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Manitex International Signs Dealership Agreement With First Fleet Truck Sales in Support of Its North American PM Crane Sales Expansion

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Manitex International (NASDAQ: MNTX) has signed a dealership agreement with First Fleet Truck Sales to support its North American PM crane sales expansion. First Fleet, one of Florida's largest truck crane upfitters, will be certified to sell and support PM Group knuckle boom cranes and Manitex aerial work platforms through its Lake Worth Beach operations center.

This partnership aligns with Manitex's 'Elevating Excellence' strategy launched in early 2023, aiming to add qualified, experienced upfit dealer partners for North American expansion. The collaboration is expected to help Manitex grow market share in Florida and build a world-class support network.

First Fleet, established in 1967, brings over 50 years of experience in upfitting specialty vocational trucks. The partnership is seen as mutually beneficial, with both companies sharing core values and customer focus.

Manitex International (NASDAQ: MNTX) ha firmato un accordo di concessionaria con First Fleet Truck Sales per supportare l'espansione delle vendite dei gru PM in Nord America. First Fleet, uno dei pi霉 grandi allestitori di gru per camion della Florida, sar脿 certificato per vendere e supportare le gru a braccio articolato PM Group e le piattaforme aeree Manitex tramite il suo centro operativo di Lake Worth Beach.

Questa partnership si allinea con la strategia di Manitex 'Elevating Excellence' lanciata all'inizio del 2023, che mira ad aggiungere partner concessionari qualificati e esperti per l'espansione in Nord America. Si prevede che la collaborazione aiuter脿 Manitex a crescere in quota di mercato in Florida e a costruire una rete di supporto di livello mondiale.

First Fleet, fondata nel 1967, porta con s茅 oltre 50 anni di esperienza nell'allestimento di camion specializzati. La partnership 猫 vista come reciprocamente vantaggiosa, con entrambe le aziende che condividono valori fondamentali e attenzione al cliente.

Manitex International (NASDAQ: MNTX) ha firmado un acuerdo de concesi贸n con First Fleet Truck Sales para apoyar la expansi贸n de las ventas de gr煤as PM en Norteam茅rica. First Fleet, uno de los mayores adaptadores de gr煤as para camiones de Florida, estar谩 certificado para vender y apoyar las gr煤as de brazo articulado PM Group y las plataformas de trabajo a茅reo Manitex a trav茅s de su centro de operaciones en Lake Worth Beach.

Esta asociaci贸n se alinea con la estrategia de Manitex 'Elevating Excellence' lanzada a principios de 2023, que tiene como objetivo agregar socios concesionarios calificados y experimentados para la expansi贸n en Norteam茅rica. Se espera que la colaboraci贸n ayude a Manitex a crecer en participaci贸n de mercado en Florida y a construir una red de soporte de clase mundial.

First Fleet, establecida en 1967, aporta m谩s de 50 a帽os de experiencia en el equipamiento de camiones vocacionales especializados. La asociaci贸n se ve como mutuamente beneficiosa, con ambas empresas compartiendo valores fundamentales y un enfoque en el cliente.

毵堧媹韰嶌姢 鞚疙劙雮挫厰雱(NASDAQ: MNTX)鞚 攵侂 PM 韥爤鞚 韺愲Г 頇曤寑毳 歆鞗愴晿旮 鞙勴暣 韻检姢韸 頂岆 韸鸽煭 靹胳澕鞀(First Fleet Truck Sales)鞕 雽毽爯 瓿勳暯鞚 觳搓舶頄堨姷雼堧嫟. 頂岆毽嫟鞐愳劀 臧鞛 韥 韸鸽煭 韥爤鞚 鞐呿敿韯 欷 頃橂倶鞚 韻检姢韸 頂岆鞚 霠堨澊韥 鞗岇姢 牍勳箻 鞖挫榿 靹柬劙毳 韱淀暣 PM 攴鸽9 臁绊儉鞁 攵 韥爤鞚 氚 毵堧媹韰嶌姢 瓿犾唽 鞛戩梾 頂岆灚韽检潉 韺愲Г頃橁碃 歆鞗愴暊 靾 鞛堧弰搿 鞚胳霅 瓴冹瀰雼堧嫟.

鞚措矆 韺岉姼雱堨嫮鞚 2023雲 齑堨棎 鞁滌瀾霅 毵堧媹韰嶌姢鞚 'Elevating Excellence' 鞝勲灥瓿 鞚检箻頃橂┌, 攵侂 頇曤寑毳 鞙勴暅 鞛愱博 鞛堧姅 瓴巾棙鞚 頀嶋秬頃 鞐呿敿韯 雽毽爯鞚 於旉皜頃橂姅 瓴冹潉 氇╉憸搿 頃橁碃 鞛堨姷雼堧嫟. 鞚 順戨牓鞚 毵堧媹韰嶌姢臧 頂岆毽嫟鞐愳劀 鞁滌灔 鞝愳湢鞙潉 雴掛澊瓿 靹戈硠鞝 靾橃鞚 歆鞗 雱ろ姼鞗岉伂毳 甑稌頃橂姅 雿 霃勳泙鞚 霅 瓴冹溂搿 鞓堨儊霅╇媹雼.

韻检姢韸 頂岆鞚 1967雲勳棎 靹る霅橃柎 韸轨垬 歆侂 韸鸽煭 鞐呿敿韺 攵勳暭鞐愳劀 50雲 鞚挫儊鞚 瓴巾棙鞚 氤挫湢頃橁碃 鞛堨姷雼堧嫟. 鞚 韺岉姼雱堨嫮鞚 靹滊鞐愱矊 鞙犾澋頃 瓴冹溂搿 鞐波歆氅, 霊 須岇偓 氇憪 頃奠嫭 臧旃橂ゼ 瓿奠湢頃橁碃 瓿犼皾 欷戩嫭鞚 鞝戧芳 氚╈嫕鞚 旆晿瓿 鞛堨姷雼堧嫟.

Manitex International (NASDAQ: MNTX) a sign茅 un accord de distribution avec First Fleet Truck Sales pour soutenir son expansion des ventes de grues PM en Am茅rique du Nord. First Fleet, l'un des plus grands am茅nageurs de grues 脿 camion de Floride, sera certifi茅 pour vendre et soutenir les grues 脿 fl猫che articul茅e PM Group et les plateformes de travail sur茅lev茅es Manitex via son centre d'exploitation de Lake Worth Beach.

Ce partenariat s'inscrit dans la strat茅gie 'Elevating Excellence' de Manitex, lanc茅e d茅but 2023, visant 脿 ajouter des partenaires concessionnaires qualifi茅s et exp茅riment茅s pour l'expansion en Am茅rique du Nord. Cette collaboration devrait aider Manitex 脿 accro卯tre sa part de march茅 en Floride et 脿 construire un r茅seau de soutien de classe mondiale.

First Fleet, fond茅e en 1967, apporte plus de 50 ans d'exp茅rience dans l'am茅nagement de camions sp茅cialis茅s. Le partenariat est consid茅r茅 comme mutuellement b茅n茅fique, les deux entreprises partageant des valeurs fondamentales et un souci du client.

Manitex International (NASDAQ: MNTX) hat eine H盲ndlervereinbarung mit First Fleet Truck Sales unterzeichnet, um die Expansion seines PM-Kranverkaufs in Nordamerika zu unterst眉tzen. First Fleet, einer der gr枚脽ten Lkw-Kran-Umbauer Floridas, wird zertifiziert, um PM Group Gelenkarmkrane und Manitex Hubarbeitsb眉hnen 眉ber sein Betriebszentrum in Lake Worth Beach zu verkaufen und zu unterst眉tzen.

Diese Partnerschaft entspricht der Manitex-Strategie 'Elevating Excellence', die Anfang 2023 gestartet wurde und darauf abzielt, qualifizierte, erfahrene Umbaupartner f眉r die Expansion in Nordamerika hinzuzuf眉gen. Die Zusammenarbeit wird voraussichtlich dazu beitragen, dass Manitex den Marktanteil in Florida erh枚ht und ein erstklassiges Unterst眉tzungsnetzwerk aufbaut.

First Fleet, 1967 gegr眉ndet, bringt 眉ber 50 Jahre Erfahrung im Umbau von Spezialberufstrucks mit. Die Partnerschaft wird als gegenseitig vorteilhaft angesehen, da beide Unternehmen gemeinsame Werte und eine kundenorientierte Ausrichtung teilen.

Positive
  • Expansion of dealer network in North America, potentially increasing market reach
  • Partnership with an experienced upfitter (First Fleet) with over 50 years in the industry
  • Potential for increased market share in the Florida market
  • Alignment with company's 'Elevating Excellence' growth strategy
Negative
  • None.

Insights

The dealership agreement with First Fleet Truck Sales is a strategic move for Manitex International (NASDAQ: MNTX) to expand its North American PM Crane sales. While not immediately impactful to financials, this partnership could enhance MNTX's market presence in Florida, a growing market for specialized lifting solutions. The deal aligns with Manitex's "Elevating Excellence" strategy, potentially driving long-term revenue growth. However, investors should note that the immediate financial impact may be , as building dealer networks takes time to translate into significant sales increases. The partnership's success will depend on First Fleet's ability to leverage its 50+ years of experience and reputation in the Florida market to boost Manitex's product sales.

This partnership signifies Manitex's strategic expansion in the North American market, particularly targeting the lucrative Florida region. First Fleet's extensive experience and reputation in upfitting specialty vocational trucks could provide Manitex with a competitive edge in penetrating this market. The deal addresses a important need in Florida for specialized lifting solutions, potentially leading to increased market share for Manitex. However, the impact on stock performance may not be immediate, as market penetration and sales growth through new dealerships often require time. Investors should monitor Manitex's future quarterly reports for indications of revenue growth in the North American segment, particularly from PM Group knuckle boom cranes and aerial work platforms sales in Florida.

The partnership between Manitex and First Fleet is a strategic fit for both companies. First Fleet's certification to sell and support PM Group knuckle boom cranes and Manitex aerial work platforms complements their existing portfolio of grapple trucks and articulated lifting solutions. This synergy could lead to enhanced product offerings and potentially increased sales in the Florida market. The deal also strengthens Manitex's support network, which is important in the industrial equipment sector where after-sales service is a key differentiator. However, the success of this partnership will depend on how well First Fleet can integrate Manitex's products into their existing operations and leverage their customer base. Investors should watch for updates on the partnership's performance and its impact on Manitex's market share in Florida.

BRIDGEVIEW, Ill.--(BUSINESS WIRE)-- Manitex International, Inc. (NASDAQ: MNTX) ("Manitex" or the "Company"), a leading international provider of truck cranes, specialized industrial equipment, and construction equipment rental solutions to infrastructure and construction markets, today announced a dealership agreement with First Fleet Truck Sales (鈥淔irst Fleet鈥). As one of the largest truck crane upfitters in Florida, First Fleet鈥檚 team will be certified to sell and support PM Group knuckle boom cranes and Manitex aerial work platforms, through its operations center based in Lake Worth Beach, Florida.

Established in 1967, First Fleet has over 50 years鈥 experience upfitting specialty vocational trucks, including grapple trucks, articulated lifting solutions and specialty truck bodies. First Fleet has grown to become a benchmark of excellence and customer service.

鈥淲hen we launched our Elevating Excellence strategy in early 2023, we outlined our intent to add qualified, experienced upfit dealer partners to support our expansion in North America, and the addition of First Fleet to our dealer network is the next step in support of this growth strategy,鈥 said Michael Coffey, CEO Manitex International. 鈥淲e are honored to work with First Fleet, and this partnership will help us further grow market share in the attractive Florida market and is another step in our building a world class support network.鈥

Richard Mills, Manitex鈥檚 President North American Manufacturing, added, 鈥淲e are encouraged with the high-quality engineering, manufacturing and industry knowledge of First Fleet. The First Fleet team, led by Andy Olivera, is well respected in the industry, providing innovative upfitting solutions that serve a diverse and growing Florida market. More importantly, we share the same core values and customer focus, making this partnership all the more appealing.鈥

Andy Olivera, President of First Fleet, said, 鈥淭he Florida market has a crucial need for a trustworthy source for specialized lifting solutions equipment, service and parts, and after an extensive search for a strategic top-tier manufacturing company, I am thrilled to become a dealer partner with Manitex International. Manitex products and outstanding support align perfectly with our needs. Their portfolio of knuckle boom truck cranes and aerial platforms complements First Fleet鈥檚 portfolio and marks a promising partner relationship, enhancing our reputation for turnkey solutions.鈥

Manitex continues to pursue other dealer appointments to address under-served markets in North America, a key aspect of our strategy to expand the sale of our European products within North America.

ABOUT MANITEX INTERNATIONAL

Manitex International is a leading provider of mobile truck cranes, industrial lifting solutions, aerial work platforms, construction equipment and rental solutions that serve general construction, crane companies, and heavy industry. The company engineers and manufactures its products in North America and Europe, distributing through independent dealers worldwide. Our brands include Manitex, PM, Oil & Steel, Valla, and Rabern Rentals.

IR CONTACT

Paul Bartolai or Noel Ryan

MNTX@val-adv.com

Source: Manitex International, Inc.

FAQ

What is the purpose of Manitex International's dealership agreement with First Fleet Truck Sales?

The dealership agreement aims to support Manitex International's North American PM crane sales expansion, particularly in the Florida market, by certifying First Fleet to sell and support PM Group knuckle boom cranes and Manitex aerial work platforms.

How does this agreement align with Manitex International's (MNTX) strategy?

The agreement aligns with Manitex's 'Elevating Excellence' strategy launched in early 2023, which focuses on adding qualified, experienced upfit dealer partners to support expansion in North America.

What products will First Fleet Truck Sales be certified to sell for Manitex International (MNTX)?

First Fleet Truck Sales will be certified to sell and support PM Group knuckle boom cranes and Manitex aerial work platforms.

Where is First Fleet Truck Sales' operations center for Manitex (MNTX) products located?

First Fleet Truck Sales' operations center for Manitex products is based in Lake Worth Beach, Florida.

Manitex International, Inc.

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Farm & Heavy Construction Machinery
Special Industry Machinery, Nec
United States of America
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