Canadian telecom to join, TELUS differentiates itself from competitors in the AI and data ethics space. This move may attract privacy-conscious consumers and enterprise clients, potentially leading to increased market share.

The company's proactive stance on AI ethics, evidenced by its international certifications and awards, could translate into a competitive advantage as AI becomes more prevalent in telecom services. However, the financial impact of this initiative is not immediately clear and may take time to materialize. Investors should monitor how TELUS leverages this participation to drive innovation and create value in its AI-driven products and services.

TELUS proudly joins global-leading AI stakeholders to help advance the development and deployment of safe, trustworthy AI under new U.S. Government safety institute

TORONTO, Aug. 22, 2024 /PRNewswire/ - Today, TELUS announced that it has joined more than 280 leading artificial intelligence (AI) stakeholders to participate in a U.S. Department of Commerce initiative to support the development and deployment of trustworthy and safe AI - the first Canadian telecom to do so. Established by the Department of Commerce's National Institute of Standards and Technology (NIST) on February 8, 2024, the U.S. AI Safety Institute Consortium (AISIC) brings together AI creators and users, academics, government and industry researchers, and civil society organizations to meet this mission.

"At TELUS, we are determined to harness the power of technology to create a better future. Our involvement in the U.S. AI Safety Institute Consortium underscores our commitment to responsible AI, ensuring that AI is developed and deployed in a trustworthy, ethical manner that is safe and benefits everyone," said Pam Snively, Chief Data & Trust Officer at TELUS. "We look forward to collaborating with other industry leaders, academics, and organizations to advance the standards and practices that will shape the future of AI responsibly."

The consortium includes member companies and organizations that are on the frontlines of developing and using AI systems, as well as the civil society and academic teams that are building the foundational understanding of how AI can and will transform our society. These entities represent the nation's largest companies and its innovative startups; creators of the world's most advanced AI systems and hardware; key members of civil society and the academic community; and representatives of professions with deep engagement in AI's use today. The consortium also includes state and local governments, as well as non-profits. The consortium will also work with organizations from like-minded nations that have a key role to play in setting interoperable and effective safety standards around the world.

TELUS has been at the forefront of AI ethics, continuously striving to set new benchmarks in the industry. It recently made history with its generative AI (GenAI) customer support tool, powered by Fuel iX, an enterprise-grade AI engine designed by TELUS International (rebranding to TELUS Digital Experience later in the third quarter) to help companies deploy and manage customized GenAI solutions at scale, becoming the to be internationally certified in Privacy by Design (ISO 31700-1). TELUS won an international from the Responsible AI Institute in recognition of its commitment to fostering trust and benefitting society. It is also the first telecom company in Canada to sign the Government of Canada's , which aims to ensure the transparent, equitable and responsible development and deployment of GenAI technology.

For more information about TELUS' commitment to responsible AI, visit .

For more information, please contact:

Sacha Gudmundsson
TELUS Public Relations
Sacha.Gudmundsson@telus.com

About TELUS

TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications technology company with more than $20 billion in annual revenue and over 19 million customer connections spanning wireless, data, IP, voice, television, entertainment, video, and security. Our social purpose is to leverage our global-leading technology and compassion to drive social change and enable remarkable human outcomes. Our longstanding commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. The numerous, sustained accolades TELUS has earned over the years from independent, industry-leading network insight firms showcase the strength and speed of TELUS' global-leading networks, reinforcing our commitment to provide Canadians with access to superior technology that connects us to the people, resources and information that make our lives better.

Operating in 32 countries around the world, TELUS Digital Experience (TSX and NYSE: TIXT) is a leading digital customer experience innovator that designs, builds, and delivers next-generation solutions, including AI and content moderation, for global and disruptive brands across strategic industry verticals, including tech and games, communications and media, eCommerce and fintech, banking, financial services and insurance, healthcare, and others.

TELUS Health is a global healthcare leader, which provides employee and family primary and preventive healthcare and wellbeing solutions. Our TELUS team, along with our 100,000 health professionals, are leveraging the combination of TELUS' strong digital and data analytics capabilities with our unsurpassed client service to dramatically improve remedial, preventive and mental health outcomes covering over 75 million lives, and growing, around the world. As the largest provider of digital solutions and digital insights of its kind, TELUS Agriculture & Consumer Goods enables efficient and sustainable production from seed to store, helping improve the safety and quality of food and other goods in a way that is traceable to end consumers.

Driven by our determination and vision to connect all citizens for good, our deeply meaningful and enduring philosophy to give where we live has inspired TELUS and our team to contribute $1.7 billion, including 2.2 million days of service since 2000. This unprecedented generosity and unparalleled volunteerism have made TELUS the most giving company in the world. Together, let's make the future friendly.

For more information about TELUS, please visit, follow us at @TELUSNews on X and @Darren_Entwistle on Instagram.

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SOURCE TELUS Communications Inc.

FAQ

What is TELUS's role in the U.S. AI Safety Institute Consortium (AISIC)?

TELUS is the first Canadian telecom to join the AISIC, participating in the development and deployment of safe, trustworthy AI alongside over 280 leading AI stakeholders.

What recent AI-related achievements has TELUS (TU) made?

TELUS recently launched a generative AI customer support tool that became the first in the world to be certified in Privacy by Design (ISO 31700-1). They also won an Outstanding Organization 2023 prize from the Responsible AI Institute.

How is TELUS (TU) contributing to responsible AI development in Canada?

TELUS is the first Canadian telecom to sign the Government of Canada's voluntary code of conduct for generative AI, demonstrating its commitment to transparent, equitable, and responsible AI development and deployment.

When was the U.S. AI Safety Institute Consortium (AISIC) established?

The U.S. AI Safety Institute Consortium (AISIC) was established by the Department of Commerce's National Institute of Standards and Technology (NIST) on February 8, 2024.

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