Redhook Brewery and Montlake Futures Team Up to Launch Montlake Gameday Gold Lager, a New Craft Beer in Support of University of Washington Athletes
Redhook Brewery, a subsidiary of Tilray Brands (NASDAQ: TLRY), has partnered with Montlake Futures NIL Collective to launch Montlake Gameday Gold Lager, the only beer supporting University of Washington student-athletes. The 5% ABV lager, featuring purple and gold packaging, is available at Husky Stadium, Redhook Brewlab, and Seattle-area grocery stores. This strategic collaboration aims to support UW Athletics and student-athletes' NIL activities while offering fans a new beverage option for game days.
Redhook Brewery, una filiale di Tilray Brands (NASDAQ: TLRY), ha collaborato con il Montlake Futures NIL Collective per lanciare Montlake Gameday Gold Lager, l'unica birra che sostiene gli studenti-atleti dell'Universit脿 di Washington. Questa lager con un ABV del 5%, caratterizzata da un packaging viola e oro, 猫 disponibile allo Husky Stadium, al Redhook Brewlab e nei supermercati dell'area di Seattle. Questa collaborazione strategica mira a supportare gli sport universitari e le attivit脿 NIL degli studenti-atleti, offrendo al contempo ai fan una nuova opzione di bevanda per i giorni di partita.
Redhook Brewery, una subsidiaria de Tilray Brands (NASDAQ: TLRY), se ha asociado con el Montlake Futures NIL Collective para lanzar Montlake Gameday Gold Lager, la 煤nica cerveza que apoya a los estudiantes-atletas de la Universidad de Washington. Esta lager con un 5% de ABV, que presenta un empaque en colores p煤rpura y oro, est谩 disponible en el Husky Stadium, en Redhook Brewlab y en tiendas de comestibles del 谩rea de Seattle. Esta colaboraci贸n estrat茅gica tiene como objetivo apoyar a UW Athletics y las actividades NIL de los estudiantes-atletas, mientras ofrece a los aficionados una nueva opci贸n de bebida para los d铆as de juego.
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Redhook Brewery, une filiale de Tilray Brands (NASDAQ: TLRY), s'est associ茅e au Montlake Futures NIL Collective pour lancer la Montlake Gameday Gold Lager, la seule bi猫re soutenant les 茅tudiants-athl猫tes de l'Universit茅 de Washington. Cette lager 脿 5% d'ABV, avec un emballage violet et or, est disponible au Husky Stadium, au Redhook Brewlab et dans les supermarch茅s de la r茅gion de Seattle. Cette collaboration strat茅gique vise 脿 soutenir UW Athletics et les activit茅s NIL des 茅tudiants-athl猫tes, tout en offrant aux fans une nouvelle option de boisson pour les jours de match.
Redhook Brewery, eine Tochtergesellschaft von Tilray Brands (NASDAQ: TLRY), hat sich mit dem Montlake Futures NIL Collective zusammengeschlossen, um das Montlake Gameday Gold Lager auf den Markt zu bringen, das einzige Bier, das die Studentensportler der Universit盲t von Washington unterst眉tzt. Das Lager mit einem Alkoholgehalt von 5% ABV, das in lila und gold verpackt ist, ist im Husky Stadium, im Redhook Brewlab und in Lebensmittelgesch盲ften im Raum Seattle erh盲ltlich. Diese strategische Zusammenarbeit zielt darauf ab, die UW Athletics und die NIL-Aktivit盲ten der Studenten-Sportler zu unterst眉tzen und bietet den Fans gleichzeitig eine neue Getr盲nkem枚glichkeit f眉r Spieltage.
- Strategic partnership expanding Tilray's beverage portfolio through subsidiary Redhook
- Market expansion through exclusive partnership with University of Washington Athletics
- New product launch in established retail channels
- None.
Insights
This product launch represents a strategic but modest expansion of Tilray's craft beer portfolio through its Redhook subsidiary. While the partnership with University of Washington's NIL collective creates a unique market positioning, the immediate financial impact is likely to be minimal given the localized nature of the product and the competitive craft beer landscape.
The launch aligns with Tilray's strategy to diversify beyond cannabis, but the distribution scope (Seattle area) and seasonal nature of college sports suggest this will be a niche offering. The true value lies in brand building and establishing a foothold in collegiate sports partnerships, which could pave the way for similar arrangements in other markets.
SEATTLE, Nov. 21, 2024 (GLOBE NEWSWIRE) -- (鈥淩edhook鈥�), Seattle鈥檚 pioneering craft brewery and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), officially presents their new partnership with the , supporting student-athletes at the University of Washington (UW). Together, they launched Montlake Gameday Gold Lager, the Official Beer of the Montlake Futures NIL Collective. This unique lager stands out as the only beer dedicated to supporting UW student athletes.
Montlake Gameday Gold Lager debuted at Husky Stadium during home games and is available at 聽and Seattle-area grocery stores. This strategic partnership aims to empower UW student-athletes and strengthen UW Athletics while offering fans a new, delicious lager.
"We are pleased to have two of our official partners, Redhook and Montlake Futures, collaborate on a product that benefits our student-athletes and resonates with fans," said UW Director of Athletics Pat Chun. "This partnership supports our student-athletes' NIL activities, starting right in our own backyard and The Greatest Setting in college football."
Prinz Pinakatt, Chief Growth Officer at Tilray Beverages, said, 鈥淲e鈥檙e excited to introduce Montlake Gameday Gold as the ultimate beer for UW fans. This collaboration with Montlake Futures allows us to give back to the community and support student-athletes in a way only Redhook can鈥攚ith a refreshing, quality beer.鈥�
Montlake Gameday Gold Lager is a bright, light, and balanced lager with a
For more information on Montlake Gameday Gold, visit or follow Redhook on Instagram for the latest updates.
21+ Only. Always enjoy responsibly. Redhook Ale Brewery, Seattle, WA.
About Redhook Ale Brewery
Beer that captures the spirit of Pacific Northwest innovation and community. At Redhook, we're driven by the belief that every beer drinker deserves something extraordinary. Founded in 1981 by Paul Shipman and Gordon Bowker, our brewery emerged from humble beginnings in a renovated transmission shop in Ballard, Seattle, using second-hand equipment and sheer determination.
Fast forward four decades, and the beer scene, much like our vibrant hometown of Seattle, has evolved significantly. Yet, amidst the changes, our dedication to crafting exceptional, approachable beers remains unwavering. While our recipes may have evolved, the entrepreneurial spirit and relentless work ethic instilled by our founders continue to shape our pursuit of creating the hardest-working beer in your fridge. Join us as we raise a toast to innovation, community, and the enduring legacy of Redhook.
About Montlake Futures
Montlake Futures develops Name, Image, and Likeness opportunities that benefit the missions of 501(c)(3) organizations and provides educational experiences for University of Washington student-athletes. Our goal is to leverage the roles and identities of student-athletes to help fundraise, generate awareness, and otherwise support charitable causes, while fostering connections that inspire a lifetime of civic engagement for student-athletes.
About Tilray Brands
Tilray Brands, Inc.聽(鈥淭ilray鈥�) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in聽Canada,聽the United States,聽Europe,聽Australia, and聽Latin America聽that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray鈥檚 mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray鈥檚 unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit聽聽and follow @Tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, 鈥渇orward-looking statements鈥�) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the 鈥渟afe harbor鈥� created by those sections and other applicable laws. Forward-looking statements can be identified by words such as 鈥渇orecast,鈥� 鈥渇uture,鈥� 鈥渟hould,鈥� 鈥渃ould,鈥� 鈥渆nable,鈥� 鈥減otential,鈥� 鈥渃ontemplate,鈥� 鈥渂elieve,鈥� 鈥渁nticipate,鈥� 鈥渆stimate,鈥� 鈥減lan,鈥� 鈥渆xpect,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減roject,鈥� 鈥渨ill,鈥� 鈥渨ould,鈥� 鈥渁head,鈥� and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.
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FAQ
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