OpenTable Serves Up 2025 Dining Predictions
OpenTable reveals dining trends for 2025 based on consumer research and platform data. Key findings show 54% of diners plan to increase dining out in 2025, with Gen Z (71%) and Millennials (68%) leading this trend. Notable shifts include an 11% YoY increase in Wednesday dining, 10% growth in solo dining, and 8% rise in group dining (6+ people). Experiential dining bookings increased 27% YoY, with 42% of Americans showing increased interest for 2025. The company also released its Top 100 Restaurants in America for 2024, compiled from over 14 million diner reviews, with Chicago leading with 10% of listed restaurants.
OpenTable rivela le tendenze gastronomiche per il 2025 basate su ricerche di mercato e dati della piattaforma. I principali risultati mostrano che il 54% dei commensali prevede di aumentare le uscite a cena nel 2025, con la Gen Z (71%) e i Millennial (68%) in prima linea in questa tendenza. Cambiamenti significativi includono un aumento dell'11% YoY nel cenare il mercoled矛, una crescita del 10% nel cenare da solo e un incremento dell'8% nel cenare in gruppo (6+ persone). Le prenotazioni per cene esperienziali sono aumentate del 27% YoY, con il 42% degli americani che mostra un interesse crescente per il 2025. L'azienda ha anche rilasciato la sua Top 100 Ristoranti in America per il 2024, compilata da oltre 14 milioni di recensioni di commensali, con Chicago che guida la lista con il 10% dei ristoranti elencati.
OpenTable revela las tendencias gastron贸micas para 2025 basadas en investigaciones de consumidores y datos de la plataforma. Los hallazgos clave muestran que el 54% de los comensales planea aumentar las cenas fuera de casa en 2025, con la Generaci贸n Z (71%) y los Millenials (68%) liderando esta tendencia. Cambios notables incluyen un aumento del 11% a帽o tras a帽o en las cenas del mi茅rcoles, un crecimiento del 10% en las cenas en solitario y un incremento del 8% en las cenas grupales (6+ personas). Las reservas para cenas experienciales aumentaron un 27% a帽o tras a帽o, con el 42% de los estadounidenses mostrando un inter茅s creciente para 2025. La compa帽铆a tambi茅n lanz贸 su Top 100 Restaurantes en Am茅rica para 2024, compilado a partir de m谩s de 14 millones de rese帽as de comensales, con Chicago liderando con el 10% de los restaurantes listados.
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OpenTable r茅v猫le les tendances culinaires pour 2025 sur la base de recherches consommateurs et de donn茅es de la plateforme. Les principales conclusions montrent que 54 % des restaurateurs pr茅voient d'augmenter leurs sorties en 2025, avec la g茅n茅ration Z (71 %) et les Millennials (68 %) en t锚te de cette tendance. Des changements notables incluent une augmentation de 11 % d'une ann茅e 脿 l'autre des d卯ners du mercredi, une croissance de 10 % des d卯ners en solo, et une hausse de 8 % des d卯ners en groupe (6 personnes ou plus). Les r茅servations pour des d卯ners exp茅rientiels ont augment茅 de 27 % d'une ann茅e 脿 l'autre, avec 42 % des Am茅ricains montrant un int茅r锚t croissant pour 2025. L'entreprise a 茅galement publi茅 son Top 100 des restaurants en Am茅rique pour 2024, compil茅 脿 partir de plus de 14 millions d'avis de clients, Chicago 茅tant en t锚te avec 10 % des restaurants r茅pertori茅s.
OpenTable enth眉llt gastronomische Trends f眉r 2025, basierend auf Verbraucherforschung und Plattformdaten. Wichtige Erkenntnisse zeigen, dass 54% der G盲ste planen, 2025 h盲ufiger ausw盲rts zu essen, wobei die Gen Z (71%) und die Millennials (68%) diese Tendenz anf眉hren. Bemerkenswerte Ver盲nderungen umfassen einen Anstieg von 11% im Jahr zum Jahr beim Essen am Mittwoch, ein Wachstum von 10% beim Soloessen und einen Anstieg von 8% beim Gruppenessen (6+ Personen). Die Buchungen f眉r erlebnisorientiertes Essen sind im Jahresvergleich um 27% gestiegen, wobei 42% der Amerikaner f眉r 2025 ein wachsendes Interesse zeigen. Das Unternehmen ver枚ffentlichte auch seine Top 100 Restaurants in Amerika f眉r 2024, die aus 眉ber 14 Millionen Restaurantbewertungen zusammengestellt wurden, wobei Chicago mit 10% der aufgef眉hrten Restaurants an der Spitze steht.
- 54% of consumers plan to increase dining out in 2025
- Wednesday dining increased 11% YoY
- Experiential dining bookings up 27% YoY
- Group dining (6+ people) increased 8% YoY
- Solo dining grew 10% YoY
- None.
Insights
The OpenTable dining trends report reveals significant shifts in consumer behavior that could positively impact Booking Holdings' (BKNG) revenue stream. Key metrics show promising growth:
- A
54% planned increase in dining out for 2025 - Strong Gen Z and Millennial engagement (
71% and68% respectively) 11% YoY growth in Wednesday dining10% increase in solo dining and8% growth in large group bookings27% YoY growth in experience bookings
These trends indicate a robust recovery and evolution in dining habits, particularly among younger demographics. The expansion of dining occasions beyond traditional peak times and formats suggests potential for increased transaction volume and higher average booking values through experiential offerings.
The diversification of dining patterns and strong growth metrics represent a positive revenue catalyst for Booking Holdings' OpenTable division. The shift toward experiential dining and increased frequency of restaurant visits could drive higher transaction volumes and improved monetization opportunities. The strong adoption among younger demographics is particularly valuable for long-term growth prospects, as these cohorts typically have increasing spending power over time. The expansion of dining occasions beyond traditional peak times also suggests more efficient capacity utilization for restaurant partners, potentially leading to increased platform stickiness and partner satisfaction.
Plus, OpenTable Debuts its Top 100 Restaurants in America for 2024 Featuring Diner-Obsessed Spots
Three trends permeated the dining scene in 2024 (January 1鈥揝eptember 30) and are expected to continue through 2025:
- Is Wednesday the new Friday?听鈥� Mid-week dining emerged as a new trend, with Wednesdays seeing an
11% increase in dining year-over-year (YoY) 鈥� the largest increase of any other day.2听Looking to 2025,43% of Americans from OpenTable's research said they plan to dine out on Wednesday if they were to dine out during the week. Why?41% say to break up the week.1 - Come one, come all 鈥� While solo dining is up
10% YoY, group dining is also having a moment: parties of 6+ are up8% YoY.2 Consumer research backs the trend's staying power,55% plan to group dine over the holidays and a further43% plan to do it more frequently in 2025.1 - Diners are challenging the status quo 鈥撎鼶iners are being drawn to dining experiences from multi-course tasting menus to cooking classes to Omakase and everything in between: 听bookings are up
27% YoY2听补苍诲42% of Americans are more interested in experiential dining next year vs. this year.1听Diners are also looking to up the ante in other ways:61% plan to try new restaurants in 2025 rather than stick to the same.1
"We're seeing a new age of dining out that is more adventurous than years past, evidenced by diners embracing midweek dining, dining solo or with large groups, or upping the ante with a dining experience," said Debby Soo, CEO of OpenTable. "And with more than half of diners planning to dine out more in 2025 than 2024, this is great news for restaurants all around."
"We're consistently seeing more large parties at our restaurants 鈥� while we do see a lot of special occasions, we're also seeing 'just because' group dining," said Kevin Boehm, Co-CEO and Co-Founder of Boka Restaurant Group and OpenTable Advisory Board Member. "We love this because we know magic happens when people come together over a meal and hope to see this build momentum into 2025."
Diner-Obsessed: OpenTable's Top 100 Restaurants for 2024
To help diners put these trends to the test, OpenTable unveils its Top 100 Restaurants in America for 2024, highlighting the most sought-after dining destinations from the past year from coast to coast. The list is compiled by analyzing more than 14 million diner reviews, along with diner ratings, reservation demand, percentage of five-star reviews among other factors, and features a diverse list of restaurants perfect for any occasion.3听听
Trends across this year's list include:
Chicago sees the largest share of restaurants:听53 cities are represented in this year's list, withChicago home to10% of this year's list including Rose Mary and Boka. Up next isAustin , featuring seven spots including Uchi Austin and Red Ash Italia.- Diners loved OpenTable Icons: , a new 2024 destination and designation for the best of the best restaurants, are featured prominently on the list, with 20+ restaurants earning spots, including Bestia in
Los Angeles and Four Kings inSan Francisco .
"This year's Top 100 list reflects the breadth of restaurants on OpenTable 鈥� we're very proud to see local hotspots like Akahoshi Ramen, alongside MICHELIN-starred spots like Addison By William Bradley and institutions like Old Ebbitt Grill and House of Prime Rib," said Soo. "I couldn't be prouder of every restaurant that made this list for their incredible efforts to deliver hospitality to their guests at every turn. For diners, there's something for everyone on this list 鈥� it's an amazing hit list for locals and travelers too."
The Top 100 Restaurants in America for 2024 are (in alphabetical order by state/territory):
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Scottsdale, AZ - -
Scottsdale, AZ
- 听-
San Diego, CA - 听-
Los Angeles, CA - 听-
Los Angeles, CA - 听-
Los Angeles, CA - 听-
San Diego, CA - 听-
San Diego, CA - 听-
Palo Alto, CA - 听-
Manhattan Beach, CA - 听-
San Francisco, CA - 听-
San Francisco, CA - 听-
San Diego, CA - 听-
Carlsbad, CA - 听-
San Francisco, CA - -
Los Angeles, CA - 听-
Los Angeles, CA - 听-
Los Angeles, CA - 听-
Newport Beach, CA - 听-
San Francisco, CA - 听-
San Diego, CA
- 听-
Aspen, CO - -
Vail, CO - 听-
Denver, CO
- 听-
Washington, D.C. - 听-
Washington, D.C. - 听-
Washington, D.C. - 听-
Washington, D.C.
- 听-
Tampa, FL - 听-
Palm Beach, FL - 听-
Longboat Key, FL - 听-
Naples, FL
- 听-
Atlanta, GA - 听-
Atlanta, GA
- 听-
Chicago, IL - 听-
Chicago, IL - 听-
Chicago, IL - 听-
Chicago, IL - 听-
Chicago, IL - 听-
Chicago, IL - 听-
Chicago, IL - 听-
Chicago, IL - 听-
Chicago, IL - 听-
Chicago, IL
- 听-
Bargersville, IN - 听-
Indianapolis, IN
- 听-
Baton Rouge, LA - 听-
New Orleans, LA
- 听-
Brookline, MA - -
Cambridge, MA - 听-
Boston, MA - -
Cambridge, MA - 听-
Boston, MA - 听-
Nantucket, MA
- 听-
Portland, ME - 听-
Portland, ME
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Charlotte, NC
- 听- Ventnor, NJ
- 听-
Saddle River, NJ
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Santa Fe, NM
- 听-
Las Vegas, NV - 听-
Las Vegas, NV - 听-
Las Vegas, NV
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Brooklyn, NY - 听-
Northport, NY - 听-
New York, NY - 听-
Hamburg, NY - 听-
New York, NY - 听-
New York, NY - 听-
Brooklyn, NY
- 听-
Cincinnati, OH - 听-
Cincinnati, OH - 听-
Cincinnati, OH - 听-
Cincinnati, OH - 听-
Cincinnati, OH - 听-
Cincinnati, OH
- 听-
Newberg, OR
- 听-
Pittsburgh, PA - 听-
Philadelphia, PA
- - Old San Juan, PR
- 听-
Providence, RI
- 听-
Bluffton, SC
- 听-
Memphis, TN - 听-
Nashville, TN
- 听-
Austin, TX - 听-
Dallas, TX - 听-
Austin, TX - 听-
Austin, TX - 听-
Austin, TX - 听-
Austin, TX - 听-
Houston, TX - -
San Antonio, TX - 听-
Austin, TX - 听-
Austin, TX
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Park City, UT
- 听-
Great Falls, VA - 听-
Richmond, VA - 听-
Richmond, VA
- 听-
Seattle, WA - 听-
Seattle, WA
For additional inspiration, explore and visit the OpenTable app.
1 Consumer Research Methodology听
An online survey was conducted by PureSpectrum among 1503 US consumers. Within this sample, major cities have been weighed for direct comparison. The research fieldwork took place between 25 October - 4th November, 2024.
2 OpenTable Data
OpenTable looked at online reservations for all restaurants active on the OpenTable platform from January 1 鈥� September 30, 2024 and compared it to the same date range in 2023.
3听 The Top 100 Restaurants Methodology
OpenTable's Top 100 Restaurants in America for 2024 list is generated from over 14 million verified OpenTable diner reviews and dining metrics from October 1, 2023 to September 30, 2024. Restaurants with a minimum threshold of diner reviews were considered and evaluated by a compilation of unique data points, including diner ratings, the percentage of five star reviews, the number of alerts set, the percentage of reservations made in advance, percentage of capacity and direct searches. Metrics were weighted to comprise an overall score, used to rank the list. The resulting list appears A-Z, not in ranked order.
About OpenTable
, a global leader in restaurant tech and part of . (NASDAQ: BKNG), helps more than 60,000 restaurants worldwide fill 1.7 billion seats a year. OpenTable's world-class technology empowers restaurants to focus on what matters most 鈥� their team, their guests, and their bottom line 鈥� while enabling diners to discover and book the perfect restaurant for every occasion.
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SOURCE OpenTable, Inc.
FAQ
What are OpenTable's key dining trends for 2025?
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