GRAMMY-WINNING ARTIST ALESSIA CARA PARTNERS WITH LENOVO AND INTEL FOR THE "MADE BY" CAMPAIGN, FEATURING A BEHIND-THE-SCENES MINISERIES AND EXCLUSIVE LIVE EXPERIENCE
Lenovo and Intel have announced a partnership with GRAMMY Award-winning artist Alessia Cara for their 'Made By' campaign, showcasing the creation process of her upcoming album 'Love & Hyperbole'. The collaboration includes a three-part miniseries documenting the album trailer's development, highlighting how Lenovo's laptops with Intel Core Ultra processors support the creative process.
The campaign features various creative professionals using Lenovo Slim 7i Aura Edition and other Yoga devices for production, styling, and design. An exclusive album underplay event is planned for early February 2025, featuring interactive projection mapping and immersive elements. The album trailer and episodic series will release in January 2025, ahead of the album's February 14, 2025 launch.
Lenovo e Intel hanno annunciato una partnership con l'artista vincitrice di un GRAMMY, Alessia Cara, per la loro campagna 'Made By', che mette in mostra il processo di creazione del suo prossimo album 'Love & Hyperbole'. La collaborazione comprende una miniserie in tre parti che documenta lo sviluppo del trailer dell'album, evidenziando come i portatili Lenovo con processori Intel Core Ultra supportino il processo creativo.
La campagna presenta vari professionisti creativi che utilizzano il Lenovo Slim 7i Aura Edition e altri dispositivi Yoga per la produzione, lo styling e il design. Un evento esclusivo di ascolto dell'album 猫 previsto per i primi di febbraio 2025, con proiezioni interattive e elementi immersivi. Il trailer dell'album e la serie episodica usciranno a gennaio 2025, prima del lancio dell'album previsto per il 14 febbraio 2025.
Lenovo e Intel han anunciado una colaboraci贸n con la artista ganadora de un GRAMMY, Alessia Cara, para su campa帽a 'Made By', que muestra el proceso de creaci贸n de su pr贸ximo 谩lbum 'Love & Hyperbole'. La colaboraci贸n incluye una miniserie de tres partes que documenta el desarrollo del tr谩iler del 谩lbum, destacando c贸mo los port谩tiles Lenovo con procesadores Intel Core Ultra apoyan el proceso creativo.
La campa帽a presenta a varios profesionales creativos utilizando el Lenovo Slim 7i Aura Edition y otros dispositivos Yoga para la producci贸n, el estilismo y el dise帽o. Se planea un evento exclusivo de escucha del 谩lbum para principios de febrero de 2025, con proyecciones interactivas y elementos inmersivos. El tr谩iler del 谩lbum y la serie epis贸dica se lanzar谩n en enero de 2025, justo antes del lanzamiento del 谩lbum el 14 de febrero de 2025.
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Lenovo et Intel ont annonc茅 un partenariat avec l'artiste laur茅ate d'un GRAMMY, Alessia Cara, pour leur campagne 'Made By', mettant en avant le processus de cr茅ation de son prochain album 'Love & Hyperbole'. La collaboration inclut une mini-s茅rie en trois parties documentant le d茅veloppement de la bande-annonce de l'album, soulignant comment les ordinateurs portables Lenovo 茅quip茅s de processeurs Intel Core Ultra soutiennent le processus cr茅atif.
La campagne pr茅sente divers professionnels cr茅atifs utilisant le Lenovo Slim 7i Aura Edition et d'autres appareils Yoga pour la production, le stylisme et le design. Un 茅v茅nement d'茅coute exclusif de l'album est pr茅vu d茅but f茅vrier 2025, avec mappage de projection interactif et 茅l茅ments immersifs. La bande-annonce de l'album et la s茅rie 茅pisodique seront lanc茅es en janvier 2025, avant le lancement de l'album pr茅vu pour le 14 f茅vrier 2025.
Lenovo und Intel haben eine Partnerschaft mit der GRAMMY-pr盲mierten K眉nstlerin Alessia Cara f眉r ihre Kampagne 'Made By' angek眉ndigt, die den Schaffensprozess ihres kommenden Albums 'Love & Hyperbole' zeigt. Die Zusammenarbeit umfasst eine dreiteilige Miniserie, die die Entwicklung des Albumtrailers dokumentiert und hervorhebt, wie Lenovos Laptops mit Intel Core Ultra Prozessoren den kreativen Prozess unterst眉tzen.
Die Kampagne zeigt verschiedene kreative Fachleute, die das Lenovo Slim 7i Aura Edition und weitere Yoga-Ger盲te f眉r Produktion, Styling und Design nutzen. Ein exklusives Album-Listening-Event ist f眉r Anfang Februar 2025 geplant, das interaktive Projektionsmapping und immersive Elemente beinhaltet. Der Albumtrailer und die episodische Serie werden im Januar 2025 ver枚ffentlicht, bevor das Album am 14. Februar 2025 erscheint.
- Strategic partnership with high-profile artist enhances brand visibility
- Showcases real-world application of Lenovo and Intel's technology products
- Campaign demonstrates practical implementation of AI and creative tools
- None.
Alessia's fans will experience a behind-the-scenes look at the creative process for her Love & Hyperbole album trailer through an episodic series, brought to life by Lenovo's smarter technology and Intel's cutting-edge processors.
At the core of this partnership is the creation of a visually stunning album trailer and accompanying miniseries designed through collaboration between Alessia, her creative team, and some of today's most influential creatives across production, styling, design, and world building. Directors Dario Caracciolo and Gordy De St. Jeor are adapting the album into a visual trailer experience while celebrity stylist Christian Stroble delivers the wardrobe aesthetic. Visual Artists and Content Creators Maris Jones and Gaia Alari are lending their unique creative talents to build custom graphics and set design key scenes for the trailer. All creatives involved in the production will utilize the Lenovo Slim 7i Aura Edition and other Lenovo Yoga devices to bring their artistic visions to life. Beyond the influential creatives, all members of the creative and production teams, from storyboarding to creating captivating graphics, will utilize Lenovo's laptops with Intel Core Ultra processors to empower and elevate each phase of the creative process.
"It's been over a three year journey and I'm so happy that Love & Hyperbole will finally get to float around in the universe," said Cara. "What we are creating with this trailer is a testament to Lenovo and Intel's innovative technology and a talented creative team who worked so hard to bring the world I've been creating to life. We had a ton of fun making this. I hope my listeners love these visual stories as much as I do."听
The "Made By Alessia Cara" campaign will feature a three-part episodic series that documents the creative journey behind the development of the album trailer, capturing how Lenovo and Intel support and inspire Alessia's vision. Throughout these episodes, fans will get an exclusive look into the creative process, how Lenovo's laptops and Intel Core Ultra processors amplify collaboration and creativity for Alessia and her team and emphasize the integral roles of Maris Jones and Gaia Esther Maria in shaping the project's artistic direction.
"At Lenovo, we are always seeking ways to showcase the interconnectedness of creativity and technology across our partners and products," said Milo Speranzo, Chief Marketing Officer, Lenovo North America. "The 'Made By Alessia Cara' partnership offers fans an exclusive look into her latest album while highlighting the creators and tech that brought it to life."
"With technology as our canvas, Intel is pushing the boundaries of creativity and collaboration to enhance the human experience," said Asma Aziz, America's Marketing Director at Intel. "AI empowers us to amplify imagination and innovation, proving that when applied in amazing partnerships such as this one with Lenovo, technology has limitless potential to inspire and connect."
"Universal Music Group for Brands, Lenovo, and Intel have continued to collaborate on campaigns that highlight the transformative role of technology in shaping the music industry," said Richard Yaffa, EVP of Universal Music Group For Brands. "The 'Made By Alessia Cara' campaign is another example of how we think beyond the conventional to provide artists with the tools to bring their creative visions to life. By partnering with Alessia on this campaign and utilizing Lenovo and Intel's innovative technology, we're all able to enhance the storytelling of her newest album and inspire audiences to see the possibilities when imagination is empowered by technology."
In addition, Lenovo, Intel, and Alessia will host an exclusive album underplay event for fans in early February 2025. This event will feature a live performance by Alessia accompanied by interactive projection mapping and other immersive elements, all designed to highlight the synergy between music, art, and Lenovo and Intel's cutting-edge technology.
The Lenovo Yoga Slim 7i Aura Edition and additional Lenovo Yoga products used in the campaign exemplify Lenovo's ongoing commitment to empowering creativity through technology. Enabled by Intel Core Ultra processors, Lenovo Aura Edition devices were imagined and co-engineered with Intel to deploy premium experiences like Smart Modes, Smart Share, and Smart Care to provide creators like Alessia with the tools they need to fully immerse themselves in the creative process. Paired together, Lenovo's laptops and Intel's processors seamlessly combine productivity with an intuitive user experience that supports and elevates creative output.
Fans can anticipate the release of Alessia Cara's official album trailer and the episodic series in January 2025, followed by the highly anticipated album Love & Hyperbole on February 14, 2025. Head to soon for more information on the partnership.
About Alessia Cara
Since catapulting to stardom with quintessential loner anthem "Here" in 2015, the singer/songwriter has matured alongside her audience, capturing the highs and lows of adolescence and young adulthood with camera-like clarity. In many ways, Cara's new era is a snapshot of an artist finally processing her meteoric rise in the music industry. The Grammy winner's debut single, "Here," peaked at No. 5 on the Billboard Hot 100 and went on to sell three million copies. Her platinum-selling debut album, Know-It-All, delivered another smash hit with "Scars to Your Beautiful" and she memorably contributed "How Far I'll Go" to the Moana soundtrack. She then added further platinum plaques to her collection with "Stay," a dizzying club collaboration with Zedd, and an unforgettable feature on Logic's "1-800-273-8255." The
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About Intel
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About Universal Music Group For Brands
Leveraging the power of music and culture to accelerate business, UMG For Brands offers a unique global approach to making brands culturally relevant and brand marketing, with teams in 74 countries. Whether a brand is looking to shift perception, reach a new generation, boost sales or build loyalty; UMG For Brands helps define a brand's authentic voice in culture. Recent CLIO and Cannes Lions wins are a testament to the true synergy that can be achieved between culturally relevant artists and brands. Learn more at.
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