Brunswick Corporation Reports Another Successful Ft. Lauderdale International Boat Show with Record Sales and Continued Share Gains
Brunswick (NYSE: BC) reported record-breaking performance at the 2024 Ft. Lauderdale International Boat Show. Mercury Marine achieved record outboard market share for the seventh consecutive year, reaching 58% overall and 74% in the on-water segment. Sea Ray set new unit sales records and launched new models. Boston Whaler reported increased unit sales and retail revenue, with strong performance in larger boats. The company successfully introduced Navan to the North American market, while Navico Group and Flite products showed strong presence across exhibits.
Brunswick (NYSE: BC) ha riportato performance record al Ft. Lauderdale International Boat Show 2024. Mercury Marine ha raggiunto una quota di mercato dei motori fuoribordo da record per il settimo anno consecutivo, arrivando al 58% complessivo e al 74% nel segmento in acqua. Sea Ray ha stabilito nuovi record di vendite e ha lanciato nuovi modelli. Boston Whaler ha riportato un incremento delle vendite e dei ricavi al dettaglio, con performance solide nei barche pi霉 grandi. L'azienda ha introdotto con successo Navan nel mercato nordamericano, mentre i prodotti di Navico Group e Flite hanno mostrato una forte presenza nei vari stand.
Brunswick (NYSE: BC) report贸 un rendimiento r茅cord en el Ft. Lauderdale International Boat Show 2024. Mercury Marine alcanz贸 una cuota de mercado de motores fuera de borda r茅cord por s茅ptimo a帽o consecutivo, logrando un 58% en total y un 74% en el segmento en agua. Sea Ray estableci贸 nuevos r茅cords de ventas de unidades y lanz贸 nuevos modelos. Boston Whaler report贸 un aumento en las ventas de unidades y en los ingresos minoristas, con un s贸lido desempe帽o en embarcaciones m谩s grandes. La compa帽铆a introdujo con 茅xito Navan en el mercado norteamericano, mientras que los productos de Navico Group y Flite mostraron una fuerte presencia en las exhibiciones.
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Brunswick (NYSE: BC) a pr茅sent茅 des performances record lors du Ft. Lauderdale International Boat Show 2024. Mercury Marine a atteint une part de march茅 record pour les moteurs hors-bord pour la septi猫me ann茅e cons茅cutive, atteignant 58 % au total et 74 % dans le segment nautique. Sea Ray a 茅tabli de nouveaux records de ventes d'unit茅s et a lanc茅 de nouveaux mod猫les. Boston Whaler a rapport茅 une augmentation des ventes d'unit茅s et des revenus au d茅tail, avec une excellente performance sur les bateaux plus grands. L'entreprise a r茅ussi 脿 introduire Navan sur le march茅 nord-am茅ricain, tandis que les produits de Navico Group et Flite ont montr茅 une forte pr茅sence sur les stands.
Brunswick (NYSE: BC) berichtete von einem rekordverd盲chtigen Auftritt auf der Ft. Lauderdale International Boat Show 2024. Mercury Marine erreichte im siebten Jahr in Folge einen Rekordanteil am Outboard-Markt und erzielte insgesamt 58 % sowie 74 % im Wassersegment. Sea Ray stellte neue Verkaufsrekorde auf und launchte neue Modelle. Boston Whaler berichtete von gestiegenen Verkaufszahlen und Einzelhandelsums盲tzen, mit starken Leistungen bei gr枚脽eren Booten. Das Unternehmen f眉hrte Navan erfolgreich auf dem nordamerikanischen Markt ein, w盲hrend die Produkte von Navico Group und Flite eine starke Pr盲senz auf den Ausstellungen zeigten.
- Mercury Marine reached record 58% market share overall and 74% in on-water segment (6% increase from 2023)
- Sea Ray achieved record unit sales, surpassing 2023 figures
- Boston Whaler increased unit sales and retail revenue vs 2023
- Strong sales of larger boats with 50% of Boston Whaler units sold being 30'+ vessels
- Successful Navan launch with immediate sales of C30 and S30 models
- CEO acknowledged ongoing market challenges
Insights
Brunswick 's performance at FLIBS reveals significant market strength in the marine industry. Mercury Marine's record
The company's integrated product strategy, showcasing synergies between brands like Flite and Navan, alongside Navico Group's widespread OEM presence, strengthens Brunswick's competitive moat in the marine industry. This multi-brand success, particularly in high-margin premium segments, suggests positive revenue implications for upcoming quarters.
The strong performance at FLIBS, particularly in premium segments and larger vessels, signals healthy demand in the high-margin luxury marine market. Boston Whaler's success with 30'+ vessels and Sea Ray's record unit sales suggest maintained pricing power despite broader market challenges. Mercury Marine's expanding market share, especially in the important saltwater segment, indicates potential for increased recurring revenue through parts and service.
The successful introduction of new models across brands and continued technological integration through Navico Group points to effective R&D investment and cross-brand synergies. This strategic positioning should support margins and market share in the competitive marine industry.
METTAWA, Ill., Nov. 04, 2024 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC) today revealed another record-breaking performance at the 2024 Ft. Lauderdale International Boat Show (FLIBS), with continued outboard engine market share growth and record unit sales for several of its premium brands. Some notable highlights for Brunswick during this five-day event included:
- Mercury Marine聽reported record outboard market share for the seventh consecutive year in Ft. Lauderdale, accounting for an all-time high
58% of all outboard engines at the event and74% of all outboards in the on-water portion of the show (an increase of6% over 2023). - Sea Ray set a new Ft. Lauderdale record for units sold, beating last year鈥檚 record and finishing the show with strong retail revenue while launching the new 250 Outboard and 270 SDX Outboard during a media event, and providing a 鈥榮neak peek鈥� of the 230 SDX Outboard.
- Boston Whaler reported increased unit sales and retail revenue versus the 2023 show, including a strong mix of larger boats, with half of the units sold being 30鈥� and above. In addition, Whaler launched the all-new 330 Vantage during a media event. The new flagship of the Vantage range was very well received by the media and consumers, leading to double-digit sales during the show.
- Navan was officially introduced to the North American market and was very well received by the media and dealers in attendance, leading to the sale of both a C30 and a S30 model.
- Navico Group products were again installed on most US OEM boats and international models. Additionally, there was a strong showing for the Fathom e-power system, Simrad鈥檚 latest technology, and the all new Lenco Pro Control auto-leveling solution. FLIBS was also the first public showing of the Elite FS 10- and 12-inch displays.
- Flite not only had its own showcase at FLIBS but was also present in most Brunswick brand exhibits, highlighting the many synergies across Brunswick. A Fliteboard was also mounted on one of the Navan boats in the exhibit.
鈥淔t. Lauderdale has been an outstanding venue for Brunswick, especially for Mercury Marine and our premium brands and products, and the 2024 show was no exception, with several record performances,鈥� said Dave Foulkes, Brunswick Corporation CEO. 鈥淔LIBS surpassed expectations despite the ongoing market challenges and changeable weather all week. Sea Ray and Boston Whaler saw strong global interest and sales, Mercury continues to grow share in US saltwater markets, and Navico Group remains a key partner for most US and international OEMs.鈥�
About Brunswick Corporation
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.聽 Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that 鈥淣ext Never Rests鈩⑩��. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser, and Flite. Brunswick鈥檚 comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land 鈥楴鈥� Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications.聽 Headquartered in Mettawa, IL, Brunswick has 17,000 employees operating in 25 countries. In 2023, Brunswick was named by Forbes as a World鈥檚 Best Employer and as one of America鈥檚 Most Responsible Companies by Newsweek, both for the fourth consecutive year. For more information, visit聽.
FAQ
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