Tilray Canada Launches THC Beverage Holiday Campaign Featuring XMG and Mollo Brands for Festive Season Celebrations
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) announced a new Holiday campaign featuring cannabis-infused beverages from its XMG and Mollo brands. The campaign showcases several products including XMG Cream Soda (10mg THC), their #1 selling beverage nationally, XMG Zero Cherry Cola (10mg THC), Mollo 10 (10mg THC, 10mg CBG), and Mollo Pineapple Seltzer (10mg THC, 20mg CBG).
The beverages feature nano-emulsified THC and various cannabinoid combinations, ranging from sodas to non-alcoholic brews and seltzers. XMG continues to lead the ready-to-drink cannabis beverage space with new releases from XMG Zero and XMG+.
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) ha annunciato una nuova campagna natalizia che presenta bevande infuse con cannabis dei suoi marchi XMG e Mollo. La campagna mette in evidenza diversi prodotti, tra cui XMG Cream Soda (10mg THC), la loro bevanda pi霉 venduta a livello nazionale, XMG Zero Cherry Cola (10mg THC), Mollo 10 (10mg THC, 10mg CBG) e Mollo Pineapple Seltzer (10mg THC, 20mg CBG).
Le bevande presentano THC nano-emulsionato e diverse combinazioni di cannabinoidi, che variano da soda a birre analcoliche e seltzer. XMG continua a dominare il mercato delle bevande pronte da bere a base di cannabis con nuove uscite da XMG Zero e XMG+.
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) anunci贸 una nueva campa帽a navide帽a que presenta bebidas infusionadas con cannabis de sus marcas XMG y Mollo. La campa帽a destaca varios productos, incluyendo XMG Cream Soda (10mg THC), su bebida m谩s vendida a nivel nacional, XMG Zero Cherry Cola (10mg THC), Mollo 10 (10mg THC, 10mg CBG) y Mollo Pineapple Seltzer (10mg THC, 20mg CBG).
Las bebidas cuentan con THC nano-emulsionado y varias combinaciones de cannabinoides, que van desde refrescos hasta cervezas no alcoh贸licas y seltzers. XMG sigue liderando el espacio de bebidas de cannabis listas para beber con nuevos lanzamientos de XMG Zero y XMG+.
韹鸽爤鞚� 敫岆灉霌� (Nasdaq: TLRY; TSX: TLRY) 臧� XMG 氚� 氇半 敫岆灉霌�鞚� 雽�毵堨磮 欤检瀰 鞚岆毳� 韸轨鞙茧 頃橂姅 靸堧鞖� 頊挫澕 旌犿帢鞚胳潉 氚滍憸頄堨姷雼堧嫟. 鞚� 旌犿帢鞚胳潃 XMG 韥 靻岆嫟 (10mg THC), 鞝勱淡鞐愳劀 臧�鞛� 毵庫澊 韺愲Г霅橂姅 鞚岆, XMG 鞝滊 觳措Μ 旖滊澕 (10mg THC), 氇半 10 (10mg THC, 10mg CBG), 氇半 韺岇澑鞎犿攲 靺�觳� (10mg THC, 20mg CBG) 霌� 鞐煬 鞝滍拡鞚� 靹犽炒鞛呺媹雼�.
鞚岆電� 雮橂吀 鞙犿檾霅� THC鞕� 雼れ枒頃� 旃鸽倶牍勲吀鞚措摐 臁绊暕鞚� 韸轨鞙茧 頃橂┌, 靻岆嫟鞐愳劀 氍挫晫旖� 靸濍Д欤� 氚� 靺�觳橃棎 鞚措ゴ旮瓣箤歆� 雼れ枒頃╇媹雼�. XMG電� XMG 鞝滊 氚� XMG+鞚� 靸堧鞖� 於滌嫓搿� 雽�毵堨磮 鞚岆 鞁滌灔鞐愳劀 瓿勳啀頃挫劀 靹犽弰頃橁碃 鞛堨姷雼堧嫟.
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) a annonc茅 une nouvelle campagne festive mettant en avant des boissons infus茅es au cannabis de ses marques XMG et Mollo. La campagne pr茅sente plusieurs produits, dont le XMG Cream Soda (10mg THC), leur boisson la plus vendue au niveau national, le XMG Zero Cherry Cola (10mg THC), le Mollo 10 (10mg THC, 10mg CBG) et le Mollo Pineapple Seltzer (10mg THC, 20mg CBG).
Les boissons contiennent du THC nano-茅mulsifi茅 et diverses combinaisons de cannabino茂des, allant des sodas aux bi猫res sans alcool et aux seltzers. XMG continue de diriger le march茅 des boissons 脿 base de cannabis pr锚tes 脿 boire avec de nouveaux lancements de XMG Zero et XMG+.
Tilray Brands (Nasdaq: TLRY; TSX: TLRY) hat eine neue Feiertagskampagne angek眉ndigt, die mit Cannabis angereicherte Getr盲nke seiner XMG und Mollo Marken beinhaltet. Die Kampagne pr盲sentiert mehrere Produkte, darunter XMG Cream Soda (10mg THC), das am h盲ufigsten verkaufte Getr盲nk im nationalen Vergleich, XMG Zero Cherry Cola (10mg THC), Mollo 10 (10mg THC, 10mg CBG) und Mollo Pineapple Seltzer (10mg THC, 20mg CBG).
Die Getr盲nke enthalten nano-emulgiertes THC und verschiedene Kombinationen von Cannabinoiden, die von Limonade 眉ber alkoholfreie Biere bis hin zu Seltzern reichen. XMG bleibt mit neuen Produkten von XMG Zero und XMG+ f眉hrend im Bereich der trinkfertigen Cannabis-Getr盲nke.
- XMG Cream Soda is the #1 selling beverage nationally
- Product line expansion with new formulations and flavors
- Market leadership in ready-to-drink cannabis beverage space
- None.
Insights
This holiday campaign for cannabis-infused beverages represents minimal market impact for Tilray. While the company is strategically timing product promotion for the festive season, the campaign merely showcases existing products without introducing significant innovations or reporting sales figures. The focus on XMG's position as a #1 selling beverage nationally provides some context, but without specific revenue data or market share metrics, the impact remains The introduction of CBG-containing products like Mollo 10 and Pineapple Seltzer shows product diversification, but marketing campaigns typically don't move the needle significantly for cannabis stocks unless accompanied by substantial sales growth or market expansion data.
TORONTO, Dec. 11, 2024 (GLOBE NEWSWIRE) -- Tilray Brands,听Inc. (鈥淭ilray鈥�) (Nasdaq: TLRY; TSX: TLRY), a leading lifestyle and consumer packaged goods company, today announced a new Holiday campaign spotlighting a series of cannabis-infused beverages from two of its renowned beverage brands, and . This holiday season, XMG and Mollo invite consumers to explore a new tradition with their unique cannabinoid combinations and premium formulations from sodas, non-alcoholic brews, and seltzers to elevate the season鈥檚 festivities.
Featured XMG and Mollo Infused Beverages for the Holiday Season:
- XMG Cream Soda (10mg THC): The brand鈥檚 #1 selling beverage nationally1 鈥� featuring the original dreamy blend of vanilla and caramel flavours in a 355mL can.
- XMG Zero Cherry Cola (10mg THC): A refreshing rollercoaster of nostalgic cherry cola vibes. This is peak refreshment in a bubbly beverage that鈥檒l leave your tastebuds tingling. With nano-emulsified THC, XMG has elevated the fizzy, nostalgic magic of cherry cola in 355mL cans great for consuming when relaxing or unwinding after a long day.
- Mollo 10 (10mg THC, 10mg CBG): This first-of-its-kind cannabis brew听was one of the first drinks to hit the ground running for Mollo; it鈥檚 double-brewed for a well-balanced taste, serving up a classic clean and crisp, non-alcoholic lager profile best served in a chilled glass.
- Mollo Pineapple Seltzer (10mg THC, 20mg CBG): The seltzer revolution continues with Mollo鈥檚 latest innovations. Best sipped slowly, Mollo Seltzers are nano-emulsified, cannabis-infused, non-alcoholic beverages formulated with high-purity THC and high cannabigerol (CBG) content. Take a sip of the tropics with Mollo鈥檚 Pineapple flavour.
Blair MacNeil, President, Tilray Brands Canada, says, 鈥淭ilray鈥檚 dedication to innovation and consumer satisfaction shines through with our latest Holiday campaign featuring the tasty offerings of XMG and Mollo. Both brands have been consistent favourites among Canadian consumers. With their unique cannabinoid combinations and premium formulations, these drinks highlight our commitment to delivering diverse, high-quality brand experiences that bring consumers together for unforgettable moments.鈥�
XMG continues to dominate the ready-to-drink cannabis beverage space with its new releases from XMG Zero and XMG+, providing consumers with a variety of flavours and cannabinoid options to explore.
To find XMG鈥檚 most recent thirst quenchers and to keep up with the latest news from XMG, follow听听on social.听To discover more about Mollo, follow on social.
About XMG
XMG is the #1 cannabis beverage brand2 in Canada focused on delivering high intensity and full flavour. Every beverage is maxed out at 10mg of nano-emulsified THC for a powerful and fast-acting experience. XMG is bold and unapologetic 鈥� our mission is to be straight-up, bold, and rebellious in creating beverages that are unique, intense, and fun. With multiple product lines ranging from XMG+, with naturally occurring caffeine, to XMG Zero, with zero calories and zero sugar, and a range of flavours across nostalgic sodas and refreshing fruit flavours, there鈥檚 something for everyone and every occasion.
About Mollo
Mollo was one of the first cannabis-infused beverages launched in the Canadian market and continues to be a top five beverage brand nationally. Mollo is dedicated to crafting beverages for every social occasion and to offer Canadians healthier alternatives to alcohol-based beverages. Mollo is inviting, easygoing, and confident in helping consumers slow down and take it all in where chilling and connecting are the focus. Mollo 10 continues to be the top beer-analogue cannabis-infused beverage in the market, and Mollo has launched Ciders and Seltzers so that Canadians can have a variety of non-alcoholic options for every season and celebration!
About听Tilray Brands
Tilray Brands, Inc.鈥�(鈥淭ilray鈥�) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in鈥疌anada,鈥痶he United States,鈥疎urope,鈥疉ustralia, and鈥疞atin America鈥痶hat is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray鈥檚 mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray鈥檚 unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.听
For more information on how we are elevating lives through moments of connection, visit鈥�痑nd follow @Tilray on all social platforms.
Forward-Looking Statements听
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, 鈥渇orward-looking statements鈥�) under Canadian and听U.S.听securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the 鈥渟afe harbor鈥� created by those sections and other applicable laws. Forward-looking statements can be identified by words such as 鈥渇orecast,鈥� 鈥渇uture,鈥� 鈥渟hould,鈥� 鈥渃ould,鈥� 鈥渆nable,鈥� 鈥減otential,鈥� 鈥渃ontemplate,鈥� 鈥渂elieve,鈥� 鈥渁nticipate,鈥� 鈥渆stimate,鈥� 鈥減lan,鈥� 鈥渆xpect,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減roject,鈥� 鈥渨ill,鈥� 鈥渨ould鈥� and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company鈥檚 ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of听Tilray听and the Annual Report on Form 10-K (and other periodic reports filed with the听SEC) of听Tilray听made with the听SEC听and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.听
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1 Source: Hifyre Data, National Beverage Sales,听As of November 2024
2 Source: Hifyre Data: National Sales, August 2024-October 2024
FAQ
What new cannabis beverages has Tilray (TLRY) launched for Holiday 2024?
Which Tilray (TLRY) cannabis beverage is the top-selling product nationally?
What are the THC and CBG levels in Tilray's (TLRY) Mollo Pineapple Seltzer?
What types of cannabis beverages does Tilray (TLRY) offer in its holiday campaign?
