KRISPY KREME庐 Partners with Pop-Tarts庐 for Crazy Good Kickoff to New Year
Krispy Kreme (DNUT) has announced its first-ever partnership with Pop-Tarts, launching the Krispy Kreme x Pop-Tarts庐 Crazy Good Doughnuts Collection starting January 6. The -time collaboration features three new doughnut varieties combining popular Pop-Tarts flavors:
- Pop-Tarts庐 Frosted Strawberry Doughnut: unglazed shell with strawberry filling, shortbread icing, and toppings
- Pop-Tarts庐 Frosted Chocolatey Fudge Doughnut: Original Glazed庐 with chocolate icing and brownie batter buttercreme
- Pop-Tarts庐 Frosted Brown Sugar Cinnamon Doughnut: cinnamon sugar doughnut with brown sugar cinnamon cream cheese buttercreme
The collection is available in-shop, for pickup, delivery, and through select retailers in 6-pack boxes.
Krispy Kreme (DNUT) ha annunciato la sua prima partnership con Pop-Tarts, lanciando la collezione Krispy Kreme x Pop-Tarts庐 Crazy Good Doughnuts a partire dal 6 gennaio. Questa collaborazione unica presenta tre nuove variet脿 di ciambelle che uniscono i sapori popolari di Pop-Tarts:
- Pop-Tarts庐 Frosted Strawberry Doughnut: guscio non glassato con ripieno di fragola, glassa al burro di pasta frolla e decorazioni
- Pop-Tarts庐 Frosted Chocolatey Fudge Doughnut: originale glassata庐 con glassa al cioccolato e crema di burro al brownie
- Pop-Tarts庐 Frosted Brown Sugar Cinnamon Doughnut: ciambella alla cannella con crema di formaggio al burro di zucchero di canna e cannella
La collezione 猫 disponibile nei negozi, per il ritiro, la consegna e presso selezionati rivenditori in confezioni da 6.
Krispy Kreme (DNUT) ha anunciado su primera asociaci贸n con Pop-Tarts, lanzando la colecci贸n Krispy Kreme x Pop-Tarts庐 Crazy Good Doughnuts a partir del 6 de enero. Esta colaboraci贸n a tiempo presenta tres nuevas variedades de donas que combinan los sabores populares de Pop-Tarts:
- Pop-Tarts庐 Frosted Strawberry Doughnut: concha sin glaseado con relleno de fresa, glaseado de mantequilla de galleta y decoraciones
- Pop-Tarts庐 Frosted Chocolatey Fudge Doughnut: Original Glazed庐 con glaseado de chocolate y crema de mantequilla de masa de brownie
- Pop-Tarts庐 Frosted Brown Sugar Cinnamon Doughnut: dona de canela con crema de queso de mantequilla de az煤car moreno y canela
La colecci贸n est谩 disponible en tiendas, para recoger, entregar y a trav茅s de minoristas seleccionados en cajas de 6.
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Krispy Kreme (DNUT) a annonc茅 son tout premier partenariat avec Pop-Tarts, lan莽ant la collection Krispy Kreme x Pop-Tarts庐 Crazy Good Doughnuts 脿 partir du 6 janvier. Cette collaboration, limit茅e dans le temps, propose trois nouvelles vari茅t茅s de donuts alliant les saveurs populaires de Pop-Tarts :
- Pop-Tarts庐 Frosted Strawberry Doughnut: coque non glac茅e avec garniture 脿 la fraise, gla莽age au shortbread et garnitures
- Pop-Tarts庐 Frosted Chocolatey Fudge Doughnut: Original Glazed庐 avec gla莽age au chocolat et cr猫me au beurre de p芒te 脿 brownie
- Pop-Tarts庐 Frosted Brown Sugar Cinnamon Doughnut: donut 脿 la cannelle avec cr猫me au fromage au beurre de sucre brun et cannelle
La collection est disponible en magasin, pour le retrait, la livraison et chez certains d茅taillants dans des bo卯tes de 6.
Krispy Kreme (DNUT) hat seine erste Partnerschaft mit Pop-Tarts angek眉ndigt und wird ab dem 6. Januar die Krispy Kreme x Pop-Tarts庐 Crazy Good Doughnuts Kollektion auf den Markt bringen. Diese zeitlich begrenzte Zusammenarbeit umfasst drei neue Donut-Sorten, die beliebte Pop-Tarts-Geschmacksrichtungen kombinieren:
- Pop-Tarts庐 Frosted Strawberry Doughnut: unglasierte H眉lle mit Erdbeerf眉llung, Shortbread-Glasur und Toppings
- Pop-Tarts庐 Frosted Chocolatey Fudge Doughnut: Original Glazed庐 mit Schokoladenglasur und Brownie-Buttercreme
- Pop-Tarts庐 Frosted Brown Sugar Cinnamon Doughnut: Zimtzucker-Donut mit brauner Zucker-Zimtschneidercreme
Die Kollektion ist in Gesch盲ften, zur Abholung, Lieferung und bei ausgew盲hlten Einzelh盲ndlern in 6er-Packungen erh盲ltlich.
- Strategic brand partnership with Pop-Tarts expanding product portfolio
- Multi-channel distribution strategy including retail partnerships
- New product launch targeting cross-brand consumer base
- -time offering may restrict long-term revenue potential
- Heavy reliance on promotional collaborations for growth
Insights
This collaboration between Krispy Kreme and Pop-Tarts represents a strategic product innovation play, though its market impact will likely be modest. -time offerings (LTOs) typically generate short-term buzz but rarely move the needle significantly for a company of DNUT's size. While the partnership leverages two strong brands with natural synergies in the indulgence category, historical data shows such collaborations typically drive only a 2-3
The timing is strategic - launching in January when traditional new year health resolutions typically dampen doughnut sales. The premium positioning of these specialty items should command higher margins than standard offerings, potentially providing a small boost to Q1 2025 revenues. However, given DNUT's
The real value lies in the marketing benefits and customer acquisition potential, as Pop-Tarts' younger demographic could help DNUT expand its customer base. But without significant marketing investment details or distribution expansion plans, this remains primarily a tactical rather than strategic initiative.
Krispy Kreme pairs popular Pop-Tarts flavors with delicious doughnuts in first-ever collaboration, available for a limited time beginning January 6
Krispy Kreme pairs popular Pop-Tarts flavors with delicious doughnuts in first-ever collaboration, available for a limited time beginning January 6 (Photo: Business Wire)
Beginning today for a limited time at participating shops, Krispy Kreme is poppin鈥� off the new year with three insanely tasty new doughnuts:
- Pop-Tarts庐 Frosted Strawberry Doughnut: an unglazed shell doughnut filled with strawberry filling, dipped in shortbread icing, and topped with shortbread pieces, sugar sprinkles, strawberry filling drizzle and a Frosted Strawberry Pop-Tarts庐 Bites piece.
- Pop-Tarts庐 Frosted Chocolatey Fudge Doughnut: an Original Glazed庐 Doughnut dipped in chocolate icing and topped with brownie batter flavored buttercreme, crushed Frosted Chocolatey Fudge Pop-Tarts庐 Bites and white nonpareils.
- Pop-Tarts庐 Frosted Brown Sugar Cinnamon Doughnut: a cinnamon sugar doughnut topped with brown sugar cinnamon cream cheese flavored buttercreme and a Frosted Cinnamon Roll Pop-Tarts庐 Bites piece.
鈥淜rispy Kreme and Pop-Tarts are coming together for the very first time 鈥� you know the result will be Crazy Good,鈥� said Dave Skena, Krispy Kreme Chief Growth Officer. 鈥淜rispy Kreme and Pop-Tarts fans will love kicking off the year with this delicious collaboration!鈥�
"Pop-Tarts aren't just for the toaster 鈥� they can infuse culinary creativity to delight consumers," said Jessica Waller, General Manager, Kellanova Away From Home. "Krispy Kreme has done an incredible job bringing this opportunity to life, combining their iconic doughnuts with the beloved flavors of Pop-Tarts to create a truly one-of-a-kind experience for fans of both brands. We鈥檙e proud of this partnership to bring Crazy Good to doughnuts and doughnut lovers in unexpected ways.鈥�
The Krispy Kreme x Pop-Tarts庐 Crazy Good Doughnuts Collection is available in-shop and for pickup or delivery via Krispy Kreme鈥檚 app and website, individually and by the dozen. You can also enjoy the doughnuts in a Krispy Kreme 6-pack box delivered fresh daily to select retailers. Visit to find a shop or retailer near you.
Share how you鈥檙e enjoying and sharing Krispy Kreme x Pop-Tarts庐 Crazy Good Doughnuts by using #KrispyKreme and tagging @krispykreme on social media. Learn more about the limited time offer by visiting .
About Krispy Kreme
Headquartered in
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at
Kellanova Away From Home is a division of Kellanova focused on helping commercial and noncommercial operators offer consumers the same great Kellanova brands everywhere they go. Visit for more information.
View source version on businesswire.com:
Liv Rockett
Liv.Rockett@fleishman.com
Source: Krispy Kreme
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