DBG Partners with LTK, a Large Influencer Platform, Receiving Strong Interest from Influencers With First Influencer Videos Launching Next Week
Digital Brands Group (DBGI) has announced a partnership with LTK, a major domestic full-service influencer platform. The company has received interest from LTK's influencer network for their Sundry, Stateside, and Avo brands. The first influencer videos are scheduled to launch next week, with products already shipped to selected influencers. This partnership is part of DBGI's new digital strategy, alongside their VAYNERCOMMERCE initiative, aiming to increase brand awareness and drive revenue growth through LTK's performance-based platform.
Digital Brands Group (DBGI) ha annunciato una partnership con LTK, una importante piattaforma di influencer a servizio completo. L'azienda ha ricevuto interesse dal network di influencer di LTK per i suoi marchi Sundry, Stateside e Avo. I primi video degli influencer sono programmati per essere lanciati la prossima settimana, con i prodotti gi脿 inviati a influencer selezionati. Questa partnership fa parte della nuova strategia digitale di DBGI, insieme all'iniziativa VAYNERCOMMERCE, che mira ad aumentare la consapevolezza del marchio e a spingere la crescita dei ricavi attraverso la piattaforma basata sulle performance di LTK.
Digital Brands Group (DBGI) ha anunciado una asociaci贸n con LTK, una importante plataforma de influencers a servicio completo. La empresa ha recibido inter茅s de la red de influencers de LTK para sus marcas Sundry, Stateside y Avo. Los primeros videos de influencers est谩n programados para lanzarse la pr贸xima semana, con productos ya enviados a influencers seleccionados. Esta asociaci贸n es parte de la nueva estrategia digital de DBGI, junto con la iniciativa VAYNERCOMMERCE, que busca aumentar el reconocimiento de la marca y fomentar el crecimiento de ingresos a trav茅s de la plataforma basada en el rendimiento de LTK.
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Digital Brands Group (DBGI) a annonc茅 un partenariat avec LTK, une plateforme d'influenceurs domestiques 脿 service complet. L'entreprise a re莽u de l'int茅r锚t de la part du r茅seau d'influenceurs de LTK pour ses marques Sundry, Stateside et Avo. Les premi猫res vid茅os d'influenceurs sont pr茅vues pour 锚tre lanc茅es la semaine prochaine, avec des produits d茅j脿 exp茅di茅s 脿 des influenceurs s茅lectionn茅s. Ce partenariat fait partie de la nouvelle strat茅gie num茅rique de DBGI, aux c么t茅s de leur initiative VAYNERCOMMERCE, visant 脿 augmenter la notori茅t茅 de la marque et 脿 stimuler la croissance des revenus gr芒ce 脿 la plateforme bas茅e sur la performance de LTK.
Digital Brands Group (DBGI) hat eine Partnerschaft mit LTK angek眉ndigt, einer wichtigen Full-Service-Influencer-Plattform. Das Unternehmen hat Interesse aus dem Influencer-Netzwerk von LTK f眉r seine Marken Sundry, Stateside und Avo erhalten. Die ersten Influencer-Videos sollen n盲chste Woche starten, wobei Produkte bereits an ausgew盲hlte Influencer versendet wurden. Diese Partnerschaft ist Teil der neuen digitalen Strategie von DBGI, neben der VAYNERCOMMERCE-Initiative, die darauf abzielt, die Markenbekanntheit zu steigern und das Umsatzwachstum 眉ber die leistungsorientierte Plattform von LTK voranzutreiben.
- Partnership with major influencer platform LTK established
- Immediate interest received from influencer network
- Products already shipped to selected influencers
- Expansion of digital marketing strategy with second major initiative
- None.
Insights
The partnership with LTK represents a modest step into influencer marketing but falls short of being a game-changing development for DBGI. While LTK boasts a significant influencer network, success metrics and revenue projections are notably absent from this announcement. The performance-based model reduces upfront risk, but for a micro-cap company with
The integration with VAYNERCOMMERCE suggests a broader digital transformation strategy, but without specific KPIs, conversion targets, or expected ROI, it's difficult to quantify potential impact. The focus on premium brands like Sundry, Stateside and Avo through influencer marketing is logical, but success will heavily depend on influencer selection and content quality.
Austin, TX, Nov. 20, 2024 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (鈥淒BG鈥�) (NASDAQ: DBGI), a curated collection of luxury lifestyle brands, today announces that it has partnered with LTK, one of the largest domestic full service influencer platforms.
Shortly after the commencement of our partnership, we received interest from their influencer network with respect to our Sundry, Stateside, and Avo brands. We believe this shows the opportunity to scale our consumer outreach through the LTK network. The first influencer videos for our Sundry, Stateside, and Avo brands will launch next week, and we have already shipped the first round of products to the influencers we selected for the launch.
鈥淲e believe this will increase the awareness of our brands amongst consumers, which we hope will drive revenue growth. LTK is a scalable platform that is performance based, which we plan to utilize as a part of our new digital strategy in addition to VAYNERCOMMERCE. This is the second digital marketing initiative that we have recently begun,鈥� said Hil Davis, Chief Executive Officer of Digital Brands Group.
Forward-looking Statements
Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as 鈥渨ill,鈥� 鈥渁nticipate,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渟hould,鈥� and 鈥渕ay鈥� and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG鈥檚 plans, objectives, projections and expectations relating to DBG鈥檚 operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG鈥檚 customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG鈥檚 response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG鈥檚 ability to implement its business strategy; DBG鈥檚 ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG鈥檚 and its vendors鈥� ability to maintain the strength and security of information technology systems; the risk that DBG鈥檚 facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG鈥檚 ability to properly collect, use, manage and secure consumer and employee data; stability of DBG鈥檚 manufacturing facilities and foreign suppliers; continued use by DBG鈥檚 suppliers of ethical business practices; DBG鈥檚 ability to accurately forecast demand for products; continuity of members of DBG鈥檚 management; DBG鈥檚 ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG鈥檚 ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG鈥檚 financial results is included from time to time in DBG鈥檚 public reports filed with the SEC, including DBG鈥檚 Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email:
Phone: (800) 593-1047
SOURCE Digital Brands Group, Inc.
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FAQ
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