Trimble Unveils 2025 Carrier and Shipper Findings in Transportation Pulse Report
Trimble (TRMB) has released its annual Transportation Pulse Report through Transporeon, surveying over 100 European and North American supply chain executives. The report highlights key industry trends for 2025, with economic conditions (56%), geopolitical events (50%), and environmental regulations (36%) identified as major factors shaping the sector.
While carriers and 3PLs show strong optimism (75%) due to increased freight demand and rates, only 38% of shippers feel confident about 2025. Key priorities include cost reduction (61%), market expansion, and supply chain digitization (51%). Despite interest in technology, 54% of respondents expect to automate only 25% or less of their transportation processes by 2025, with just 10% planning to automate more than 75%.
Trimble (TRMB) ha pubblicato il suo rapporto annuale sul Trasporto attraverso Transporeon, intervistando oltre 100 dirigenti della catena di approvvigionamento in Europa e Nord America. Il rapporto evidenzia le principali tendenze del settore per il 2025, con condizioni economiche (56%), eventi geopolitici (50%) e normative ambientali (36%) identificati come fattori chiave che influenzano il settore.
Mentre i vettori e le 3PL mostrano un forte ottimismo (75%) grazie all'aumento della domanda e delle tariffe di trasporto, solo il 38% degli spedizionieri si sente fiducioso riguardo al 2025. Le priorit脿 principali includono riduzione dei costi (61%), espansione del mercato e digitalizzazione della catena di approvvigionamento (51%). Nonostante l'interesse per la tecnologia, il 54% degli intervistati si aspetta di automatizzare solo il 25% o meno dei propri processi di trasporto entro il 2025, con solo il 10% che prevede di automatizzare pi霉 del 75%.
Trimble (TRMB) ha publicado su informe anual sobre el Transporte a trav茅s de Transporeon, encuestando a m谩s de 100 ejecutivos de la cadena de suministro en Europa y Am茅rica del Norte. El informe destaca las principales tendencias de la industria para el 2025, identificando condiciones econ贸micas (56%), eventos geopol铆ticos (50%) y regulaciones ambientales (36%) como factores clave que dan forma al sector.
Aunque los transportistas y 3PL muestran un fuerte optimismo (75%) debido al aumento de la demanda y las tarifas de carga, solo el 38% de los cargadores se siente seguro respecto al 2025. Las prioridades clave incluyen reducci贸n de costos (61%), expansi贸n del mercado y digitalizaci贸n de la cadena de suministro (51%). A pesar del inter茅s en la tecnolog铆a, el 54% de los encuestados espera automatizar solo el 25% o menos de sus procesos de transporte para el 2025, con solo el 10% planeando automatizar m谩s del 75%.
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Trimble (TRMB) a publi茅 son rapport annuel sur le transport via Transporeon, sondant plus de 100 cadres de la cha卯ne d'approvisionnement en Europe et en Am茅rique du Nord. Le rapport met en lumi猫re les principales tendances du secteur pour 2025, avec des conditions 茅conomiques (56%), des 茅v茅nements g茅opolitiques (50%) et des r茅glementations environnementales (36%) identifi茅s comme des facteurs majeurs influen莽ant le secteur.
Bien que les transporteurs et les 3PL affichent un fort optimisme (75%) en raison de l'augmentation de la demande et des tarifs de fret, seuls 38% des exp茅diteurs se sentent confiants quant 脿 2025. Les principales priorit茅s incluent r茅duction des co没ts (61%), expansion du march茅 et num茅risation de la cha卯ne d'approvisionnement (51%). Malgr茅 l'int茅r锚t pour la technologie, 54% des r茅pondants s'attendent 脿 automatiser seulement 25% ou moins de leurs processus de transport d'ici 2025, avec seulement 10% pr茅voyant d'automatiser plus de 75%.
Trimble (TRMB) hat seinen j盲hrlichen Transport Pulse Report 眉ber Transporeon ver枚ffentlicht und mehr als 100 F眉hrungskr盲fte der Lieferkette in Europa und Nordamerika befragt. Der Bericht hebt die wichtigsten Branchentrends f眉r 2025 hervor, wobei wirtschaftliche Bedingungen (56%), geopolitische Ereignisse (50%) und Umweltvorschriften (36%) als zentrale Faktoren identifiziert werden, die den Sektor pr盲gen.
W盲hrend Anbieter und 3PLs aufgrund der steigenden Frachtanfragen und -preise starken Optimismus (75%) zeigen, f眉hlen sich nur 38% der Versender f眉r 2025 zuversichtlich. Zu den zentralen Priorit盲ten geh枚ren Kostensenkung (61%), Markterweiterung und Digitalisierung der Lieferkette (51%). Trotz des Interesses an Technologien erwarten 54% der Befragten, bis 2025 nur 25% oder weniger ihrer Transportprozesse zu automatisieren, wobei nur 10% planen, mehr als 75% zu automatisieren.
- 75% of carriers and 3PLs show strong optimism for 2025
- Market expansion is the top priority for 58% of carriers/3PLs
- 51% of respondents prioritize supply chain digitization
- Only 38% of shippers feel optimistic about 2025
- 54% of respondents expect minimal automation (25% or less) by 2025
- Economic uncertainty and risk expected to continue in 2025
Insights
The Transportation Pulse Report reveals significant market dynamics for 2025, with 56% of respondents citing economic conditions as the primary concern. The stark contrast in optimism between carriers (75%) and shippers (38%) indicates potential market tension and rate volatility ahead. The focus on cost reduction (61%) and market expansion suggests a challenging but opportunistic environment.
The low automation adoption rate, with 54% of respondents expecting to automate only 25% or less of their processes, represents a significant untapped opportunity for Trimble's technology solutions. This technological gap, combined with the industry's growing interest in AI and digitization (51%), positions Trimble favorably to capture market share in transportation technology solutions.
The disparity between digitization interest and implementation presents a strategic opportunity for Trimble. With only 10% of respondents planning high automation levels, there's substantial room for growth in AI and process automation solutions. The regional difference in digitization priority between Europe (59%) and U.S. (39%) suggests a need for market-specific technology deployment strategies.
The report indicates carriers prioritize AI more heavily than shippers, particularly for freight matching and operational efficiency. This alignment with Trimble's technological capabilities could drive increased adoption of their solutions, especially as market expansion becomes a key focus for carriers and 3PLs.
Digitization, cost control and market expansion are among the top priorities for European and North American transportation industry
Cautious Optimism for 2025
Respondents to the survey named economic conditions (
In this context, shippers and carriers show different levels of optimism about next year's transportation market:
- Despite the conjecture, carriers and 3PLs on both sides of the Atlantic show strong optimism (
75% ), likely due to the increased freight demand and rates, coupled with a gradual capacity reduction. - Shippers, however, seem less confident as the current trends forecast increased rates and tighter capacity: only
38% declare feeling optimistic about 2025.
Cost Control, Market Expansion and Digitization are High Priorities
When asked about their top priorities for 2025, shippers and carriers highlight maintaining and increasing profitability:
- Cost reduction is the top priority for the majority of all respondents surveyed (
61% ) and is particularly significant for shippers, at76% . - Market expansion surpassed cost reduction for carriers/3PLs:
58% highlighted it as their key focus, likely reflecting a desire to capitalize on anticipated market condition improvements following a downturn. - Supply chain digitization garnered
51% of the total votes, with European respondents showing a greater inclination (59% ) than theirU.S. counterparts (39% ). - Sustainability initiatives secure
44% of the votes, signifying their growing importance in the sector. European executives value sustainability the highest, reflectingEurope's more advanced implementation of sustainability-related regulations and emissions standards.
Technology Integration and Automation Levels Remain Low
When it comes to digitization, a significant gap between interest and implementation remains. A majority of respondents (
This suggests ample room for growth and adoption of technologies like AI, machine learning and process automation. While global respondents rank AI as the fourth biggest trend that will shape the industry in 2025, it emerges as the second biggest for carriers and 3PLs. This difference might be linked to carriers' focus on market expansion, as AI and advanced platforms can facilitate connections with a wider range of shippers and streamline freight matching processes.
"This year's survey reflects a broader concern for the global economy and geopolitics beyond transportation and logistics," said Philipp Pfister, chief customer experience officer at Transporeon. "Carriers and 3PLs especially see opportunities for technological innovation and growth, balancing optimism with caution. While digitization won't be the answer to everything, companies recognize the benefits and aim to use digital tools to control costs, better manage customer expectations and further sustainability practices."
For more information, the full report is available at: https://publications.transporeon.com/pulse-report-2025
About Transporeon
At Transporeon, a Trimble Company, our mission is to bring transportation in sync with the world. We power the largest global freight network of more than 1,400 shippers and retailers and more than 150,000 carriers and logistics service providers. Every day they execute more than 110,000 transports on our platform and book more than 100,000 dock-appointments for loading and unloading. In the course of one year, roughly
Our leading transportation management platform connects all actors along the supply chain. It facilitates collaboration between the different parties, helps to automate manual processes and provides valuable real-time insights. The modular Application Hubs solve specific logistics challenges and range from freight sourcing over transport execution and dock and yard management to freight audit and payment. Data hubs provide insights into logistics operations, market developments and carbon emissions, next to ensuring transparency in the supply chain through visibility. Our platform works worldwide and across all modes of transportation, empowering logistics teams to move, manage and monitor freight.
Transporeon is headquartered in Ulm,
About Trimble
Trimble is transforming the ways people move, build and live. Core technologies in positioning, modeling and data analytics connect the digital and physical worlds to improve our customers' productivity, quality, safety, transparency and sustainability. For more information about Trimble (Nasdaq: TRMB), visit: .
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FAQ
What are the top 3 factors shaping the transportation industry in 2025 according to Trimble's report?
What percentage of TRMB survey respondents plan to automate their transportation processes by 2025?
How do carrier and shipper optimism levels differ in Trimble's 2025 forecast?
What is the primary business priority for transportation companies in 2025 according to TRMB's report?
How does digitization adoption differ between European and US transportation companies?
