Marti鈥檚 Ride-Hailing Service Introduces Dynamic Pricing to Improve Rider Experience, Increase Driver Earnings, and Increase Company Revenue
Marti Technologies (NYSE American: MRT), T眉rkiye's leading mobility super app, has launched a dynamic pricing model for its ride-hailing service. The new system adjusts fares in real-time based on supply and demand, aiming to improve service efficiency and user satisfaction.
The implementation began in Istanbul and is being rolled out nationwide. This launch comes three months after Marti started monetizing its ride-hailing service, where it remains the only at-scale operator in T眉rkiye.
Marti has projected revenue of $34.0 million for 2025, representing a 2.1x increase from its 2024 target of $16.6 million. The company expects the dynamic pricing implementation to further positively impact revenue.
Marti Technologies (NYSE American: MRT), la principale super app per la mobilit脿 in Turchia, ha lanciato un modello di prezzo dinamico per il suo servizio di ride-hailing. Il nuovo sistema aggiusta le tariffe in tempo reale in base all'offerta e alla domanda, con l'obiettivo di migliorare l'efficienza del servizio e la soddisfazione degli utenti.
L'implementazione 猫 iniziata a Istanbul e sar脿 estesa a livello nazionale. Questo lancio avviene tre mesi dopo che Marti ha iniziato a monetizzare il suo servizio di ride-hailing, dove rimane l'unico operatore su larga scala in Turchia.
Marti prevede ricavi di 34,0 milioni di dollari per il 2025, che rappresentano un aumento di 2,1 volte rispetto al target del 2024 di 16,6 milioni di dollari. L'azienda si aspetta che l'attuazione del prezzo dinamico abbia un ulteriore impatto positivo sui ricavi.
Marti Technologies (NYSE American: MRT), la principal super app de movilidad de Turqu铆a, ha lanzado un modelo de precios din谩micos para su servicio de transporte. El nuevo sistema ajusta las tarifas en tiempo real seg煤n la oferta y la demanda, con el objetivo de mejorar la eficiencia del servicio y la satisfacci贸n del usuario.
La implementaci贸n comenz贸 en Estambul y se est谩 desplegando a nivel nacional. Este lanzamiento se produce tres meses despu茅s de que Marti comenzara a monetizar su servicio de transporte, donde sigue siendo el 煤nico operador a gran escala en Turqu铆a.
Marti ha proyectado ingresos de 34,0 millones de d贸lares para 2025, lo que representa un aumento de 2,1 veces respecto a su objetivo de 2024 de 16,6 millones de d贸lares. La compa帽铆a espera que la implementaci贸n de precios din谩micos impacte positivamente en los ingresos.
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Marti Technologies (NYSE American: MRT), la principale super application de mobilit茅 en Turquie, a lanc茅 un mod猫le de tarification dynamique pour son service de covoiturage. Ce nouveau syst猫me ajuste les tarifs en temps r茅el en fonction de l'offre et de la demande, visant 脿 am茅liorer l'efficacit茅 du service et la satisfaction des utilisateurs.
L'impl茅mentation a commenc茅 脿 Istanbul et sera d茅ploy茅e 脿 l'茅chelle nationale. Ce lancement intervient trois mois apr猫s que Marti a commenc茅 脿 mon茅tiser son service de covoiturage, o霉 il reste le seul op茅rateur 脿 grande 茅chelle en Turquie.
Marti pr茅voit des revenus de 34,0 millions de dollars pour 2025, ce qui repr茅sente une augmentation de 2,1 fois par rapport 脿 son objectif de 2024 de 16,6 millions de dollars. L'entreprise s'attend 脿 ce que la mise en 艙uvre de la tarification dynamique ait un impact positif suppl茅mentaire sur les revenus.
Marti Technologies (NYSE American: MRT), die f眉hrende Mobilit盲ts-Super-App in der T眉rkei, hat ein dynamisches Preismodell f眉r ihren Fahrdienst eingef眉hrt. Das neue System passt die Tarife in Echtzeit basierend auf Angebot und Nachfrage an, um die Effizienz des Dienstes und die Zufriedenheit der Nutzer zu verbessern.
Die Implementierung begann in Istanbul und wird landesweit ausgerollt. Dieser Launch erfolgt drei Monate, nachdem Marti begonnen hat, seinen Fahrdienst zu monetarisieren, wobei das Unternehmen der einzige gro脽fl盲chig t盲tige Anbieter in der T眉rkei bleibt.
Marti erwartet Einnahmen von 34,0 Millionen Dollar f眉r 2025, was einem Anstieg von 2,1-facher H枚he im Vergleich zu dem Einnahmeziel von 16,6 Millionen Dollar f眉r 2024 entspricht. Das Unternehmen ist zuversichtlich, dass die Umsetzung der dynamischen Preisgestaltung sich zus盲tzlich positiv auf die Einnahmen auswirken wird.
- Introduction of dynamic pricing expected to improve operational efficiency
- Projected revenue growth of 110% from 2024 ($16.6M) to 2025 ($34.0M)
- Monopolistic position as the only at-scale ride-hailing operator in T眉rkiye
- Successfully monetized ride-hailing service within past three months
- None.
Insights
The launch of Marti鈥檚 dynamic pricing model comes just three months after . Marti remains the only at scale ride hailing operator in T眉rkiye.
Key Highlights:
- Real-Time Fare Adjustments: Prices fluctuate according to supply and demand dynamics, allowing for more efficient ride allocation and improved match rates between riders and drivers
- Enhanced Earnings for Drivers: By responding to market conditions, drivers benefit from increased fare rates during peak times
- Improved Rider Experience: Riders experience reduced wait times and increased availability of rides during high-demand periods
"Our commitment to delivering exceptional service drives us to continuously innovate," said Oguz Alper Oktem, founder and CEO of Marti. "Dynamic pricing is a significant step toward optimizing our platform for both riders and drivers. By aligning prices with real-time market conditions, we ensure a more responsive and rewarding experience for everyone involved."
The implementation of dynamic pricing, which Marti launched in T眉rkiye鈥檚 largest city
Prior to the introduction of dynamic pricing, . This is 2.1 times higher than Marti鈥檚 2024 performance target of
(*) Expectations and targets are not necessarily indicative of future attainment.
The 2025 revenue guidance provided herein is based on Marti鈥檚 current estimates and assumptions and are not a guarantee of future performance. Such guidance is subject to significant risks and uncertainties, including the risk factors discussed in the Company's reports on file with the Securities and Exchange Commission (鈥淪EC鈥�), that could cause actual results to differ materially. There can be no assurance that the Company will achieve the results expressed by this guidance.
Cautionary Note Regarding Forward-Looking Statements
Certain statements made in this press release constitute forward-looking statements within the meaning of the 鈥渟afe harbor鈥� provisions of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements related to the ride-hailing business and its anticipated growth, the expected future performance and market opportunities of Marti and the ride-hailing business, and the Company鈥檚 expected revenue. These forward-looking statements are based on management鈥檚 current expectations. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including the risks discussed in the Company鈥檚 filings with the SEC, including the Company鈥檚 Annual Report on Form 20-F. Marti undertakes no obligation to update publicly any forward-looking statements, whether as a result of future events, new information or otherwise, except as required by law.
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Investor Contact
Marti Technologies, Inc.
Turgut Yilmaz
investor.relations@marti.tech
Source: Marti Technologies, Inc.
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